Luxury - Publications - Faculty & Research

22 Feb 2011
Research & Ideas

Most Popular Articles, Papers of the Decade

notions of strategy, business model, and tactics. The Devil Wears Prada? Effects of Exposure to Luxury Goods on Cognition and Decision Making Published: November 25, 2009 Gandhi once wrote that "a certain degree of physical harmony... View Details

Keywords: by Sean Silverthorne

01 Oct 1997
News

After 27 Years at HBS, Shapiro Shifts Professional Focus

with this last topic, the issues have become so complex that no one in academia has been able to keep up with them," he comments. "It will be a luxury to spend more time studying this area." Shapiro will continue to teach in HBS executive... View Details

01 Dec 2013
News

Plugged In

When the 2014 Cadillac ELR—the carmaker's new electric luxury vehicle—rolled onstage at the Detroit auto show earlier this year, Juan Camargo (MBA 2012) sat in the fourth row, beaming. And it wasn't just because, as assistant marketing... View Details

Keywords: Transportation Equipment Manufacturing; Manufacturing

Profile

Kathleen Hebert

Driving ahead In her second year at HBS, Kathleen would like to "work independently with a professor to think through my family's business model. Can we effectively roll out a nationwide network of luxury car dealerships? What... View Details

26 Jul 2011
News

An Entrepreneur of the Arts

moved to the United States in 1993 and settled in Chicago. An early blooming entrepreneur, Efimova founded Russian Pointe, her first company, in 1998 while she was a junior in college. Russian Pointe, a brand of luxury ballet shoes, is a... View Details

Keywords: ballet; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management of Companies and Enterprises; Management

2019
Working Paper

Golden Opportunity? Voluntary Sustainability Standards for Artisanal and Small-scale Gold Mining and the United Nations Sustainable Development Goals

By: Kristin Sippl

While much is known about voluntary sustainability standards' contributions to certain issues in certain sectors, less is known about their contributions to the realization of the United Nations Sustainable Development Goals (SDGs). This paper helps balance the... View Details

Keywords: Sustainability Standards; Gold; Certification; Eco-labeling; International Law; Extractive Industries; Fair Trade; United Nations; Sustainable Development; Environmental Sustainability; Standards; Adoption; Governance; Global Range; Luxury; Mining Industry

Citation

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01 Jun 2014
News

@Soldiers Field

Famed designer Donna Karan's keynote closed the Retail & Luxury Goods Club's annual conference, but some of the 400 attendees wanted more: Karan reportedly stuck around to chat with students for more than an hour and a half. Former US... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

29 Oct 2000
Research & Ideas

Building a Powerful Prestige Brand

Estée Lauder in 1930. Photograph courtesy of Estée Lauder Companies. The daughter of immigrant merchants in Queens, New York, Estée Lauder, born Josephine Esther Mentzer, began selling skin cream to women in New York City beauty parlors in the late 1920s. In 1946, she... View Details

Keywords: by Nancy F. Koehn; Beauty & Cosmetics; Consumer Products; Retail

14 Aug 2018
First Look

First Look at New Research and Ideas, August 14, 2018

https://www.hbs.edu/faculty/Pages/item.aspx?num=54794 Harvard Business School Case 518-047 Armarium: Luxury Fashion Brands for Rent Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted,... View Details

Keywords: by Sean Silverthorne

25 Apr 2014
News

Serving as a cultural ambassador

a seafood-processing firm that rebuilt after the disaster and a collaborative of fishermen's wives who transformed their net-mending skills to launch a luxury apparel business—also provided insights into entrepreneurial innovation and... View Details

24 Apr 2014
News

Reinventing perceptions of Africa through wine

their country. After visiting a wine festival in Soweto, South Africa, in 2005, Cuffe and her husband, Khary Cuffe (MBA 2007), realized that by establishing Heritage Link Brands and distributing these quality wines, they could show that View Details

December 2006
Case

Vipp A/S

By: Robert D. Austin and Daniela Beyersdorfer

Rapidly growing Vipp sells highly differentiated (and expensive) "designer" versions of a product that most buyers think about in purely functional terms: Trash bins. Examines how the company successfully produces and positions a trash bin so that it is regarded as an... View Details

Keywords: Supply Chain Management; Creativity; Product Design; Luxury; Brands and Branding

Citation

Educators

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19 Mar 2018
Sharpening Your Skills

8 Ways To Be An Environmentally Conscious Manager

your values Stella McCartney Combines High Fashion with Environmental Values Fashion designer Stella McCartney shows that luxury and sustainability need not be mutually exclusive in a case study by Anat Keinan. Demonstrate bottom-line... View Details

Keywords: by Sean Silverthorne; Energy

Portrait Project

Sharon Liszanckie

Twist what HBS taught about aspirational marketing, NOT to sell luxury goods, but to illustrate "goods" aren't important, what you do for others is. Demonstrate that increasing shareholder return is not wholly synonymous with... View Details

18 May 2017
Blog Post

Why We Recruit: Hilton

OrganizationStephanie Atiase, Senior Director of Corporate Strategy, Hilton Describe your organization in three to five sentences.Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service... View Details

Keywords: Hospitality

01 Feb 1997
News

OPM Reunion Snapshots

Erik Sorensen (22nd OPM) Currently the managing director of Club Sultan in Marbella, Spain, an exclusive European holiday ownership club, Erik Sorensen specializes in marketing luxurious vacation opportunities. "My business is about... View Details

21 May 2018
HBS Case

How Would You Price One of the World's Great Watches?

millimeters, so I don’t know how they noticed this. However, this says a lot about who they are. They go into tiny details and make sure that everything is perfect.” Perfection and precision are at the heart of A. Lange & Söhne, which produces View Details

Keywords: by Roberta Holland; Fashion

April 2011 (Revised January 2015)
Case

The Eleganzia Group

By: Elie Ofek, Elena Corsi, Bharat Sajnani, Sorina Casian-Botez and Francesco Tronci

Eleganzia Group management faces tough decisions heading into the summer of 2010. With tourism on the decline due to the global economic recession, General Manager Giannuzzi must decide how to set prices at the Forte Village Resort, the Group's most well-known... View Details

Keywords: Pricing; Pricing Strategy; Customer Management; Branding; Customer Relationship Management; Price; Luxury; Business Strategy; Brands and Branding; Accommodations Industry; Travel Industry; Italy

Citation

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Profile

Nathalie du Preez

Paris. In a welcome addition to her financial background, she will be involved in strategic management and marketing, conducting competitive analyses of 18 luxury brands, including Mont Blanc, Cartier, and Van Cleef & Arpels. Founded... View Details