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  • 09 Jan 2012
  • Research & Ideas

Location, Location, Location: The Strategy of Place

what works in one location may not work somewhere else.” "The decision to expand is sometimes driven by the wrong reasons," says Associate Professor Juan Alcácer, who teaches in the Strategy Unit at Harvard Business School.... View Details
Keywords: by Dina Gerdeman
  • 04 May 2011
  • Research & Ideas

Is Web Surfing Distracting Your Workers?

according to new research. The researchers found that the students facing temptation were more apt to make mistakes and were less productive By banning web surfing, employers are essentially asking their workers to resist temptation until... View Details
Keywords: by Michael Blanding
  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

Case Study and a Model," you tackle this widely held belief. Is it borne out by reality? What surprised you about the experience of STAR TV in Asia? Ghemawat: It is widely believed that globally standardized product varieties are... View Details
Keywords: by Martha Lagace
  • 28 Jun 2004
  • Research & Ideas

How to Avoid a Price Increase

sometimes drive consumers away (e.g., to their competitors) by offering too many alternatives. In other research, I am trying to understand how and why mail-in rebates work. The curious thing about mail-in rebates is that they often... View Details
Keywords: by Manda Salls
  • 04 Jun 2001
  • Research & Ideas

Why dot.coms Will Rise Again

United States in Internet use by mid 2004, he predicted. By 2007, the predominant language on the Internet will be Chinese, he said. As a frequent traveler to Asia in his role as director of the School's... View Details
Keywords: by Martha Lagace
  • September 2020 (Revised March 2022)
  • Case

JOANN: Joannalytics Inventory Allocation Tool

By: Kris Ferreira and Srikanth Jagabathula
Michael Joyce, Vice President of Inventory Management at JOANN, championed an effort to develop and implement an inventory allocation analytics tool that used advanced analytics to predict in-season demand of seasonal items for each of JOANN’s nearly 900 stores and... View Details
Keywords: Analytics; Machine Learning; Optimization; Inventory Management; Mathematical Methods; Decision Making; Operations; Supply Chain Management; Resource Allocation; Distribution; Technology Adoption; Applications and Software; Change Management; Fashion Industry; Consumer Products Industry; Retail Industry; United States; Ohio
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Ferreira, Kris, and Srikanth Jagabathula. "JOANN: Joannalytics Inventory Allocation Tool." Harvard Business School Case 621-055, September 2020. (Revised March 2022.)
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

Businesses that dismiss TikTok as merely a platform for teenagers looking to create and consume cat and dance videos do so at their own peril. That’s the message of a Harvard Business School case study tracing the video-sharing app’s explosive rise to the world's... View Details
Keywords: by Rachel Layne; Technology
  • 11 Sep 2006
  • Research & Ideas

Negotiating When the Rules Suddenly Change

maneuver strategy in the military. Much of the best contemporary thinking in this realm was advanced by the late Colonel John Boyd, a Pentagon maverick. His decision-making model has become influential in... View Details
Keywords: by Michael Wheeler; Sports
  • 19 Mar 2012
  • HBS Case

HBS Cases: Overcoming the Stress of ‘Englishnization’

program successful. Neeley, who has studied this unmined subject for nearly 10 years, worked closely on the case with Mikitani, described by some as Japan's Bill Gates. Mikitani expected that the initial global English-only conversion... View Details
Keywords: by Kim Girard
  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

research on answering the what, where, and when questions associated with consumer behavior, and not enough on the how and the why questions," says Avery. By looking at the hows and whys of those consumers on the fringes, we can discover... View Details
Keywords: by Michael Blanding
  • 27 Apr 2009
  • Research & Ideas

Building Businesses in Turbulent Times

Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global financial crisis provides a mandate for restructuring. But survival is not the end goal, says Harvard Business... View Details
Keywords: by Staff
  • 31 Mar 2008
  • HBS Case

JetBlue’s Valentine’s Day Crisis

to think there's more than just an accident happening here," Huckman remarks. "Now that you suspect this, how do you react as a manager? How do you restore confidence among your customers?" Neeleman apologized publicly to... View Details
Keywords: by Julia Hanna; Air Transportation
  • 02 May 2011
  • Research & Ideas

Casino Payoff: Hands-Off Management Works Best

Learning Effects of Monitoring by Dennis Campbell and Francisco de Asís Martinez-Jerez of HBS and Marc Epstein of Rice University, are the result of an extensive study of the culture and management style at... View Details
Keywords: by Dennis Fisher; Entertainment & Recreation
  • May 2022 (Revised July 2022)
  • Case

The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022

By: David B. Yoffie and Daniel Fisher
In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest... View Details
Keywords: Strategy; Artificial Intelligence; Deep Learning; Voice Assistants; Smart Home; Market Share; Globalized Markets and Industries; Competitive Strategy; Digital Platforms; AI and Machine Learning; Technology Industry; United States
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Yoffie, David B., and Daniel Fisher. "The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022." Harvard Business School Case 722-462, May 2022. (Revised July 2022.)
  • 31 May 2011
  • Research & Ideas

Japan Disaster Shakes Up Supply-Chain Strategies

The full cultural and sociological aftershocks of the earthquake in Japan—the worst disaster to hit the country since World War II—are washing like a tsunami across many industries as manufacturers and their customers scramble to replace suppliers disrupted and even... View Details
Keywords: by Dennis Fisher; Auto; Technology; Computer; Electronics
  • 08 Sep 2003
  • Research & Ideas

A Bold Proposal for Investment Reform

Finally, we recommend that the external auditor problems can only be solved through a major change in the relation between auditors and the companies they audit. This may be achieved by making the audit committee responsible for hiring... View Details
Keywords: by Ann Cullen; Financial Services
  • 18 Sep 2017
  • Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

TV, but was amplified by exposure on YouTube and other social media. Click to watch. As marketers have experimented, what have they learned about what works on social? We sat down with four marketing experts... View Details
Keywords: by Dina Gerdeman; Advertising; Technology
  • 31 Oct 2007
  • HBS Case

Climate Change Puts Heat on GMs

What is the responsibility of business regarding social issues? And how does that jibe with maximizing profits? In "UBS and Climate Change—Warming Up to Global Action?" Associate Professor Felix Oberholzer-Gee and Professor Forest Reinhardt present the... View Details
Keywords: by Julia Hanna; Energy; Utilities
  • 2021
  • Working Paper

Invisible Primes: Fintech Lending with Alternative Data

By: Marco Di Maggio, Dimuthu Ratnadiwakara and Don Carmichael
We exploit anonymized administrative data provided by a major fintech platform to investigate whether using alternative data to assess borrowers’ creditworthiness results in broader credit access. Comparing actual outcomes of the fintech platform’s model to... View Details
Keywords: Fintech Lending; Alternative Data; Machine Learning; Algorithm Bias; Finance; Information Technology; Financing and Loans; Analytics and Data Science; Credit
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Di Maggio, Marco, Dimuthu Ratnadiwakara, and Don Carmichael. "Invisible Primes: Fintech Lending with Alternative Data." Harvard Business School Working Paper, No. 22-024, October 2021.
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

What would it take to attract customers who are so loyal that they would not only buy your products, but would also lavish your distributors with flowers and purchase advertising to elevate your brand? Ask the minds behind K-pop sensation BTS. Created View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
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