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  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

defined consumer segments or, indeed, of individual consumers. Engaged Consumers The interactive nature of the Internet means that customers are now engaged more than ever in the co-creation of brand meaning and the development of View Details
Keywords: by John Quelch; Advertising
  • 2011
  • Working Paper

Individual Rationality and Participation in Large Scale, Multi-Hospital Kidney Exchange

By: Itai Ashlagi and Alvin E. Roth
As multi-hospital kidney exchange clearinghouses have grown, the set of players has grown from patients and surgeons to include hospitals. Hospitals have the option of enrolling only their hard-to-match patient-donor pairs, while conducting easily arranged exchanges... View Details
Keywords: Health Care and Treatment; Resource Allocation; Market Participation; Marketplace Matching; Organizations; Networks; Motivation and Incentives; Health Industry
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  • 11 Jul 2017
  • First Look

First Look at New Ideas and Research, July 11

Business School Case 817-103 Catalant: The Future of Work? Catalant, founded in 2013 as an online marketplace where MBAs could bid on consulting projects posted by small- to medium-sized businesses, had expanded by 2016 to provide Fortune... View Details
Keywords: Sean Silverthorne
  • 15 Dec 2008
  • Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

marketplace hence our nomenclature refers to "virtuous mice." And there are a lot of large companies attracted to these successful social icons, but not all "wealthy elephants" are capable of entering into a successful... View Details
Keywords: by Sarah Jane Gilbert; Consumer Products; Food & Beverage
  • 17 Jan 2008
  • Research & Ideas

If Marketing Experts Ran Elections

Maybe they have to register in advance, wait in line at the polling station, and use an out-of-date polling machine to do so. The commercial marketplace is much more convenient. Consumers can cast their votes at millions of... View Details
Keywords: by John A. Quelch
  • 23 Aug 2016
  • First Look

August 23, 2016

abstract available. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516092-PDF-ENG Harvard Business School Case 917-004 Disintermediation in Two-Sided Marketplaces Two-sided marketplaces often... View Details
Keywords: Sean Silverthorne
  • 12 Apr 2016
  • First Look

April 12, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50914 April 2016 Harvard Business Review Network Effects Aren't Enough By: Hagiu, Andrei, and Simon Rothman Abstract—In many ways, online marketplaces are the perfect business model. Since... View Details
Keywords: Sean Silverthorne
  • 22 Sep 2014
  • Op-Ed

Online Banks Fill Funding Needs for Small Business

these marketplaces is that they mitigate one of the biggest problems borrowers and lenders face: search costs. Typically, these marketplaces earn revenue by charging a small fee on top of the loan if the... View Details
Keywords: by Karen Mills; Banking; Financial Services
  • 23 Jan 2008
  • First Look

First Look: January 23, 2008

range of variation in beauty and hygiene ideals. What Have We Learned from Market Design? Author:Alvin E. Roth Periodical:Hahn Lecture. Economic Journal (March 2008) Abstract This essay discusses some things we have learned about markets, in the process of designing... View Details
Keywords: Martha Lagace
  • 09 Feb 2012
  • Sharpening Your Skills

Sharpening Your Skills: Online Marketing

ratings star added on a Yelp restaurant review translated to anywhere from a 5-percent to 9-percent effect on revenues. Local, independent restaurants were the most affected by reviews, probably because diners have little information about them before the reviews were... View Details
Keywords: Re: Multiple Faculty; Technology
  • December 2009
  • Article

Strategy-proofness versus Efficiency in Matching with Indifferences: Redesigning the NYC High School Match

By: Atila Abdulkadiroglu, Parag A. Pathak and Alvin E. Roth
The design of the New York City (NYC) High School match involved tradeoffs among efficiency, stability, and strategy-proofness that raise new theoretical questions. We analyze a model with indifferences—ties—in school preferences. Simulations with field data and the... View Details
Keywords: Decision Choices and Conditions; Secondary Education; Marketplace Matching; Performance Efficiency; Mathematical Methods; Motivation and Incentives; Strategy; Balance and Stability
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  • 27 Mar 2018
  • First Look

First Look at New Research, March 27, 2018

forthcoming Harvard Journal on Legislation From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces By: Edelman, Benjamin, and Abbey Stemler Abstract—Online marketplaces have... View Details
Keywords: Sean Silverthorne
  • 2023
  • Working Paper

Firm Visibility and Acquisition Likelihood: Evidence from Seeking Alpha Coverage

By: Pu Gu, Benjamin Yost and Yuan Zou
This study investigates whether social media coverage influences a firm’s likelihood of being acquired. Specifically, we hypothesize that coverage of a firm on the Seeking Alpha platform raises its visibility to potential acquirers and M&A advisers (i.e., investment... View Details
Keywords: Social Media; Mergers and Acquisitions; Marketplace Matching; Investment Banking
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  • 2010
  • Working Paper

Preference Intensities and Risk Aversion in School Choice: A Laboratory Experiment

By: Flip Klijn, Joana Pais and Marc Vorsatz
We experimentally investigate in the laboratory two prominent mechanisms that are employed in school choice programs to assign students to public schools. We study how individual behavior is influenced by preference intensities and risk aversion. Our main results show... View Details
Keywords: Decision Choices and Conditions; Education; Marketplace Matching; Risk and Uncertainty; Behavior; Personal Characteristics
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  • 05 Apr 2011
  • First Look

First Look: April 5

Founded in 2004 in California, oDesk operates an online marketplace that matches Employers with Contractors. oDesk provides fact-based information on Contractors, including experience, skills, and certifications, to Employers who use this... View Details
Keywords: Sean Silverthorne
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53942 From the Digital to the Physical: Federal Limitations on Regulating Online Marketplaces By: Edelman, Benjamin, and Abbey Stemler Abstract—Online View Details
Keywords: Sean Silverthorne
  • 02 Jan 2020
  • Op-Ed

Medicare for All or Public Option: Can Either Heal Health Care?

its share of the capital that American taxpayers have invested in Medicare’s infrastructure, including its buildings, equipment, and workers. "The public option would harness Medicare’s pricing advantages while ensuring a competitive View Details
Keywords: by Regina E. Herzlinger and James Wallace; Health; Public Administration
  • 2007
  • Working Paper

The Effects of a Centralized Clearinghouse on Job Placement, Wages, and Hiring Practices

By: Muriel Niederle and Alvin E. Roth
New gastroenterologists participated in a labor market clearinghouse (a "match") from 1986 through the late 1990's, after which the match was abandoned. This provides an opportunity to study the effects of a match, by observing the differences in the outcomes and... View Details
Keywords: Health; Employment; Marketplace Matching; Selection and Staffing; Job Offer; Compensation and Benefits; Health Industry
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  • 29 Sep 2008
  • Research & Ideas

How Economics May Lead to Better Football Games

the Bowl Championship Series helps to delay bowl matchups until the completion of all the games in the regular season, so that the top teams can more often be matched with each other in a championship game. For doctors, the marketplace... View Details
Keywords: by Sarah Jane Gilbert; Sports
  • 18 Jun 2001
  • Research & Ideas

When In-House Research Isn’t Enough

in a marketplace that you have a good chance to dominate. Bottom line: higher margins and more revenues for you. These sorts of assumptions may still prevail in, say, pharmaceuticals, but all bets are off as far as the IT sector is... View Details
Keywords: by Jim Aisner

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