Publications

26 Jun 2017
Research & Ideas

How Cellophane Changed the Way We Shop for Food

Advertisement for DuPont Cellophane from The Saturday Evening Post, 1950. E.I. du Pont de Nemours & Company Advertising Department records (Accession 1803), Manuscripts and... View Details

Keywords: by Carmen Nobel; Advertising; Advertising; Advertising

07 Jun 2011
First Look

First Look: June 7

managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it... View Details

Keywords: Sean Silverthorne

Web

Technology & Innovation - Faculty & Research

which funds are used are subject to frequent debate. This paper examines empirical data from the Danish National Advanced Technology Foundation (DNATF), an agency that funds partnerships between universities and private companies to... View Details

08 Jul 2019
Research & Ideas

Are Paywalls Saving Newspapers?

components of traditional newspaper companies—print subscription, print advertising, digital subscription, and digital advertising—finds that for companies with high circulations and large amounts of exclusive content, paywalls can... View Details

Keywords: by Kristen Senz; Journalism & News; Media & Broadcasting

Web

Finance - Faculty & Research

By July 2024, Polish Agro had grown into one of Poland’s fastest-growing agribusinesses, with 230 million in revenue, 82 employees, and operations across Northern Poland. The company supported farmers with essential agricultural inputs... View Details

January 2011 (Revised July 2012)
Case

National Public Broadcasting

By: Richard S. Ruback and Royce Yudkoff

Bob Williams, the CEO of National Public Broadcasting (NPB), was considering an unsolicited offer to purchase the company in the early spring of 2006. The company was a media underwriting representative for public television and radio stations throughout the United... View Details

Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Financial Management; Ownership; Advertising Industry; Advertising Industry

19 Dec 2023
Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

Ranjay Gulati talks to Tynan about her learning journey, and how she managed the risks of entrepreneurship while aiming to make a lasting impact. Saving BlackBerry: CEO John Chen Explains How to Make the Hard Calls John Chen was hired to save an iconic smartphone View Details

Keywords: by Danielle Kost

18 Jun 2018
Research & Ideas

Warning: Scary Warning Labels Work!

Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can... View Details

Keywords: by Dina Gerdeman; Advertising; Advertising

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

world of diet beverages. For years, Coca-Cola tried and failed to entice men to consume Diet Coke, its popular (among women) zero-calorie cola, packaged in a striking white can. But then the company introduced the zero-calorie cola Coke... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

Web

Advisory Board - Entrepreneurship

company Excara and switched to selling enterprise software for managing product content. In 2002, he started two nonprofits in response to the sexual abuse crisis in the Catholic Church. He is currently acting VP of Product Strategy for... View Details

10 Sep 2008
Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

also worries that a company is at risk if sales depend too much on one or two megabrands that could run into lawsuits from generic competitors or regulatory challenges. On the other hand, the president of Warner Bros. (think Batman) aims... View Details

Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical

16 Nov 2015
Research & Ideas

Does Competition Make Us More Creative?

process and then understand how it works is very difficult, however. Gross showed some creativity in finding an innovative way to do just that. His study looked at graphic design competitions that take place via online platforms that help View Details

Keywords: by Michael Blanding; Advertising

Web

The Art of American Advertising: 1865 - 1910

printing, companies with products to sell reached wholesalers, retailers, and home consumers through media of all shapes, sizes, colors, and imagery—from trade catalogs and trade cards to broadsides and posters to souvenir publications... View Details

02 Feb 2016
First Look

February 2, 2016

recovered after the company implemented an effective advertising strategy. Facebook worked to maintain its "hacker ethos" and remain nimble as it matured. The company... View Details

Keywords: Sean Silverthorne

November 1991
Case

Magic Johnson: Endorsements ""After""...?

By: Stephen A. Greyser

On Thursday, November 7, 1991, Los Angeles Lakers star Earvin "Magic" Johnson announced his retirement from basketball in the wake of having tested positive for HIV, the virus that causes AIDS. Magic Johnson was one of the most popular figures in sports, both... View Details

Keywords: Marketing Strategy; Value; Sports; Advertising; Alliances; Problems and Challenges; Decision Choices and Conditions; Brands and Branding; Consumer Products Industry; Sports Industry; Entertainment and Recreation Industry

March 2013
Article

For Mobile Devices, Think Apps, Not Ads

By: Sunil Gupta

Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to... View Details

Keywords: Applications and Software; Advertising; Mobile and Wireless Technology; Innovation and Invention

September 2021
Case

Publicis Groupe 2021: Changing Nearly Everything

By: Rosabeth Moss Kanter, Tonia Labruyere and Vincent Dessain

After succeeding long-time CEO Maurice Levy as top leader of the world’s third largest advertising, marketing, and communications company, headquartered in France, Arthur Sadoun accelerates digital transformation through a new platform drawing on talent from any of the... View Details

Keywords: COVID-19 Pandemic; Change Management; Transition; Transformation; Leadership; Digital Transformation; Advertising Industry; France; United States