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  • June 2001 (Revised July 2001)
  • Case

Boston Lyric Opera

By: Robert S. Kaplan and Dennis Campbell
The Boston Lyric Opera was the fastest growing opera company in North America during the 1990s. Having successfully completed a move to a larger facility in 1999, the board and general director recognize the need to develop a formal strategic planning and governance... View Details
Keywords: Balanced Scorecard; Strategic Planning; Arts; Growth and Development Strategy; Governing and Advisory Boards; Fine Arts Industry; Massachusetts
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  • June/July 1997
  • Article

Why Does Business Need a Balanced Scorecard? Part II

By: Robert S. Kaplan and David Norton
Keywords: Balanced Scorecard
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  • June 2005 (Revised March 2006)
  • Case

Domestic Auto Parts

By: Robert S. Kaplan
Describes a meeting of an executive team to discuss strategy for a company turnaround. The exercise is to construct a strategy map and Balanced Scorecard to capture the new strategy. View Details
Keywords: Balanced Scorecard; Strategy; Business Strategy
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  • February 2010
  • Article

The Balanced Scorecard

By: Robert S. Kaplan and Dylan N. Miyake
Keywords: Balanced Scorecard
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  • December 2001 (Revised May 2003)
  • Background Note

Queueing Theory

By: V.G. Narayanan and George Batta
Explains the assumptions behind and the insights from a simple queueing model. View Details
Keywords: Mathematical Methods; Theory; Management Analysis, Tools, and Techniques; Motivation and Incentives; Service Delivery
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  • January 2008
  • Background Note

Measuring Investment Performance

By: Andre F. Perold and Kenneth A. Froot
Examines various approaches to measuring investment performance. The approaches include the use of risk exposure and the Sharpe and Information Ratios. Applies the approaches to a variety of mutual funds to demonstrate the effect of using different metrics to measure... View Details
Keywords: Financial Management; Investment; Management Analysis, Tools, and Techniques; Measurement and Metrics; Performance; Risk and Uncertainty
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  • Article

Why Does Business Need a Balanced Scorecard? Part II

By: Robert S. Kaplan and David Norton
Keywords: Balanced Scorecard
Related
  • February/March 1997
  • Article

Why Does Business Need a Balanced Scorecard? Part I

By: Robert S. Kaplan and David Norton
Keywords: Balanced Scorecard
Related
  • June 1997
  • Case

Massachusetts General Hospital: CABG Surgery (B)

By: Steven C. Wheelwright and Mikelle Eastley
Once the CABG care path is implemented and other care paths begun, hospital staff and administration examine the resulting data. Further methods of improving care and reducing cost are presented for analysis. View Details
Keywords: Cost Management; Policy; Retention; Management Analysis, Tools, and Techniques; Operations; Performance Improvement; Health Industry
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  • February 2010
  • Supplement

Marketing Analysis Toolkit: Breakeven Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery
This Excel worksheet contains sample problems, prebuilt Excel models to run breakeven analyses, and charts and graphs which help visualize the results. It is designed to accompany "Marketing Analysis Toolkit: Breakeven Analysis." View Details
Keywords: Mathematical Methods; Marketing; Decisions; Planning; Marketing Strategy; Management Analysis, Tools, and Techniques
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  • June 1996
  • Case

Siemens Corporation (B): Corporate Advertising for 1996

By: Stephen A. Greyser and Norman Klein
Describes the television advertising and presents examples of the comparable print ads, then documents new measurement tools and presents the results of key surveys that address audience awareness. Also includes other relevant activities to support Siemens USA's... View Details
Keywords: Advertising Campaigns; Learning; Balanced Scorecard; Operations; Outcome or Result; Advertising Industry
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  • August 2003 (Revised October 2003)
  • Case

Harvard Business School Social Enterprise Initiative at the Ten-Year Mark, The

By: James E. Austin, Stacey M. Childress and Cate Reavis
In mid-2003, as the 10-year anniversary of Harvard Business School's Social Enterprise Initiative approached, the group's faculty and staff decided to analyze its past performance and to formulate its future strategy. View Details
Keywords: Decisions; Management Analysis, Tools, and Techniques; Performance Evaluation; Strategic Planning; Social Enterprise
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  • fall 1996
  • Article

Linking the Balanced Scorecard to Strategy

By: Robert S. Kaplan and David Norton
Keywords: Balanced Scorecard; Strategy
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  • February 1999 (Revised June 1999)
  • Case

Bloomberg L.P.

By: Clayton M. Christensen, Richard G. Hamermesh and Jeremy Dann
Michael Bloomberg founded his company to provide customers quick access to financial market data and analytical tools for understanding that data. As Bloomberg L.P. grew quickly,entered the ranks of "large, established companies," it grappled with a whole new range of... View Details
Keywords: Human Resources; Management Analysis, Tools, and Techniques; Organizational Culture; Organizational Structure; Problems and Challenges
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  • 2020
  • Working Paper

Updating the Balanced Scorecard for Triple Bottom Line Strategies

By: Robert S. Kaplan and David McMillan
Many companies are now attempting to achieve triple bottom line performance on financial, environmental, and societal metrics. Successful strategies for such performance, however, generally require new relationships among multiple players in multiple sectors across a... View Details
Keywords: Balanced Scorecard; Adaptation; Environmental Sustainability; Social Issues; Performance; Strategy
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  • December 1971 (Revised November 1975)
  • Background Note

Note on Decision Analysis

By: Paul W. Marshall
Keywords: Decision Making; Management Analysis, Tools, and Techniques
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  • 13 Nov 2019
  • Research & Ideas

Don't Turn Your Marketing Function Over to AI Just Yet

machine learning tools, says Amano, and employ people who can communicate effectively about data-based approaches. Ultimately, managers who have the foresight to collaborate... View Details
Keywords: by Kristen Senz
  • 10 Mar 2015
  • First Look

First Look: March 10

  Publications February 2015 Academy of Management Review Reflections on the 2013 Decade Award: "Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited" Ten Years... View Details
Keywords: Carmen Nobel
  • December 2000 (Revised February 2007)
  • Case

Achieving Customer Satisfaction at Pizza Hut (A)

By: V.G. Narayanan and Preeti Choudhary
Describes how Pizza Hut measures and monitors customer satisfaction, customer complaints, and the quality of its retail locations. View Details
Keywords: Customer Satisfaction; Management Analysis, Tools, and Techniques; Management Systems; Risk Management; Franchise Ownership; Performance Evaluation; Problems and Challenges; Quality; Food and Beverage Industry; Food and Beverage Industry
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  • February 1999 (Revised March 2000)
  • Background Note

Changing Physician Behavior

By: Richard M.J. Bohmer
A review of strategies to change physician behavior including feedback, profiling, consensus-based guidelines, care paths, and computer systems. Discusses the strengths and weaknesses of each observation. View Details
Keywords: Health Care and Treatment; SWOT Analysis; Behavior; Strategy; Health Industry
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