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Show Results For
- All HBS Web
(10,664)
- People (64)
- News (3,245)
- Research (3,900)
- Events (24)
- Multimedia (60)
- Faculty Publications (1,363)
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- 29 Feb 2024
- HBS Case
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
its own right, amplified by the power of social media. “You can build a follower base that’s bigger than what traditional media can offer, and you can reproduce that talent on a much larger scale than before,” Elberse explains. “That... View Details
- March 2019
- Article
A Structural Analysis of the Role of Superstars in Crowdsourcing Contests
By: Shunyuan Zhang, Param Singh and Anindya Ghose
We investigate the long-term impact of competing against superstars in crowdsourcing contests. Using a unique 50-month longitudinal panel data set on 1677 software design crowdsourcing contests, we illustrate a learning effect where participants are able to improve... View Details
Keywords: Crowdsourcing Contests; Superstar Effect; Bayesian Learning; Utility; Economics Of Information System; Dynamic Structural Model; Dynamic Programming; Markov Chain; Monte Carlo; Learning; Competition; Performance Improvement
Zhang, Shunyuan, Param Singh, and Anindya Ghose. "A Structural Analysis of the Role of Superstars in Crowdsourcing Contests." Information Systems Research 30, no. 1 (March 2019): 15–33.
- 14 Jul 2014
- Research & Ideas
Pay Attention To Your ‘Extreme Consumers’
research on answering the what, where, and when questions associated with consumer behavior, and not enough on the how and the why questions," says Avery. By looking at the hows and whys of those consumers on the fringes, we can discover... View Details
Keywords: by Michael Blanding
- 27 Sep 2021
- Research & Ideas
Managers, Your Employees Don’t Want to Be Facebook ‘Friends’
Online—was coauthored by Nancy P. Rothbard, David Pottruck Professor of Management of the Wharton School of Business; Lakshmi Ramarajan, the Anna Spangler Nelson and Thomas C. Nelson Associate Professor of Business Administration at... View Details
Keywords: by Rachel Kim Raczka
- 31 Mar 2008
- HBS Case
JetBlue’s Valentine’s Day Crisis
to think there's more than just an accident happening here," Huckman remarks. "Now that you suspect this, how do you react as a manager? How do you restore confidence among your customers?" Neeleman apologized publicly to... View Details
- 15 Jun 2007
- Research & Ideas
Remembering Alfred Chandler
rigorous analysis in the study of American business history. More broadly, Al taught us the power of analytic history (if I may call it that) and showed us by example how it should be done. Part of his genius as a scholar was his ability... View Details
Keywords: by Sean Silverthorne
- Teaching Interest
Overview
Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an... View Details
Keywords: Big Data; Technology Strategy; Machine Learning; Data Science; ＂Marketing Analytics＂; Data Visualization; Analysis; Technological Innovation; Innovation and Invention; Intellectual Property; Corporate Strategy; Software; Information Technology; Entrepreneurship; Marketing; Technology Industry; Information Technology Industry; Green Technology Industry; Computer Industry; Advertising Industry
- 02 May 2011
- Research & Ideas
Casino Payoff: Hands-Off Management Works Best
Learning Effects of Monitoring by Dennis Campbell and Francisco de Asís Martinez-Jerez of HBS and Marc Epstein of Rice University, are the result of an extensive study of the culture and management style at... View Details
- 29 Jul 2002
- Research & Ideas
Time Pressure and Creativity: Why Time is Not on Your Side
need to keep creative thinking in their organizations even as time pressures increase. Silverthorne: What was the genesis of the project? What fascinated you about the question of time pressure and creativity? Amabile: Over the course of... View Details
- August 2018 (Revised October 2020)
- Case
Tailor Brands: Artificial Intelligence-Driven Branding
By: Jill Avery
Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize branding by allowing small businesses to create their brand identities by automatically generating logos in just minutes at minimal cost with no branding or design skills... View Details
Keywords: Startup; Services; Artificial Intelligence; Machine Learning; Digital Marketing; Brand Management; Big Data; Internet Marketing; Analytics; Marketing; Marketing Strategy; Brands and Branding; Information Technology; Entrepreneurship; Venture Capital; Business Model; Consumer Behavior; AI and Machine Learning; Analytics and Data Science; Advertising Industry; Service Industry; Technology Industry; United States; North America; Israel
Avery, Jill. "Tailor Brands: Artificial Intelligence-Driven Branding." Harvard Business School Case 519-017, August 2018. (Revised October 2020.)
