Filter Results:
(20,274)
Show Results For
- All HBS Web
(20,274)
- People (30)
- News (3,621)
- Research (13,966)
- Events (125)
- Multimedia (252)
- Faculty Publications (11,608)
Show Results For
- All HBS Web
(20,274)
- People (30)
- News (3,621)
- Research (13,966)
- Events (125)
- Multimedia (252)
- Faculty Publications (11,608)
- April 1981 (Revised October 1982)
- Supplement
Note on Marketing Arithmetic and Related Marketing Terms, Answers to Exercises
Supplements the note. View Details
Keywords: Marketing
Shapiro, Benson P. "Note on Marketing Arithmetic and Related Marketing Terms, Answers to Exercises." Harvard Business School Supplement 581-143, April 1981. (Revised October 1982.)
- April 2004 (Revised May 2006)
- Background Note
Achieving Profitable Growth and Market Value
By: James L. Heskett and Richard G. Hamermesh
Provides an overview of how a new venture needs to change as it passes from the initial start-up to the growth phase. Explores how a venture's leadership, strategy, and execution need to evolve to deal with rapid growth. View Details
Heskett, James L., and Richard G. Hamermesh. "Achieving Profitable Growth and Market Value." Harvard Business School Background Note 804-157, April 2004. (Revised May 2006.)
- July 1984 (Revised June 1985)
- Background Note
Legal and Ethical Aspects of Marketing
Shapiro, Benson P. "Legal and Ethical Aspects of Marketing." Harvard Business School Background Note 585-007, July 1984. (Revised June 1985.)
- 22 Jun 2011
- Other Presentation
Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); ―What is Strategy? (Harvard Business Review, Nov/Dec 1996); and On Competition... View Details
Porter, Michael E. "Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society." Unilever CEO Forum, June 22, 2011.
- 12 Jul 2011
- Other Presentation
Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society
This presentation draws on ideas from Professor Porter's books and articles, in particular, Competitive Strategy (The Free Press, 1980); Competitive Advantage (The Free Press, 1985); "What is Strategy?" (Harvard Business Review, Nov/Dec 1996); and On... View Details
Porter, Michael E. "Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society." Mitsui HBS Global Management Program, Boston, MA, July 12, 2011.
- 2023
- Working Paper
The Value of Professional Ties in B2B Markets
By: Navid Mojir and Sriya Anbil
We study how a particular form of social ties (i.e., professional ties proxied by past employment) affects price and profitability in business-to-business (B2B) markets. While most of the work on social ties focuses on information diffusion in business-to-consumer... View Details
Keywords: Professional Ties; Social Ties; Business-to-business Marketing; B2B Marketing; Repo; Individual Connections; B2B Pricing; Pricing; Decision-making In Financial Markets; Marketing; Relationships; Price; Financial Markets; Decision Making
Mojir, Navid, and Sriya Anbil. "The Value of Professional Ties in B2B Markets." Harvard Business School Working Paper, No. 22-037, November 2021. (Revised September 2023.)
- May 13, 2021
- Article
How to Lead in the Stakeholder Era
By: Hubert Joly
The world is clearly facing multifaceted crises: a health crisis, an economic crisis, a societal crisis, a racial crisis, an environmental crisis, and rising geopolitical tensions. In the face of these challenges, there is a growing realization that business and... View Details
Keywords: Business And Society; Stakeholder Capitalism; Leadership; Business and Stakeholder Relations
Joly, Hubert. "How to Lead in the Stakeholder Era." Harvard Business Review (website) (May 13, 2021).
- March 2008
- Course Overview Note
Dynamic Markets
By: Joshua D. Coval and Erik Stafford
The Dynamic Markets course at Harvard Business School is organized around the hands-on application of financial decision making in a wide variety of capital market settings. The course relies heavily on in-class simulations of a range of market settings where students... View Details
- 20 Jan 2021
- News
Unconscious Bias in Retail and Marketing
- August 2018 (Revised September 2019)
- Case
Magnus Resch: Transforming the Art Market Through Transparency
By: Henry McGee and Sarah Mehta
Economist and entrepreneur Magnus Resch was on a mission to make the art market more transparent. To that end, in 2014, he began building the Magnus app, which catalogued the price and transaction history of millions of works of art. Users could download the app, take... View Details
Keywords: Art Market; Transparency; Art Pricing; Business Startups; Decision Making; Innovation Strategy; Culture; Business Strategy; Mobile Technology; Fine Arts Industry; Information Technology Industry
McGee, Henry, and Sarah Mehta. "Magnus Resch: Transforming the Art Market Through Transparency." Harvard Business School Case 319-002, August 2018. (Revised September 2019.)
- August 2001
- Teaching Note
CMGI: Organizational and Market Innovation TN
By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Teaching Note for (9-200-064). View Details
Keywords: Web Services Industry
- Article
Fly-by-Night Firms and the Market for Product Reviews
By: Gerald R. Faulhaber and Dennis A. Yao
This paper presents a model that permits third-party information provision in a market characterized by information asymmetries and reputation formation. The model is used to examine how the market for information provision affects prices and supply in the primary... View Details
Keywords: Markets; Reputation; SWOT Analysis; Mathematical Methods; Price Bubble; Inflation and Deflation; Duopoly and Oligopoly; Cost; Information; Quality; Price; Competitive Advantage; Information Industry
Faulhaber, Gerald R., and Dennis A. Yao. "Fly-by-Night Firms and the Market for Product Reviews." Journal of Industrial Economics 38, no. 1 (September 1989): 65–77. (Harvard users click here for full text.)
- July–August 2020
- Article
Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market
By: Lingling Zhang and Doug J. Chung
The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique... View Details
Keywords: Business-to-business Marketing; Platform Competition; Two-Sided Markets; Price Bargaining; Daily Deals; Structural Model; Digital Platforms; Competition; Price; Negotiation
Zhang, Lingling, and Doug J. Chung. "Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market." Marketing Science 39, no. 4 (July–August 2020): 687–706.
- 30 May 2017
- Working Paper Summaries
Lessons Unlearned? Corporate Debt in Emerging Markets
- November 2018
- Supplement
Corruption and Business in Emerging Markets
By: Geoffrey Jones
Jones, Geoffrey. "Corruption and Business in Emerging Markets." Harvard Business School Multimedia/Video Supplement 319-702, November 2018. (Click here for Educator’s access at HBP.)
- February 1999 (Revised June 2000)
- Background Note
Integrated Marketing Communications
By: Robert J. Dolan
Describes the major communication vehicles and the process via which they can be brought together in an integrated marketing communications plan. View Details
Keywords: Marketing Communications
Dolan, Robert J. "Integrated Marketing Communications." Harvard Business School Background Note 599-087, February 1999. (Revised June 2000.)
- 1985
- Book
Marketing Management: Strategy, Planning and Implementation
Shapiro, B. P., R. J. Dolan, and J. A. Quelch. Marketing Management: Strategy, Planning and Implementation. Homewood, IL: Richard D. Irwin, 1985.
- July 2000
- Article
Information, Non-Excludability, and Financial Market Structure
By: B. Anand and A. Galetovic
Anand, B., and A. Galetovic. "Information, Non-Excludability, and Financial Market Structure." Journal of Business 73, no. 3 (July 2000): 357–402.
- 1991
- Book
Organizing and Implementing the Marketing Effort
Keywords: Marketing
Cespedes, Frank V. Organizing and Implementing the Marketing Effort. Reading, MA: Addison-Wesley Publishing Company, 1991.