Publications

June 2007
Teaching Note

General Electric Healthcare, 2006 (TN)

By: Tarun Khanna

Teaching note to 706478. View Details

Keywords: Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

September 2003 (Revised February 2007)
Case

PolyMedica Corporation (A)

By: David F. Hawkins and Jacob Cohen

The Securities and Exchange Commission and investors question PolyMedica Corp.'s practice of capitalizing rather than expensing of direct-response advertising. View Details

Keywords: Activity Based Costing and Management; Business Earnings; Advertising; Private Sector; Budgets and Budgeting; Cost Management; Capital Markets; Marketing; Private Equity; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

March 2000 (Revised May 2003)
Teaching Note

Owens & Minor, Inc. (A) and (B) TN

By: V.G. Narayanan and Lisa Brem

Teaching Note for (9-100-055) and (9-100-079). View Details

Keywords: Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

21 Jul 2015
First Look

First Look: July 21, 2015

counterweights, encouraging the preservation of some valued elements of the old institutional order alongside new elements that allow for change and survival. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49377 Innovation under Regulatory... View Details

Keywords: Sean Silverthorne

25 Apr 2005
Research & Ideas

New Learning at American Home Products

accounted for 13 percent. In the early 1980s American Home Products decided to enlarge its higher-value-added healthcare business by attaching medical equipment to its portfolio and by divesting itself of the lower-margin non-healthcare... View Details

Keywords: by Alfred D. Chandler Jr.; Chemical; Health; Manufacturing; Pharmaceutical

July 2000 (Revised August 2000)
Case

AllHerb.com: Evolution of an E-tailer

By: Teresa M. Amabile and Christina L. Darwall

Serial entrepreneur Ken Hakuta, in the second year of his latest venture, reconsiders his original strategy of maintaining an independent, self-funded, self-led company. His Internet herbal remedy company, AllHerb.com, has already enjoyed considerable success with its... View Details

Keywords: Entrepreneurship; Corporate Entrepreneurship; Technological Innovation; Business or Company Management; Goals and Objectives; Strategic Planning; Strategy; Competitive Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

Find at Harvard

July 2011
Teaching Note

Digital microscopy is making me crazy! (TN)

By: Willy C. Shih

Teaching Note for 612-002. View Details

Keywords: Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

September 2008
Background Note

Background on the Technology of Molecular Diagnostics

By: Regina E. Herzlinger and Jason Sanders

To be used as background reading for the "EXACT Sciences Corp.: Commercializing a Diagnostic Test" and "Diagnostic Genomics" cases, HBS nos. 308-090 and 309-040. View Details

Keywords: Health Testing and Trials; Technology; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

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May 2002
Teaching Note

Guidant: Radiation Therapy (TN)

Teaching Note for (9-801-040). View Details

Keywords: Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

September 1993
Case

Manufacturing at ALZA: The Right Prescription? (A)

By: Dorothy A. Leonard

ALZA, a company specializing in drug delivery systems such as transdermal patches, considers manufacturing its own products. Until now, the company has conducted research and development on its patented system but has then licensed the technology to client-partner... View Details

Keywords: Business or Company Management; Technological Innovation; Innovation and Management; Growth and Development Strategy; Problems and Challenges; Production; Research and Development; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

Find at Harvard

31 Jul 2014
Research & Ideas

A Scholarly Crowd Explores Crowdsourcing

actually might be detrimental to innovation," said HBS Assistant Professor Rory McDonald, presenting the paper Exposed: Venture Capital, Competitor Ties, and Entrepreneurial Innovation. The issues became clear when the research group studied VCs participating in a... View Details

Keywords: by Sean Silverthorne

January 2020 (Revised March 2020)
Case

SmileDirectClub: Better Is Better

By: Leonard A. Schlesinger and Aldo Sesia

Keywords: Direct-to-consumer; Brands and Branding; Strategy; Expansion; Online Technology; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry

July 2017 (Revised October 2017)
Supplement

Becton Dickinson: Innovation and Growth (B)

By: Raffaella Sadun, Michael Beer and James Weber

This (B) case supplements the (A) case by providing additional information and updates through early 2016. View Details

Keywords: Transformation; Change Management; Innovation Leadership; Mergers and Acquisitions; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Strategy; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States

June 1999 (Revised May 2001)
Case

CardioThoracic Systems

CardioThoracic Systems, a company that has developed a new system for performing heart surgery on a beating heart, is facing marketing challenges. Discusses the numerous reasons for the system's low penetration (including existing techniques, surgeon resistance, and a... View Details

Keywords: Problems and Challenges; Technological Innovation; Situation or Environment; Marketing Strategy; Sales; Health Care and Treatment; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States

October 1986 (Revised November 1989)
Case

Becton Dickinson & Co.: VACUTAINER Systems Division

By: Frank V. Cespedes

Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details

Keywords: Distribution; Negotiation Participants; Negotiation Process; Price; Sales; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; United States