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  • All HBS Web  (3,586)
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  • July 2017
  • Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes
The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details
Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States
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Cespedes, Frank V. "Magpie: Developing and Using Buyer Personas." Harvard Business School Case 818-013, July 2017.
  • October 1992 (Revised September 1996)
  • Case

McDonald's Corporation

By: David M. Upton and Joshua D. Margolis
McDonald's has over many years built an operating strategy based on consistency and quality through a limited product range. Competitive forces have drawn the company into a much wider variety of foods and services in order to maintain growth. Now, new competitors... View Details
Keywords: Corporate Strategy; Diversification; Problems and Challenges; Environmental Sustainability; Quality; Competitive Strategy; Growth and Development Strategy; Operations; Integration; Food and Beverage Industry; United States
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Upton, David M., and Joshua D. Margolis. "McDonald's Corporation." Harvard Business School Case 693-028, October 1992. (Revised September 1996.)
  • April 2011 (Revised December 2013)
  • Case

Boardroom Change in Norway

By: Jay W. Lorsch and Melissa Barton
In 2003, the Norwegian Parliament amended the Public Limited Companies Act in order to achieve greater representation of women on corporate boards. According to the amendment, all state-owned companies and public limited companies were required to have at least 40%... View Details
Keywords: Laws and Statutes; Gender; Corporate Governance; Norway
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Lorsch, Jay W., and Melissa Barton. "Boardroom Change in Norway." Harvard Business School Case 411-089, April 2011. (Revised December 2013.)
  • August 2022 (Revised October 2023)
  • Case

Bajaj Finance: Building an Omnipresent Financial Services Firm

By: Das Narayandas and Rachna Tahilyani
Bajaj Finance, India’s largest consumer finance firm with $20.9 billion of assets across 50.5 million customers, is on a journey to transform itself from a traditional firm that sells loans and other financial products through brick-and-mortar outlets to an omnipresent... View Details
Keywords: Financial Institutions; Transformation; Financial Instruments; Customer Satisfaction; Internet and the Web; Customer Focus and Relationships; India
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Narayandas, Das, and Rachna Tahilyani. "Bajaj Finance: Building an Omnipresent Financial Services Firm." Harvard Business School Case 523-040, August 2022. (Revised October 2023.)
  • September 2017 (Revised July 2023)
  • Case

Adaptive Platform Trials: The Clinical Trial of the Future?

By: Ariel D. Stern and Sarah Mehta
In July 2017, Dr. Brian M. Alexander, president and CEO of the AGILE Research Foundation, was preparing to launch a new type of clinical trial—an adaptive platform trial—to study potential therapies for glioblastoma (GBM), an aggressive form of brain cancer.... View Details
Keywords: Clinical Trials; Cancer; Adaptive Platform Trials; Platform Trials; Adaptive Trials; Glioblastoma; Health; Health Care and Treatment; Health Testing and Trials; Business Strategy; Innovation Strategy; Health Industry; United States
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Stern, Ariel D., and Sarah Mehta. "Adaptive Platform Trials: The Clinical Trial of the Future?" Harvard Business School Case 618-025, September 2017. (Revised July 2023.)
  • November 2002 (Revised November 2006)
  • Case

Tax-Motivated Film Financing at Rexford Studios

By: Mihir A. Desai, Gabriel J. Loeb and Mark Veblen
The head of production for Rexford Studios must analyze the terms and value consequences of an international financing involving a German film fund. The financing involves a sale-leaseback structure where international tax rules give rise to a sizable economic pie that... View Details
Keywords: International Finance; Financing and Loans; Taxation; Cash Flow; Financial Strategy; Financial Management; Competition; Film Entertainment; Entertainment and Recreation Industry; Financial Services Industry; Germany
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Desai, Mihir A., Gabriel J. Loeb, and Mark Veblen. "Tax-Motivated Film Financing at Rexford Studios." Harvard Business School Case 203-005, November 2002. (Revised November 2006.)
  • February 2013 (Revised February 2013)
  • Case