- 19 Jan 2015
- Research & Ideas
Is Wikipedia More Biased Than Encyclopædia Britannica?
institution announced it would no longer publish a print version of its multivolume compendium of knowledge. Though the Britannica would still be available online, the writing on the virtual wall was clear: It had been supplanted by the... View Details
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
TV, but was amplified by exposure on YouTube and other social media. Click to watch. As marketers have experimented, what have they learned about what works on social? We sat down with four marketing experts... View Details
- 2015
- Conference Presentation
Managing Failure in Pioneering Industries: Virgin Galactic, Legitimacy, and the 2014 Test Flight Crash
By: Luciana Silvestri and Anil Doshi
Keywords: Failure Tolerance; Innovation; Nascent Industries; Legitimacy; Cognition; Organizational Learning; Organizations; Entrepreneurship; Emerging Markets; Performance; Learning; Failure; Cognition and Thinking; Innovation and Invention; Aerospace Industry
Silvestri, Luciana, and Anil Doshi. "Managing Failure in Pioneering Industries: Virgin Galactic, Legitimacy, and the 2014 Test Flight Crash." Paper presented at the Strategic Management Society Annual International Conference, Denver, CO, 2015.
- 26 Aug 2002
- Research & Ideas
High-Stakes Decision Making: The Lessons of Mount Everest
demonstrate that they have considered those views carefully and genuinely. Moreover, they must clearly explain the rationale for their final decision, including why they chose to accept some input and advice while rejecting other suggestions. 73 View Details
Keywords: by Michael A. Roberto
- December 2012
- Course Overview Note
Making a Success of your EC Independent Project: Good Practices for Students
By: Ian W. Mackenzie
Independent project (IP) work in the EC poses challenges over and above those encountered in the project components of RC FIELD. Based on the belief that the success of IPs can be greatly influenced by how well students select and scope their projects and then go about... View Details
- 23 Jan 2023
- Research & Ideas
After High-Profile Failures, Can Investors Still Trust Credit Ratings?
During the financial crisis of 2008, major credit rating agencies faced sharp criticism for failing to recognize and warn of the risks of emerging instruments like mortgage-backed securities. Since that time, the results of a new study suggest, the agencies appear to... View Details
Keywords: by Ben Rand
- 14 Jun 2023
- Research & Ideas
Four Steps to Building the Psychological Safety That High-Performing Teams Need
leads to better outcomes, Edmondson says, whether it’s a hospital that names and then reduces errors or a company that streamlines processes by innovating together to find better ways to manufacture vaccines. Ensure that all people feel... View Details
Keywords: by Kara Baskin
- 25 Jan 2022
- Research & Ideas
More Proof That Money Can Buy Happiness (or a Life with Less Stress)
control, allowing us to buy our way out of unforeseen bumps in the road, whether it’s a small nuisance, like dodging a rainstorm by ordering up an Uber, or a bigger worry, like handling an unexpected hospital bill, says Harvard Business... View Details
Keywords: by Michael Blanding
- 16 Jan 2006
- Research & Ideas
What Customers Want from Your Products
effort to improve sales of its milk shakes. (In this example, both the company and the product have been disguised.) Its marketers first defined the market segment by product—milk shakes—and then segmented it further View Details
- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
Although adoption of artificial intelligence (AI) and machine learning (ML) for the enterprise is still in the early days, the technology has matured enough for entrepreneurs to start gathering inspiration and evaluating opportunities for... View Details
Keywords: by Rocio Wu