Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (719) Arrow Down
Filter Results: (719) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (3,753)
    • Faculty Publications  (719)

    Show Results For

    • All HBS Web  (3,753)
      • Faculty Publications  (719)

      Marketing EffectivenessRemove Marketing Effectiveness →

      ← Page 20 of 719 Results →

      Are you looking for?

      →Search All HBS Web
      • June 2013 (Revised November 2022)
      • Exercise

      Competition Simulator Exercise

      By: Eric J. Van den Steen
      In the Competition Simulator Exercise, students explore through trial and error some important economic foundations of competitive strategy and managerial economics. In particular, the nine simulator exercises let students explore horizontal differentiation with and... View Details
      Keywords: Competition; Economics; Game Theory; Competitive Strategy; Learning; Mathematical Methods; Analysis
      Citation
      Purchase
      Related
      Van den Steen, Eric J. "Competition Simulator Exercise." Harvard Business School Exercise 713-804, June 2013. (Revised November 2022.)
      • June 2013
      • Article

      Vacancies in Supply Chain Networks

      By: John William Hatfield and Scott Duke Kominers
      We use the supply chain matching framework to study the effects of firm exit. We show that the exit of an initial supplier or end consumer has monotonic effects on the welfare of initial suppliers and end consumers but may simultaneously have positive and negative... View Details
      Keywords: Matching; Networks; Stability; Vacancy Chains; Market Entry and Exit; Supply Chain
      Citation
      Find at Harvard
      Related
      Hatfield, John William, and Scott Duke Kominers. "Vacancies in Supply Chain Networks." Economics Letters 119, no. 3 (June 2013): 354–357.
      • 2013
      • Working Paper

      Do Strict Capital Requirements Raise the Cost of Capital? Banking Regulation and the Low Risk Anomaly

      By: Malcolm Baker and Jeffrey Wurgler
      Minimum capital requirements are a central tool of banking regulation. Setting them balances a number of factors, including any effects on the cost of capital and in turn the rates available to borrowers. Standard theory predicts that, in perfect and efficient capital... View Details
      Keywords: Risk and Uncertainty; Cost of Capital; Capital Markets; Banks and Banking; Banking Industry; United States
      Citation
      Read Now
      Related
      Baker, Malcolm, and Jeffrey Wurgler. "Do Strict Capital Requirements Raise the Cost of Capital? Banking Regulation and the Low Risk Anomaly." NBER Working Paper Series, No. 19018, May 2013.
      • May 2013
      • Article

      From Russia with Love: The Impact of Relocated Firms on Incumbent Survival

      By: Oliver Falck, Christina Guenther, Stephan Heblich and William R. Kerr
      We identify the impact of local firm concentration on incumbent performance with a quasi-natural experiment. When Germany was divided after World War II, many firms in the machine tool industry fled the Soviet occupied zone to prevent expropriation. We show that the... View Details
      Keywords: Geographic Location; Competition; Supply and Industry; Labor; West Germany; Soviet Union
      Citation
      Read Now
      Related
      Falck, Oliver, Christina Guenther, Stephan Heblich, and William R. Kerr. "From Russia with Love: The Impact of Relocated Firms on Incumbent Survival." Journal of Economic Geography 13, no. 3 (May 2013): 419–449.
      • May 2013
      • Article

      Hybrid Innovation in Meiji Japan

      By: Tom Nicholas
      Japan's hybrid innovation system during the Meiji era of technological modernization provides a useful laboratory for examining the effectiveness of complementary mechanisms to patents. Patents were introduced in 1885, and by 1911, 1.2 million mostly non-pecuniary... View Details
      Keywords: Prizes; Technological Innovation; System; Patents; Knowledge; Value; Cost vs Benefits; Factories, Labs, and Plants; Performance Effectiveness; Japan
      Citation
      Find at Harvard
      Read Now
      Related
      Nicholas, Tom. "Hybrid Innovation in Meiji Japan." International Economic Review 54, no. 2 (May 2013): 575–600.
      • May 2013
      • Article

      The Stock Selection and Performance of Buy-Side Analysts

      By: Boris Groysberg, Paul Healy, George Serafeim and Devin Shanthikumar
      Prior research on equity analysts focuses almost exclusively on those employed by sell-side investment banks and brokerage houses. Yet investment firms undertake their own buy-side research and their analysts face different stock selection and recommendation incentives... View Details
      Keywords: Buy-side Analysts; Sell-side Analysts; Stock Recommendations; Recommendation Optimism; Recommendation Performance; Investment Recommendations; Conflicts Of Interest; Financial Markets; Financial Institutions; Financial Services Industry; United States
      Citation
      SSRN
      Find at Harvard
      Read Now
      Related
      Groysberg, Boris, Paul Healy, George Serafeim, and Devin Shanthikumar. "The Stock Selection and Performance of Buy-Side Analysts." Management Science 59, no. 5 (May 2013): 1062–1075.
      • April 2013 (Revised November 2015)
      • Case

      Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil

      By: Rosabeth Moss Kanter, Alexandre Naghirniac, Ai-Ling Jamila Malone and Daniella Suarez
      In 2011, Gilberto Dimenstein, a well-known Brazilian journalist, created a new model that connected disparate resources to revitalize Sao Paulo. He wanted his model to expand across Brazil and the world. Dimenstein covered many of the social issues facing Brazil as a... View Details
      Keywords: Social Change; Websites; Education; Awareness; Marketing Communication; City Innovation; Leadership; Social Enterprise; Social Entrepreneurship; Web Sites; Marketing; City; Brazil
      Citation
      Educators
      Related
      Kanter, Rosabeth Moss, Alexandre Naghirniac, Ai-Ling Jamila Malone, and Daniella Suarez. "Advanced Leadership Pathways: Gilberto Dimenstein and Community Empowerment in Brazil." Harvard Business School Case 313-116, April 2013. (Revised November 2015.)
      • 2013
      • Working Paper

      How Does Risk Management Influence Production Decisions? Evidence from a Field Experiment

      By: Shawn Cole, Xavier Gine and James Vickery
      Weather is a key source of income risk, particularly in emerging market economies. This paper uses a randomized controlled trial involving a sample of Indian farmers to study how an innovative rainfall insurance product affects production decisions. We find that... View Details
      Keywords: Risk Management; Production; Weather; Insurance; Emerging Markets; Agribusiness; Insurance Industry; Agriculture and Agribusiness Industry; India
      Citation
      Read Now
      Related
      Cole, Shawn, Xavier Gine, and James Vickery. "How Does Risk Management Influence Production Decisions? Evidence from a Field Experiment." Harvard Business School Working Paper, No. 13-080, March 2013. (Revised September 2014.)
      • 2013
      • Working Paper

      Entrepreneurs, Firms and Global Wealth since 1850

      By: G. Jones
      This working paper integrates the role of entrepreneurship and firms into debates on why Asia, Latin America and Africa were slow to catch up with the West following the Industrial Revolution and the advent of modern economic growth. It argues that the currently... View Details
      Keywords: Institutional Change; Political Economy; Emerging Economies; Developing Countries; Industrial Development; Culture; Human Capital; Economic History; History; Wealth and Poverty; Business History; Emerging Markets; Globalization; Developing Countries and Economies; Manufacturing Industry; Mining Industry; Service Industry; Latin America; Asia; North and Central America; Africa; South America; Europe
      Citation
      SSRN
      Read Now
      Related
      Jones, G. "Entrepreneurs, Firms and Global Wealth since 1850." Harvard Business School Working Paper, No. 13-076, March 2013.
      • March 2013 (Revised October 2013)
      • Supplement

      Integrated Services at Jones Lang LaSalle (2005) (B)

      By: Ranjay Gulati and Luciana Silvestri
      This case describes the strategic and organizational challenges that Jones Lang LaSalle (JLL) faced between 2001 and 2005. Faced with the need to deliver integrated services to corporate clients in 2001, JLL created Corporate Solutions, a group that aimed to draw... View Details
      Keywords: Organizational Structure; Strategy; Integration; Real Estate Industry; North America; South America; Central America
      Citation
      Purchase
      Related
      Gulati, Ranjay, and Luciana Silvestri. "Integrated Services at Jones Lang LaSalle (2005) (B)." Harvard Business School Supplement 113-115, March 2013. (Revised October 2013.)
      • March 2013
      • Article

      For Mobile Devices, Think Apps, Not Ads

      By: Sunil Gupta
      Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to... View Details
      Keywords: Applications and Software; Advertising; Mobile and Wireless Technology; Innovation and Invention
      Citation
      Purchase
      Related
      Gupta, Sunil. "For Mobile Devices, Think Apps, Not Ads." Harvard Business Review 91, no. 3 (March 2013).
      • 2013
      • Working Paper

      Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

      By: Sunil Gupta
      As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
      Keywords: Internet and the Web; Digital Marketing
      Citation
      Related
      Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
      • January 2013 (Revised October 2014)
      • Case

      Barclays and the LIBOR Scandal

      By: Clayton S. Rose and Aldo Sesia
      In June of 2012, Barclays plc admitted that it had manipulated LIBOR—a benchmark interest rate that was fundamental to the operation of international financial markets and that was the basis for trillions of dollars of financial transactions. Between 2005 and 2009... View Details
      Keywords: Financial Systems; Financial Services; Corruption; Regulation; General Management; Management; Leadership; Economic Systems; Crime and Corruption; Ethics; Culture; Banking Industry; Financial Services Industry; United Kingdom
      Citation
      Educators
      Purchase
      Related
      Rose, Clayton S., and Aldo Sesia. "Barclays and the LIBOR Scandal." Harvard Business School Case 313-075, January 2013. (Revised October 2014.)
      • 2013
      • Chapter