King Abdullah Economic City in 2009: Population Drivers and Cash Flow

By: John D. Macomber
CEO of high profile new economic city in Saudi Arabia must decide how to allocate limited investment funds across projects under duress. Issues include understanding core economic drivers, planning infrastructure investment and return, attracting multinationals, energy... View Details
Keywords: Urban Development; Infrastructure; Real Estate Industry; Saudi Arabia
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Macomber, John D. "King Abdullah Economic City in 2009: Population Drivers and Cash Flow." Harvard Business School Case 213-095, February 2013. (Revised February 2013.)
  • December 2022 (Revised January 2023)
  • Case

Cann: High Hopes for Cannabis Infused Beverages

By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Food and Beverage Industry; United States; Canada; North America
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Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
  • January 2014 (Revised November 2015)
  • Background Note

Rational Choice and Managerial Decision-Making

By: Willy Shih
This note discusses Herbert Simon's notion of bounded rationality: how managers may sometimes make suboptimal choices because of their limited ability to access or process information. View Details
Keywords: Rational Choice; Bounded Rationality; Satisficing; Herbert Simon; Agenda-setting; Choice; Alternatives; Decision Making; Decision Choices and Conditions; Decisions; Judgments
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Shih, Willy. "Rational Choice and Managerial Decision-Making." Harvard Business School Background Note 614-048, January 2014. (Revised November 2015.)
  • June 1992
  • Case

Arundel Partners: The Sequel Project

By: Timothy A. Luehrman and William A. Teichner
A group of investors is considering buying the sequel rights for a portfolio of feature films. They need to determine how much to offer to pay and how to structure a contract with one or more major U.S. film studios. The case contains cash flow estimates for all major... View Details
Keywords: Rights; Debt Securities; Contracts; Cash Flow; Valuation; Capital Budgeting; Entertainment and Recreation Industry; Motion Pictures and Video Industry; United States
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Luehrman, Timothy A., and William A. Teichner. "Arundel Partners: The Sequel Project." Harvard Business School Case 292-140, June 1992.
  • March 2016 (Revised August 2018)
  • Case

JPMorgan Chase after the Financial Crisis: What Is the Optimal Scope of the Largest Bank in the U.S.?

By: David Collis and Ashley Hartman
When Jamie Dimon took over as CEO of JPMorgan Chase & Co. (JPMorgan Chase) in 2005, he reaffirmed the commitment to pursue a "universal bank" strategy—providing a full range of products and services to both retail and wholesale clients. Yet the merits of the universal... View Details
Keywords: Scope; Regulatory Reforms; Universal Banking; Synergy; Optimization; Simplification; Finance; Strategy; Business Strategy; Financial Crisis; Consolidation; Corporate Strategy; Diversification; Governing Rules, Regulations, and Reforms; Banking Industry; Financial Services Industry
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Collis, David, and Ashley Hartman. "JPMorgan Chase after the Financial Crisis: What Is the Optimal Scope of the Largest Bank in the U.S.?" Harvard Business School Case 716-448, March 2016. (Revised August 2018.)
  • 06 Apr 2021
  • Working Paper Summaries

Currency Hedging in Emerging Markets: Managing Cash Flow Exposure

Keywords: by Laura Alfaro, Mauricio Calani, and Liliana Varela; Financial Services
  • October 2019 (Revised January 2020)
  • Case

NewView Capital and Venture Capital Secondaries

By: Shai Bernstein, Ramana Nanda and Allison Ciechanover
While still a general partner at Silicon Valley–based New Enterprise Associates (NEA), Ravi Viswanathan considered the challenges presented by evolving market dynamics in the venture capital space. Startups were staying private longer, which led to limited partners... View Details
Keywords: Venture Capital; Capital Markets; Private Equity; Strategy
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Bernstein, Shai, Ramana Nanda, and Allison Ciechanover. "NewView Capital and Venture Capital Secondaries." Harvard Business School Case 820-038, October 2019. (Revised January 2020.)
  • October 1999
  • Case

