Publications

Publications

Filter Results: (538) Arrow Down

Show Results For

← Page 20 of 538 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • 05 Jul 2011
  • First Look

First Look: July 5

  Working PapersTo Groupon or Not to Groupon: The Profitability of Deep Discounts Authors:Benjamin Edelman, Sonia Jaffe, and Scott Duke Kominers Abstract We examine the profitability and implications of online discount vouchers, a new View Details
Keywords: Sean Silverthorne
  • 28 Feb 2017
  • First Look

First Look at New Research, February 28

use the service but are now discussing whether they should segment the market and focus on a particular type of client. They also wonder whether Augmedix’s current pricing appropriately reflects the value... View Details
Keywords: Sean Silverthorne
  • 23 Jun 2008
  • Research & Ideas

Innovative Ways to Encourage Personal Savings

such a product exactly as it exists in other countries, you would likely be in violation of both state lottery laws and federal banking regulations. Fortunately, one can test the structure under sweepstakes laws. Preliminary results for the View Details
Keywords: by Martha Lagace; Financial Services
  • 10 Jan 2012
  • First Look

First Look: January 10

inspired by the mission of the A.R.T.-to expand the boundaries of theater-hastened a shift in the A.R.T. business model. Her new plans included operating two unique segmented venues, creating and presenting varied content that aimed to be... View Details
Keywords: Sean Silverthorne
  • 21 Oct 2014
  • First Look

First Look: October 21

would allow RTR to aggressively expand its inventory and customer acquisition efforts in order to serve a broader range of customer segments with a wider selection of products (e.g., accessories, maternity wear). Purchase this case:... View Details
Keywords: Sean Silverthorne
  • 19 Aug 2021
  • Op-Ed

Don't Ignore Your Employees' Misery—TAKE Control

point for organizations figuring out their “new normal” in the two-sided market of employee and employer relations. It’s no secret that pandemic stress has inspired many people to prioritize work-life flexibility and wellness. Employees... View Details
Keywords: by Hise O. Gibson and MaShon Wilson
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

promising source of potential savings for other segments of the commercial insurance market. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53250 September 14, 2017 Personality and Social Psychology Bulletin From... View Details
Keywords: Sean Silverthorne
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

forthcoming Financial Analysts Journal Optimal Tilts: Combining Persistent Characteristic Portfolios By: Baker, Malcolm, Ryan Taliaferro, and Terry Burnham Abstract—We examine the optimal weighting of four tilts in U.S. equity markets... View Details
Keywords: Sean Silverthorne
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

create value for the firm through their social interactions, such as the duration of social influence, reduction in acquisition costs, segmentation implications, relevance for influencer marketing programs,... View Details
Keywords: Sean Silverthorne
  • April 1990
  • Supplement

Philip Morris Companies' ""Bill of Rights"" Sponsorship Program, Responses

By: Stephen A. Greyser and Norman Klein
Describes the reactions of public interest groups, members of the House of Representatives, and others. Further documents reactions to the choice of Philip Morris (PM) as a sponsor. Invites students to weigh the corporate pluses and minuses for PM, given these... View Details
Keywords: Marketing Channels; Behavior; Public Opinion; Segmentation
Related
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=53857 First Quarter 2018 Dialogue Beyond Engagement By: Hallowell, Roger, Hervé Coyco, and Randall White Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53796 forthcoming... View Details
  • 10 Jul 2018
  • First Look

New Research and Ideas, July 10, 2018

forthcoming Journal of Financial Economics The Relevance of Broker Networks for Information Diffusion in the Stock Market By: Di Maggio, Marco, Francesco Franzoni, Amir Kermani, and Carlo Sommavilla Abstract—This paper shows that the... View Details
Keywords: Dina Gerdeman
  • December 2005 (Revised August 2006)
  • Case

Bloemenveiling Aalsmeer

By: Felix Oberholzer-Gee, Vincent Marie Dessain, Daniela Beyersdorfer and Anders Sjoman
The Dutch "Verenigde Bloemenveiling Aalsmeer Cooperative" (VBA) was on of the world's largest flower exchanges. Around 6,300 flower growers, one half of them located in the Netherlands, used the auction to sell cut flowers and plants to more than 1,000 wholesalers. In... View Details
Keywords: Auctions; Bids and Bidding; Trade; Market Entry and Exit; Financial Markets; Segmentation; Agriculture and Agribusiness Industry; Netherlands
Related
  • Article

Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach

By: Randolph E. Bucklin and Sunil Gupta
Keywords: Brands and Branding; Decision Choices and Conditions; Sales; Segmentation
Related
  • 15 Apr 2002
  • Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

comparisons based on independent performance evaluations. (Although for online purchases, as for catalog purchases, brand names help consumers infer certain aspects of quality or fit, especially for consumers making repeat purchases.) These obstacles likely will act... View Details
Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
  • September 2001 (Revised April 2002)
  • Case

Documentum, Inc

By: Rajiv Lal and Sean Lanagan
Describes Jeff Miller's attempt to implement Geoffrey Moore's crossing the chasm ideas at enterprise software vendor, Documentum. View Details
Keywords: Marketing Strategy; Segmentation; Software
Related
  • 17 Mar 2021
  • Research & Ideas

Beyond Pajamas: Sizing Up the Pandemic Shopper

existing consumers, and their market conditions, were as similar as possible, we compared repurchase rates between consumers who started buying online right before the pandemic (between January 1 and March 14) and those who started buying... View Details
Keywords: by Ayelet Israeli, Eva Ascarza, and Laura Castrillo; Retail
  • February 2022
  • Teaching Note

Borusan CAT: Monetizing Prediction in the Age of AI

By: Navid Mojir
Teaching Note for HBS Case No. 521-053. View Details
Keywords: Monetization Strategy; Artificial Intelligence; Forecasting and Prediction; Applications and Software; Technological Innovation; Marketing; Segmentation; AI and Machine Learning; Construction Industry; Turkey
Related
  • 2005
  • Class Lecture

Managing Markets, Segments, and Customers

By: Das Narayandas
Keywords: Markets; Segmentation; Customers
Related
  • 14 Jul 2003
  • Research & Ideas

Keeping Your Balance With Customers

accomplished. It is not possible to be all things to all people, so market segmentation is the way to avoid this temptation.—Robert S. Kaplan and David P. Norton The Customer Management theme is made up of... View Details
Keywords: by Robert S. Kaplan & David P. Norton

Are you looking for?

→Search All HBS Web