      Behavioral Corporate Finance: A Current Survey

      By: Malcolm Baker and Jeffrey Wurgler
      We survey the theory and evidence of behavioral corporate finance, which generally takes one of two approaches. The market timing and catering approach views managerial financing and investment decisions as rational managerial responses to securities mispricing. The... View Details
      Keywords: Managerial Roles; Theory; Corporate Finance; Financial Management; Investment; Market Timing; Behavioral Finance; Prejudice and Bias; Economics; Forecasting and Prediction
      Citation
      Find at Harvard
      Read Now
      Related
      Baker, Malcolm, and Jeffrey Wurgler. "Behavioral Corporate Finance: A Current Survey." In Handbook of the Economics of Finance, Volume 2A: Corporate Finance, edited by George M. Constantinides, Milton Harris, and Rene M. Stulz, 357–424. Handbooks in Economics. New York: Elsevier, 2013.
      • 2013
      • Chapter

      Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story

      By: Jill Avery
      Throughout history, marketers have created gendered brands, creating their brands and the stories they crafted about them in their advertising to appeal either to men or to women. Gendered brands deliver value to consumers, and therefore, deliver value to marketers.... View Details
      Keywords: Consumer Behavior; Brands; Brand Positioning; Brand Equity; Brand Management; Advertising Campaigns; Customer Focus and Relationships; Marketing; Brands and Branding; Marketing Strategy; Auto Industry; Consumer Products Industry
      Citation
      Purchase
      Related
      Avery, Jill. "Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story." In Consumer Behavior: Human Pursuit of Happiness in a World of Goods. 3rd ed. by Jill Avery, Robert Kozinets, Arch Woodside, Banwari Mittal, and Priya Raghubir, 645–649. Cincinnati: Open Mentis, 2013.
      • Article

      Spanning the Institutional Abyss: The Intergovernmental Network and the Governance of Foreign Direct Investment

      By: Juan Alcacer and Paul Ingram
      Global economic transactions such as foreign direct investment must extend over an institutional abyss between the jurisdiction, and therefore protection, of the states involved. Intergovernmental organizations (IGOs), whose members are states, represent an important... View Details
      Keywords: Globalization; Market Transactions; Foreign Direct Investment; Government and Politics; Risk and Uncertainty; Networks; Culture; Complexity; Public Administration Industry
      Citation
      Read Now
      Related
      Alcacer, Juan, and Paul Ingram. "Spanning the Institutional Abyss: The Intergovernmental Network and the Governance of Foreign Direct Investment." American Journal of Sociology 118, no. 4 (January 2013).
      • June 2012
      • Article

      The Economic Value of Celebrity Endorsements

      By: Anita Elberse and Jeroen Verleun
      What is the payoff to enlisting celebrity endorsers? Although effects on stock returns are relatively well documented, little is known about any impact on sales—arguably a metric of more direct importance to advertising practitioners. In this study of athlete... View Details
      Keywords: Stocks; Value; Advertising; Sales; Brands and Branding; Decisions; Economics; Marketing Strategy; Investment Return
      Citation
      Find at Harvard
      Read Now
      Related
      Elberse, Anita, and Jeroen Verleun. "The Economic Value of Celebrity Endorsements." Journal of Advertising Research 52, no. 2 (June 2012): 149–165.
      • December 2012 (Revised September 2022)
      • Case

      BabbaCo

      By: Jeffrey J. Bussgang and Gaurav Jain
      Having just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels... View Details
      Keywords: Subscription; Marketing; Scaling; Product-market Fit; Online Marketing; Customers; Decisions; Expansion; Marketing Channels; Business Startups; Growth and Development Strategy; Digital Marketing; Marketing Strategy
      Citation
      Educators
      Purchase
      Related
      Bussgang, Jeffrey J., and Gaurav Jain. "BabbaCo." Harvard Business School Case 813-107, December 2012. (Revised September 2022.)
      • December 2012
      • Article

      Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

      By: Jill Avery
      I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
      Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
      Citation
      Read Now
      Related
      Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
      • December 2012
      • Article

      Estimating the Value of Connections to Vice-President Cheney

      By: Rakesh Khurana, Raymond Fisman, Julia Galef and Yongxiang Wang
      We estimate the market valuation of personal ties to Richard Cheney. Our proxies for personal ties are based on corporate board linkages that are prevalent in the network sociology literature. We consider a number of distinct political and personal events that either... View Details
      Keywords: Event Analysis; Political Economy; Corruption; Networks; United States
      Citation
      Find at Harvard
      Related
      Khurana, Rakesh, Raymond Fisman, Julia Galef, and Yongxiang Wang. "Estimating the Value of Connections to Vice-President Cheney." B.E. Journal of Economic Analysis & Policy 13, no. 3 (December 2012).
      • ←
      • 20
      • 21
      • …
      • 35
      • 36
      • →

      Are you looking for?

      →Search All HBS Web
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.