Intel Labs (A): Photolithography Strategy in Crisis

Intel has evolved a new approach to managing its industrial research, the distributed labs model. The benefits and limits of this model are explored. View Details
Keywords: Operations; Research and Development
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Chesbrough, Henry W. "Intel Labs (A): Photolithography Strategy in Crisis." Harvard Business School Case 600-032, October 1999.
  • January 2019
  • Case

King Abdullah Economic City: Population Drivers and Cash Flow

By: John D. Macomber
CEO of high profile new economic city in Saudi Arabia must decide how to allocate limited investment funds across projects under duress. Issues include understanding core economic drivers; planning infrastructure investment and return; attracting multinationals; and... View Details
Keywords: Urban Development; Infrastructure; Project Finance; Resource Allocation; Decision Making; City; Real Estate Industry; Saudi Arabia
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Macomber, John D. "King Abdullah Economic City: Population Drivers and Cash Flow." Harvard Business School Case 219-079, January 2019.
  • June 2008
  • Case

Treadway Tire Company: Job Dissatisfaction and High Turnover at the Lima Plant

By: C. Wickham Skinner and Heather Beckham
Treadway Tire's plant in Lima, Ohio must confront strong job dissatisfaction and high turnover among its line foremen. The foremen are caught in the middle of an adversarial relationship between the union and management, and they must cope with the needs and interests... View Details
Keywords: Superior & Subordinate; Labor Relations; Work Force Management; Human Resource Management; Hiring; Job Satisfaction; Management; Leadership; Retention; Rank and Position; Organizational Culture; Change Management; Selection and Staffing; Satisfaction; Personal Development and Career; Labor and Management Relations; Manufacturing Industry; Auto Industry; Ohio
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Skinner, C. Wickham, and Heather Beckham. "Treadway Tire Company: Job Dissatisfaction and High Turnover at the Lima Plant." Harvard Business School Brief Case 082-189, June 2008.
  • 05 Oct 2015
  • Working Paper Summaries

Online Network Revenue Management Using Thompson Sampling

Keywords: by Kris Johnson Ferreira, David Simchi-Levi & He Wang; Retail
  • Research Summary

The Role of Financial and Information Intermediaries in the Capital Markets

Hutton's research investigates the role of financial analysts and short sellers in the pricing of equity securities. Recently, Hutton examines (with Patricia Dechow and Richard Sloan) the role of sell-side analysts' earnings forecasts in the pricing of common equity... View Details
  • November, 2021
  • Article

Self Control and Smartphone Use: An Experimental Study of Soft Commitment Devices

By: Ruru Hoong
Public discussion and discourse amongst researchers suggest that smartphone use is excessive from an individual welfare standpoint, but evidence for this remains limited. I implement a randomized intervention encouraging a subset of 629 participants to adopt soft... View Details
Keywords: Social Media; Commitment; Randomized Controlled Trial; Smartphones; Addiction; Technological Change: Choices And Consequences; Behavior; Mobile and Wireless Technology; Well-being
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Hoong, Ruru. "Self Control and Smartphone Use: An Experimental Study of Soft Commitment Devices." Special Issue on Nudges and Incentives. European Economic Review 140 (November, 2021).
  • May 2022
  • Case

Executive Decision-Making at Zola

By: Amy C. Edmondson and Michael Roberto
In April 2020, Rachel Jarrett, President and COO of wedding technology company Zola, called a meeting with the organization’s key decision-makers. The company had previously launched three business expansions: a vendor marketplace, a wedding apparel division, and a... View Details
Keywords: Decision Making; Voting; Decision Choices and Conditions; Management Skills; Management; Management Style; Organizations; Organizational Culture; Technology Industry; Entertainment and Recreation Industry; United States
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Edmondson, Amy C., and Michael Roberto. "Executive Decision-Making at Zola." Harvard Business School Case 622-074, May 2022.
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