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Show Results For
- All HBS Web
(457)
- People (3)
- News (110)
- Research (227)
- Events (4)
- Multimedia (3)
- Faculty Publications (117)
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
of the ways in which ideas, images, and other forms of organizational content pass between leaders and employees, or from one employee (or group of employees) to another. It occupies roughly the same space that "corporate communication"... View Details
Keywords: Re: Boris Groysberg
- 10 Nov 2008
- What Do You Think?
How Much Can You Ask of Your Customers?
so that volunteers (often customers, but also others) can easily contribute content (opinions and ratings for Zagat guides), "stuff for sale" (eBay online marketplace), behavioral data (Google's search engine algorithm), and... View Details
Keywords: by Jim Heskett
- 01 Sep 2024
- News
Far-Reaching Impact
children by 2030. They want to ensure that every child, regardless of income or background, achieves full brain and body development by age six. The digital platform offers content that is curated by a team of teachers, vetted by the... View Details
Keywords: Jennifer Gillespie
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
expand on her ideas detailed in Blockbusters. Book Excerpt Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment Colin Durrant Read An Excerpt Sean Silverthorne: What is a blockbuster strategy? Anita Elberse: I define a blockbuster strategy... View Details
- 01 Jun 1999
- News
Conference Brings Global Perspective to Cape Town
audio broadcasting technology to bring satellite radio to all corners of Africa. Koos Bekker, managing director of Naspers, a leading media and communications group in South Africa, discussed his firm's Internet and pay television... View Details
Keywords: Susan Young
- 26 Oct 2020
- News
A Social Impact Roadmap; Arts Leadership in a Pandemic; Amplifying Hispanic Contributions
by producing regional and local events, conducting research, and creating media content that raises the visibility of Hispanic Americans across industries. Edelman, who previously led successful marketing... View Details
Keywords: Margie Kelley
- 15 Dec 2015
- News
The Year in Ideas 2015
From social media to the grocery store to the corner office and all the way to the stratosphere, the research and entrepreneurial adventures HBS faculty, doctoral students and alumni undertook this year have changed the way we understand... View Details
- 12 Jun 2012
- First Look
First Look: June 12
questions. Interactivity entails shunning the simplicity of monologue and embracing the unpredictable vitality of dialogue. Traditional one-way media-print and broadcast, in particular-give way to social media buttressed by social... View Details
Keywords: Sean Silverthorne
- 23 Feb 2004
- Research & Ideas
It’s Back to Business-Basics for Nonprofits
the same time, both for-profit and nonprofit companies are subject to intense media scrutiny and increased expectations to account for their actions. These changes, Bradach said, are starting to have a profound effect on how nonprofits... View Details
Keywords: by Manda Salls
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
broadcast media. The FDA guidelines served to reduce the uncertainty regarding permissible DTCA content and so 1997 is viewed as the watershed point in the use of DTCA. Since then, DTCA has increased dramatically. Outlays for DTCA doubled... View Details
Keywords: by Manda Salls
- 28 Jan 2002
- Research & Ideas
Read All About It! Newspapers Lose Web War
facing the Internet. Note that in the newspaper industry, digital content initially started with different advertising customers, a different business model, and a whole set of performance characteristics that made it appear unattractive... View Details
- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR... View Details
- 30 Oct 2018
- First Look
New Research and Ideas, October 30, 2018
quality products when they use a tying strategy. In this paper, we empirically explore this question by examining Google’s decision to tie its new reviews product to its search engine. We experimentally vary the content displayed above... View Details
Keywords: Dina Gerdeman
- 30 Aug 2011
- First Look
First Look: August 30
known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more... View Details
Keywords: Sean Silverthorne
- Web
Past Projects | Social Enterprise | Harvard Business School
As such, we are building an educational mobile app that uses innovations in children's media to teach STEM skills through funny, interactive, animated, short movies. In this way, we seek to address the two challenges to STEM education by... View Details
- 01 Sep 2008
- News
Reality to News Biz: Drop Dead
newspapers rush to post so much of their hard-won content when they survived on newsstand and subscription dollars? Did they really think the dog was going to give back that bone? “The quid pro quo of payment for services rendered... View Details
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
Psychology The Downside of Downtime: The Prevalence and Work Pacing Consequences of Idle Time at Work By: Brodsky, Andrew, and Teresa M. Amabile Abstract—Although both media commentary and academic research have focused much attention on... View Details
Keywords: Sean Silverthorne
- 21 Dec 2010
- First Look
First Look: December 21
found that managers engage in redundant communication; that is, they send the same message to the same recipient through two or more unique media sequentially. Given how busy most managers are, and how much information their subordinates... View Details
- 29 Jun 2007
- First Look
First Look: June 29, 2007
resource for executives and managers at all levels seeking to brush up on their knowledge of macroeconomic dynamics. Information or Opinion? Media Bias as Product Differentiation Authors:Bharat Anand, Rafael Di Tella, and Alexander... View Details
Keywords: Martha Lagace
- 22 Jan 2018
- News
The First Five Years: ‘30 Under 30’ Edition
retail onto the social media platform.” Gaglani: “We are on a mission to educate the world’s health professionals. There are clinician shortages across the professions and globe, from primary care physicians in West Virginia to frontline... View Details