Messaging - Publications - Faculty & Research

08 Feb 2022
Research & Ideas

Silos That Work: How the Pandemic Changed the Way We Collaborate

meetings, email communication, and Teams messages once a company-wide work-at-home order was issued in early 2020, the paper says. Group members come and go Researchers also analyzed the rate of churn, or the coming and going of members... View Details

Keywords: by Jay Fitzgerald

13 Feb 2012
Research & Ideas

The Case Against Racial Colorblindness

The problem is that most of us naturally do notice each other's racial differences, regardless of our employer's policy. “Very early on kids get the message that they are not supposed to acknowledge that they notice people's race—often... View Details

Keywords: by Carmen Nobel

05 Mar 2009
What Do You Think?

How Frank or Deceptive Should Leaders Be?

Sridharan emphasized, "keep communication channels open for feedback to assuage any employee anxieties; be cautious in messaging about (the) here and now; stay positive about future plans!" Heather Neary raised questions for us... View Details

Keywords: by Jim Heskett

01 Jun 2023
News

Curb Appeal

fine-tuned the agency’s messaging to attract people who were more interested in combating rats than reducing greenhouse gas emissions. “We talked to them about the fact that one-third of the material in the trash is rat food,” she says.... View Details

Keywords: Alexander Gelfand; photography by Vance Jacobs; Justice, Public Order, and Safety Activities; Government

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

no-barrier-to-entry open mic night. Message delivery. Brands and other organizations hire influencers to use the platform to distribute a message, particularly on fashion, cosmetics, and food. To them, it is just another form of paid... View Details

Keywords: by John Deighton and Leora Kornfeld

Web

Dean Srikant Datar Statements & Speeches | About

Garber’s message to the Harvard community earlier this week reflected on the disorienting tension the University recently has faced, recognized Claudine Gay’s service and leadership, and urged us to rededicate ourselves to free inquiry... View Details

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

your order.” Gender-tailored marketing messages from these brands and others—including Mangria and Pink Power tools—are common, yet new research shows they can turn off consumers, particularly women. In fact, they often backfire to the... View Details

Keywords: by Dina Gerdeman; Consumer Products

29 Oct 2012
Research & Ideas

Are You Paying a Tip--or a Bribe?

about and weighs the past and future. In some places, tips are provided not so much to reward good service but to encourage good service in the future—a perception that brings the tip closer to the purpose of a bribe, which is also focused on future service. A History... View Details

Keywords: by Dina Gerdeman

23 Sep 2022
Research & Ideas

8 Strategies to Sustain Business Innovation

help leaders more successfully innovate and change in their industries as they parse mixed messages about the global economy, with rampant inflation wearing on consumers and investors preparing for recession. Productive Tensions covers... View Details

Keywords: by Lane Lambert

Web

The John H. McArthur Fellowship for Canadian MBA Students - Global

note that this fellowship is a non-need based award and is incremental to any existing HBS Fellowship*. By helping to defray the costs of the MBA program, the John H. McArthur Canadian Fellowship seeks to amplify the message that all... View Details

January 2024
Case

Sprouts Farmers Market

By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred

Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,... View Details

Keywords: Business Model; Growth and Development Strategy; Brands and Branding; Strategic Planning; Sales; Business Strategy; Expansion; Product Positioning; Marketing Strategy; Competition; Retail Industry; United States; Arizona

Citation

Educators

Purchase

05 Apr 2004
Research & Ideas

Six Ways to Build Trust in Negotiations

party's history, culture, and perspective, you send the message that you're committed to the negotiation and the relationship—an integral step in trust building. This fluency also signals your readiness to follow through on your... View Details

Keywords: by Deepak Malhotra

Web

Interviewing - Alumni

music and the tv; let your roommates or guests know that you will be doing a phone interview. If you are using a cell phone for an interview, be sure your phone is fully charged and that you take the call where you have good reception. Ensure that your voicemail View Details

Web

Educator Resources - Race, Gender & Equity

video supplements. Cases with Protagonists of Color Harvard Business Publishing The cases taught throughout any course, regardless of discipline or topic, send a message about what leadership looks like. This case collection strives to... View Details

09 Jul 2020
Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

tailor their communications accordingly. Stepping onto the balcony is even more challenging in a virtual world. But CEOs can test out different messages before disseminating them widely, seeking feedback and using it to fine-tune their... View Details

Keywords: by Boris Groysberg and Sarah Abbott

13 Feb 2020
Book

Open Your Organization to Honest Conversations

best managers who send a clear message from the top that the company is serious about seeking frank feedback to make organizational changes. Then managers should interview people in all parts of the company who know what is and isn’t... View Details

Keywords: by Dina Gerdeman

17 Dec 2020
News

Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta

community, both in Boston and in Tokyo. We hold several events every year to encourage young people from diverse backgrounds to apply to the MBA and executive programs at HBS. Also, we hold events in Japan to send positive messages to the... View Details

Keywords: Margie Kelley

Web

Our Values | About

time to recommit to our mission with a sense of urgency and purpose. All the best and kindest regards, Srikant Datar This message was distributed to the Harvard Business School community. View Details

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

customers to purchase by email, messaging services, or phone orders. While the first quadrant, or status-quo, is dead, the new normal is the second quadrant. Third Quadrant: Firms expand into new customer markets with their existing... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Retail; Service

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

charge of public discussions about the brands they use. And while marketers have tried to take part, they've had to face the fact that social media platforms are primarily meant for conversations among consumers, not for one-way brand View Details

Keywords: by Carmen Nobel; Advertising

Publications