Publications
Publications
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- All HBS Web
(1,718)
- Faculty Publications (557)
- June 2007 (Revised April 2009)
- Case
Opening Pandora's Box
By: Willy C. Shih, Stephen P. Kaufman, Melissa Marie Blakeley and Marissa Wairy Dent
Pandora.com provided a highly customizable online radio service tailored to listeners' musical preferences and had registered explosive growth since its September 2005 launch. But proposed changes in royalty rates threatened to kill off many Internet radio sites,... View Details
- June 2007 (Revised March 2011)
- Case
The CW: Launching a Television Network
By: Anita Elberse and S. Mark Young
In May 2006, Dawn Ostroff, president of entertainment of the newly formed CW Television Network, was faced with the task of choosing the final set of programs for the 2006 fall schedule, which she would present to advertisers at the annual "upfront" market in New York... View Details
- June 2007 (Revised January 2008)
- Case
BBC Worldwide: Global Strategy
By: John A. Quelch and Carin-Isabel Knoop
In January 2007, John Smith, chief executive officer of BBC Worldwide (BBC WW), the commercial arm of the British Broadcasting Corporation (BBC), was preparing to meet with his senior managers to discuss BBC WW's global strategy options. BBC WW exploited and exported... View Details
- June 2007 (Revised April 2010)
- Case
Comcast Corporation
By: Anita Elberse and Jason Schreiber
In October 2006, Comcast executives had entered negotiations with broadcast networks to broaden the selection of free network content distributed via its video-on-demand (VOD) service. The major broadcast networks, however, were unsure of the effect it would have on... View Details
- May 2007 (Revised May 2011)
- Teaching Note
Netflix (TN)
By: Willy C. Shih
Teaching note to (607-138). View Details
- April 2007
- Case
Schibsted
By: Bharat N. Anand and Sophie Hood
In 2006, newspaper firms in developed markets were severely threatened on three fronts: the growth of online news, online classified advertising, and free newspapers. Schibsted, however, had managed to cope with these challenges successfully, and had become something... View Details
- April 2007
- Compilation
AOL/Time Warner: To Merge or Demerge?
By: David J. Collis and Troy Smith
This is a compilation of four analyst reports about the AOL/Time Warner merger of 2001. The first half cites three reports released in 2000, around the time the merger was announced, which give the logic and justifications for the merger. The second half is taken from... View Details
- April 2007
- Supplement
Dataset for "Clear Channel Communications, Inc." (CW)
- March 2007
- Teaching Note
Clear Channel Communications, Inc. (TN)
Teaching note to 707523. View Details
- March 2007
- Supplement
Sonoco Products Co.: Interview with Cindy Hartley, video
By: Boris Groysberg, David A. Thomas and David Lane
- January 2007 (Revised July 2007)
- Case
Clear Channel Communications, Inc.
By: Felix Oberholzer-Gee and Carole Winkler
Discusses the rise of Clear Channel Communications, Inc. (CC) as the most important radio broadcasting company in the United States. While CC can look back on a glorious past, it faces a multitude of business issues: radio listenership is in decline, media deregulation... View Details
- January 2007 (Revised May 2008)
- Case
Henry Luce and the American Century
By: Nitin Nohria, Anthony Mayo and Logan Wilcox
Henry Luce, founder of the publishing company which produced Time, Life, Fortune, and Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its... View Details
- January 2007 (Revised January 2008)
- Case
Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign
By: John A. Quelch
Schwab management is evaluating the success of the recently launched "Talk to Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives,... View Details
- December 2006
- Supplement
Michael Jemal, CEO, Haier America--video
By: Tarun Khanna and Krishna G. Palepu
- November 2006 (Revised January 2007)
- Background Note
Broadcast Television in the Broadband World
By: Stephen P. Bradley and Nancy Bartlett
What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast television networks tested in response to changing media consumption behavior in the broadband world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides... View Details
- October 2006 (Revised October 2007)
- Case
Google Advertising
By: Youngme E. Moon and David Chen
In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American... View Details
- October 2006 (Revised February 2007)
- Background Note
How Media Choices are Changing Online Advertising
By: Stephen P. Bradley and Nancy Bartlett
What is the response by advertisers as media consumption moves to the digital medium? Provides an overview of online advertising in mid-2006 and discusses the impact of an increasingly fractured media landscape and its accompanying expanding advertising options. View Details
- September 2006 (Revised January 2007)
- Background Note
Where to Get Your News and Information: The Digital Disruption
By: Stephen P. Bradley and Nancy Bartlett
What is the response by traditional news and information deliverers (newspapers and television networks) to declining audiences as media consumption moves to the digital medium? Provides a view of the news industry in mid-2006 and discusses the impact of an... View Details
- July 2006 (Revised March 2008)
- Case
Changan Automobile Co., Ltd.
By: Dennis Campbell and Donglin Xia
Chairman Yin Jiaxu must communicate that the company's extraordinary reported performance in 2002 reflects Changan's unique strategy within the competitive dynamics of China's automobile industry. Changan's 2002 annual report demonstrated an extraordinary level of... View Details
- May 2006
- Teaching Note
Activision: The 'Kelly Slater's Pro Surfer' Project (TN)
Keywords: Media and Broadcasting Industry