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- All HBS Web
(1,818)
- People (5)
- News (425)
- Research (1,025)
- Events (1)
- Multimedia (3)
- Faculty Publications (495)
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- 26 Feb 2008
- First Look
First Look: February 26, 2008
Working PapersAn Investigation of Earnings Management through Marketing Actions Authors:Craig J. Chapman and Thomas J. Steenburgh Abstract Combining new, hand-collected data with a widely studied dataset, we examine how firms use View Details
Keywords: Martha Lagace
- 12 Sep 2023
- What Do You Think?
Who Gets the Loudest Voice in DEI Decisions?
of ESG, there are similar controversies around DEI. For example, marketing to or recruiting from a particular group—for example, members and allies of the LGBTQ community—might offend other people or cause others to feel threatened. "The... View Details
Keywords: by James Heskett
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
- 11 Apr 2023
- Op-Ed
The First 90 Hours: What New CEOs Should—and Shouldn't—Do to Set the Right Tone
announce a change to the brand name or logo. Everyone’s a marketing expert, and making such a bold move will just give your skeptics and opponents a chance to undermine your authority before you’ve left the starting gate. Don’t hire... View Details
Keywords: by John Quelch
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
television brings people together and lets advertisers build giant brands and promote broad cultural trends, the Web segments the audience into small pockets of interest. Mass marketers have a whole new game... View Details
Keywords: by Peter K. Jacobs
- May 2014
- Case
Groupon, Inc.
By: Krishna G. Palepu, Blythe J. McGarvie and James Weber
Internet coupon site "Groupon" grew revenues rapidly and went public, but struggled to impress investors or operate profitably. Did it have a sustainable business model?
Groupon sold coupons called Groupons which purchasers used to acquire goods or services at... View Details
- 03 Oct 2005
- What Do You Think?
What’s the Future of Globally Organized Labor?
of 'we're all in the same lifeboat' is a useful one, both for management . . . and for unions . . . " Tim Pinel is more optimistic. He says "Perhaps the lack of legal and cultural uniformity on a global basis is what will... View Details
Keywords: by James Heskett
- 21 Nov 2023
- Op-Ed
The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?
In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between... View Details
- April 2013
- Teaching Plan
Barclays and the LIBOR Scandal
By: Clayton S. Rose and Aldo Sesia
In the summer of 2012, Barclays plc, one of the largest banks in the world, agreed to settle with authorities and acknowledged that the firm had manipulated LIBOR (London Inter-Bank Offered Rate)—a benchmark reference rate that was fundamental to the operation of... View Details
Keywords: Financial Systems; Financial Services; Corruption; Regulation; General Management; Management; Leadership; Economic Systems; Crime and Corruption; Ethics; Culture; Banking Industry; Financial Services Industry; United Kingdom
Rose, Clayton S., and Aldo Sesia. "Barclays and the LIBOR Scandal ." Harvard Business School Teaching Plan 313-108, April 2013.
- Teaching Interest
Strategy Execution
By: Dennis Campbell
This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:
1.... View Details
- 19 Dec 2016
- Research & Ideas
The 10 Most Popular Stories of 2016
corporate HR function. Becoming a Cognitive Referent: Market Creation and Cultural Strategy Rory McDonald describes the making of a "cognitive referent," which is a firm that customers, the media,... View Details
Keywords: by Carmen Nobel
- 04 Feb 2002
- Research & Ideas
How a Juicy Brand Came Back to Life
conclusion that many marketing professionals are likely to resist: There is a vital interplay between the challenge a brand faces and the culture of the corporation that owns it. When brand and View Details
- 16 Apr 2001
- Research & Ideas
Breaking the Code of Change
reorganized itself around a market by function matrix structure intended to focus on customers. Compensation systems were aligned with culture change objectives. A skill-based pay system was installed in all... View Details
Keywords: by Michael Beer & Nitin Nohria
- March 2014
- Case
Managing Change at Axis Bank (A)
By: Paul Healy and Rachna Tahilyani
Axis Bank is India's third largest private sector bank. In April 2009, Shikha Sharma, an outsider, was appointed as its CEO. She took over from a person who had overseen ten years of rapid growth at the bank. The selection of an outsider as the new CEO surprised many... View Details
Keywords: Change Management; Transformation; Organizational Culture; Organizational Change and Adaptation; Leadership Style; Leading Change; Valuation; Finance; Banks and Banking; Financial Services Industry; Banking Industry; India
Healy, Paul, and Rachna Tahilyani. "Managing Change at Axis Bank (A)." Harvard Business School Case 114-082, March 2014.
- 16 Nov 2021
- HBS Case
How a Company Made Employees So Miserable, They Killed Themselves
Markets Unit at HBS. The cases hold a crucial lesson for business leaders: Tormenting workers can result in dire consequences. While the cases describe an extreme example, Montgomery wonders if the improper pressure tactics used at France... View Details
Keywords: by Michael Blanding
- December 2018
- Case
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
By: Stephen A. Greyser and Mats Urde
This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details
Greyser, Stephen A., and Mats Urde. "The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize." Harvard Business School Case 919-409, December 2018.
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
you. It doesn’t rely on what you say. It observes what you do and choose not to do and builds a model of who you are.” Ghosh’s analysis debuts at a time when TikTok is drawing fresh scrutiny related to how its Chinese owners influence global View Details
- 02 Feb 2023
- Research & Ideas
Why We Still Need Twitter: How Social Media Holds Companies Accountable
their organizations. “Employees often feel safer to discuss problems in their organization on social media, oftentimes under the guise of anonymity. Managers should consider using this information to gain a better understanding of potential issues and broader View Details
- 2021
- Working Paper
Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment
By: Patrick J. Ferguson and Karim R. Lakhani
Contests that are designed to be consumed for entertainment by non-contestants are a fixture of economic, cultural and political life. In this paper, we examine whether individuals prefer to consume contests that have more uncertain outcomes. We look to... View Details
Keywords: Contest Design; Information Preferences; Consumer Demand; Sports; Entertainment; Games, Gaming, and Gambling; Demand and Consumers; Outcome or Result
Ferguson, Patrick J., and Karim R. Lakhani. "Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment." Harvard Business School Working Paper, No. 21-087, February 2021.
- 27 Sep 2018
- Research & Ideas
Religion in the Workplace: What Managers Need to Know
direction of CEO Michael Jeffries, the company held onto a hint of its hallmark safari style while putting a greater emphasis on casual clothes and ballooned to more than 1,000 stores worldwide, with revenues exceeding $3.5 billion by 2008. Central to View Details