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  • 07 Mar 2007
  • Research & Ideas

How Do You Value a “Free” Customer?

What are the practical applications of your research for companies in networked settings? In particular, what is the role of marketing in an environment with strong network effects? A: Our research provides... View Details
Keywords: by Sarah Jane Gilbert; Web Services
  • 15 Oct 2013
  • First Look

First Look: October 15

inventory turns and can be uniformly utilized by all stakeholders to assess whether a retailer is carrying too much or too little inventory. We explain applications of the metric with examples and lay out prescriptions for retailers.... View Details
Keywords: Sean Silverthorne
  • 21 Oct 2015
  • Research & Ideas

How to Predict if a New Business Idea is Any Good

and pharmaceuticals. However, in non-R&D-intensive sectors, such as mobile apps and software, the ability to predict success was no better than random. Perhaps that is because it is easier to evaluate technology that has a well-defined set of potential View Details
Keywords: by Michael Blanding; Accommodations; Financial Services
  • 21 Aug 2019
  • Research & Ideas

What Machine Learning Teaches Us about CEO Leadership Style

History at HBS, have been compiling an oral history project called Creating Emerging Markets, 130 video interviews of iconic business leaders from emerging markets discussing their careers and organizations in an unstructured format.... View Details
Keywords: by Michael Blanding
  • July 2001 (Revised December 2001)
  • Case

American Express Interactive

By: Lynda M. Applegate
Follows the protagonist, Sonia Sharpe, as she and her American Express Interactive Team attempt to develop and market an interactive, on-line, corporate travel service in a highly competitive environment. Looks at the possible resources and partnerships a company needs... View Details
Keywords: Corporate Entrepreneurship; Partners and Partnerships; Growth and Development Strategy; Competitive Strategy; Marketing Strategy; Product Positioning; Applications and Software; Technological Innovation; Global Strategy; Expansion; Information Technology; Vertical Integration; Financial Services Industry; Travel Industry
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  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

marriages began with online dates. “[Online dating platforms] are an extremely interesting application of the general question of influence and digital interactions,” he says, with lessons that can apply to other online engagement... View Details
Keywords: by Kara Baskin
  • April 2013 (Revised October 2013)
  • Case

National Instruments

By: Lynda M. Applegate, Keri Pearlson and Natalie Kindred
This case explores the use of social media to support product design, customer support, marketing and HR activities at National Instruments (NI). Based in Austin, Texas, with over $1 billion in 2011 sales, NI designs, produces, and sells software and hardware platforms... View Details
Keywords: Organizational Structure; Applications and Software; Organizational Culture; Technological Innovation; Digital Platforms; Innovation and Management; Media; Management Systems; Social and Collaborative Networks; Information Technology Industry; Service Industry; Texas
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  • October 2023
  • Case

CornerUp: Digitizing the Corner Store

By: Álvaro Rodríguez Arregui, Stacy Straaberg and Diego Zainos De La Sota Riva
In July 2023, Jason Diaz, co-founder and CEO of CornerUp, assessed the progress of his business-to-business e-procurement software application (app) startup, founded in January 2022. CornerUp began as a fast-moving consumer packaged goods (FMCG) distributor in New York... View Details
Keywords: Business Growth and Maturation; Business Startups; Small Business; Transition; Decisions; Social Entrepreneurship; Geographic Location; Disruptive Innovation; Market Participation; Digital Platforms; Trust; Business Strategy; Expansion; Information Infrastructure; Internet and the Web; Technology Adoption; Value Creation; Technology Industry; United States
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  • 27 Mar 2018
  • First Look

First Look at New Research, March 27, 2018

of growing importance and has created fresh opportunities for new product development. Pioneering a new application of supervised document classification, we consider over 35,000 new medical devices that came to View Details
Keywords: Sean Silverthorne
  • 16 May 2011
  • Research & Ideas

What Loyalty? High-End Customers are First to Flee

advisable or even necessary to invest in a response. In other cases, you may as well save your money, according to the researchers. The study also concluded that even though high-end customers can be fickle, a company that sustains a superior service position in its... View Details
Keywords: by Julia Hanna
  • 13 Aug 2012
  • Research & Ideas

When Good Incentives Lead to Bad Decisions

sample of actual applications from entrepreneurs seeking commercial loans for the first time. They acquired the loan files from a large commercial lender in India, a country challenged by a dearth of verifiable financial data. As is... View Details
Keywords: by Carmen Nobel; Banking
  • 09 Dec 2019
  • Research & Ideas

Identify Great Customers from Their First Purchase

decision-making. That investment will in turn facilitate increased understanding about the potential applications and value of such tools both in marketing and in business more broadly, she says. “I think... View Details
Keywords: by Kristen Senz; Retail; Service
  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

possible responses to this shortage: Sharing addresses impedes new Internet applications and does not seem to be scalable. A new numbering system ("IPv6") offers greater capacity, but network incentives impede transition. Paid... View Details
Keywords: Martha Lagace
  • March 2016 (Revised May 2018)
  • Case

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth
On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details
Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Information Technology; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Internet and the Web; Mobile and Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
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  • March 2024
  • Supplement

Teamworks: Tackling a Forecasting Fumble (B)

By: N. Louis Shipley, Stacy Straaberg and Tom Quinn
In late March 2018, Teamworks CEO Zach Maurides learned Q1 2018 sales were at risk for a large forecasting miss. Founded in 2004, Teamworks’s software application assisted support staff in messaging, scheduling, and sharing documents with collegiate and professional... View Details
Keywords: Acquisition; Business Growth and Maturation; Communication Strategy; Decisions; Forecasting and Prediction; Business Cycles; Technological Innovation; Sports; Growth and Development Strategy; Resource Allocation; Marketing; Sales; Business Strategy; Expansion; Valuation; Sports Industry; Technology Industry; United States; North Carolina
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  • 04 Jun 2012
  • Research & Ideas

The Business of Life

unusual application of an economic term delighted Christensen, a management professor known around HBS and the globe as both a brilliant business thinker and a deeply religious man. For more than a decade he has been a go-to consultant... View Details
Keywords: by Carmen Nobel
  • 19 Jul 2011
  • First Look

First Look: July 19

response to, varying market conditions. However, while the problems of balance-sheet liability and revenue recognition, and the related problems of income statement presentation, can be resolved by the View Details
Keywords: Sean Silverthorne
  • 22 Aug 2006
  • First Look

First Look: August 22, 2006

  Working PapersCartels and Competition: Neither Markets nor Hierarchies Author:Jeffrey Fear Abstract This article provides an overview on the rise and fall of cartels since the late 19th century when the modern cartel movement properly... View Details
Keywords: Martha Lagace
  • 06 Nov 2007
  • First Look

First Look: November 6, 2007

  Working PapersThe Effects of a Centralized Clearinghouse on Job Placement, Wages, and Hiring Practices Authors:Muriel Niederle and Alvin E. Roth Abstract New gastroenterologists participated in a labor market clearinghouse (a... View Details
Keywords: Sean Silverthorne
  • 03 Mar 2003
  • Research & Ideas

Top Ten Legal Mistakes Made by Entrepreneurs

intelligent choices of where they think their markets are, and how much money to spend at an early stage in order to insure that the brand is available in those markets. #4: Disclosing inventions without a nondisclosure agreement, or... View Details
Keywords: by Staff

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