Publications

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States

Web

AASU50 - Alumni

Henderson, Jr., MBA 1991 LaDetra J. White, MBA 1992 Kenneth H. Fearn, Jr., MBA 1993 Valerie S. Grant, MBA 1994 Kimberly Corbin, MBA 1995 Jill Pemberton, MBA 1996 Beverly J. Anderson, MBA 1997 Lisa Skeete Tatum, MBA 1998 Brickson E. Diamond, MBA 1999 View Details

Web

HBS - The year in Review

Black Boys United Raymond J. McGuire JD/MBA 1984 President, Lazard Antonis C. Samaras MBA 1976 Member, Hellenic Parliament, Greek Prime Minister, 2012–2015 Stephen A. Schwarzman MBA 1972 chairman, CEO, and cofounder, Blackstone More on... View Details

Web

Business & Environment - Faculty & Research

Multimedia/Video Case 225-701, September 2024. Copenhagen Infrastructure Partners: Leading the Energy Transition By: John Macomber and Maxwell Nii Laryea September 2024 | Case | Faculty Research A leading global infrastructure fund... View Details

Web

Student Research - Doctoral

Randomized Trial By: Margae Knox, Elizabeth A. Hernandez, Daniel M. Brown, Jennifer Ahern, Mark D. Fleming, Crystal Guo and Amanda L. Brewster The CommunityConnect case management program for Medicaid beneficiaries is run by Contra Costa... View Details

June 2015
Case

Ethiopia: An Emerging Market Opportunity?

By: John A. Quelch and Sunru Yong

This case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo,... View Details

Keywords: Multinational Firms and Management; Emerging Markets; Foreign Direct Investment; Ethiopia

10 Aug 2010
First Look

First Look: August 10

Financial. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/310137-PDF-ENG Google in China (C) John A. QuelchHarvard Business School Supplement 511-024 An abstract is not available at this time.... View Details

Keywords: Martha Lagace

Web

HBS Alumna Fighting Cancer with a Novel Cell Therapy - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

January 2007 (Revised January 2008)
Case

Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign

By: John A. Quelch

Schwab management is evaluating the success of the recently launched "Talk to Chuck" advertising campaign. This campaign aims to differentiate Schwab in the cluttered financial services marketplace. Test market results facilitate discussion of advertising objectives,... View Details

Keywords: Advertising Campaigns; Communication Strategy; Brands and Branding; Media; Performance Evaluation; Financial Services Industry

Web

Human Behavior & Decision-Making - Faculty & Research

multiple identities in organizations and spark novel research questions in the organizational literature. March 2014 Article Cheating More for Less: Upward Social Comparisons Motivate the Poorly Compensated to Cheat By: Leslie K. John ,... View Details

18 Apr 2018
First Look

First Look at New Research and Ideas, April 18, 2018

and Leslie John Abstract—Governments have proposed text warning labels to decrease consumption of sugary drinks—a contributor to chronic diseases like diabetes. However, they may be less effective than more evocative, graphic warning... View Details

Keywords: Sean Silverthorne

Web

Aaron Sabin (MS/MBA 2023): Engineering a Climate Change Solution by Cutting the Cost of Carbon Capture - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details

September 2014 (Revised February 2015)
Case

Pfizer and AstraZeneca: Marketing an Acquisition (A)

By: John A. Quelch and James Weber

In 2014, Pfizer proposed a friendly acquisition of AstraZeneca, but the AstraZeneca board resisted over price and strategy concerns. Was this good for pharmaceutical consumers? Pfizer, like pharmaceutical companies in general, faced difficulties in growing sales due to... View Details

Keywords: Health Care Policy; Mergers And Acquisitions; Marketing; Government Relations; Crisis Management; Decision Making; Growth and Development; Management; Markets; Strategy; Pharmaceutical Industry; United Kingdom; United States

11 Sep 2012
First Look

First Look: September 11

must evaluate what is and what isn't working. Purchase this case:http://hbr.org/search/913521-PDF-ENG Foro Energy (A) Joseph B. Lassiter, William A. Sahlman, and James McQuadeHarvard Business School Case 812-136 Foro Energy developed... View Details

Keywords: Sean Silverthorne

Web

People - Behavioral Finance & Financial Stability

articles. Shleifer is an Editor of the Quarterly Journal of Economics, and a fellow of the Econometric Society, the American Academy of Arts and Sciences, and the American Finance Association. In 1999, Shleifer won the John Bates Clark... View Details

April 2015
Case

Carolinas HealthCare System: Consumer Analytics

By: John A. Quelch and Margaret L. Rodriguez

In 2014, Dr. Michael Dulin, chief clinical officer for analytics and outcomes research and head of the Dickson Advanced Analytics (DA2) group at Carolinas HealthCare System (CHS), successfully unified all analytics talent and resources into one group over a three year... View Details

Keywords: Consumer Segmentation; Big Data; Management Information Systems; Hospital Management; Health Care and Treatment; Marketing; Segmentation; Analytics and Data Science; Information Management; Information Technology; Health; Health Industry; United States