Publications

July 2011 (Revised August 2011)
Supplement

Renewing GE: The Africa Project (B)

By: David A. Thomas and Stephanie J. Creary

This case continues the story of the evolution of GE's business initiatives Africa. Between November 2010 and March 2011 several significant structural changes and leadership appointments were announced at GE, which reflected the company's commitment to global growth... View Details

Keywords: Organizational Change and Adaptation; Restructuring; Multinational Firms and Management; Developing Countries and Economies; Consumer Products Industry; Hong Kong; Africa; Republic of Ireland

08 Oct 2013
First Look

First Look: October 8

such joins do and do not increase welfare. Download working paper: http://ssrn.com/abstract=1535448 Monetary Policy Drivers of Bond and Equity Risks By: Campbell, John Y., Carolin E. Pflueger, and Luis M. Viceira Abstract—The exposure of... View Details

Keywords: Sean Silverthorne

Web

AASU50 - Alumni

Henderson, Jr., MBA 1991 LaDetra J. White, MBA 1992 Kenneth H. Fearn, Jr., MBA 1993 Valerie S. Grant, MBA 1994 Kimberly Corbin, MBA 1995 Jill Pemberton, MBA 1996 Beverly J. Anderson, MBA 1997 Lisa Skeete Tatum, MBA 1998 Brickson E. Diamond, MBA 1999 View Details

Web

Partners & Fellows | Social Enterprise | Harvard Business School

Environmental Defense Fund, James A. Attwood, Jr. (MBA 1984) Fellowship Fund William Dong, Hebrew SeniorLife, Carl and Lily Pforzheimer Foundation Fellowship Fund Eric Horne, Megafire Action, John C.... View Details

Web

People - Behavioral Finance & Financial Stability

articles. Shleifer is an Editor of the Quarterly Journal of Economics, and a fellow of the Econometric Society, the American Academy of Arts and Sciences, and the American Finance Association. In 1999, Shleifer won the John Bates Clark... View Details

March 2004 (Revised January 2008)
Case

Samsung Electronics Company: Global Marketing Operations

By: John A. Quelch

Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand. View Details

Keywords: Global Range; Globalized Firms and Management; Brands and Branding; Reputation

January 2011
Case

Clean Edge Razor: Splitting Hairs in Product Positioning

By: John A. Quelch and Heather Beckham

After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to... View Details

Keywords: Project Management; Interdepartmental Relations; Organizational Change; Organizational Change and Adaptation; Leadership; Conflict Management; Product Positioning; Marketing Strategy; Relationships; Product Development; Consumer Products Industry; Beauty and Cosmetics Industry

July 2013
Case

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?

By: John A. Quelch and Diane Badame

Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details

Keywords: Competition; Food; Consumer Behavior; Nutrition; Product Launch; Product Development; Food and Beverage Industry; Switzerland; United States

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Partners - Case Method Project

Modesto, CA CA 18 of 65 Isaac Farhadian John H. Pitman High School Turlock, CA Subjects: AP U.S. Government and Politics, College Prep U.S. Government, College Prep Economics CA 19 of 65 Miguel Flores St. Pius X-St. Matthias Academy... View Details

July 2010
Case

Metabical: Positioning and Communications Strategy for a New Weight Loss Drug

By: John A. Quelch and Heather Beckham

Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details

Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States

18 Apr 2018
First Look

First Look at New Research and Ideas, April 18, 2018

and Leslie John Abstract—Governments have proposed text warning labels to decrease consumption of sugary drinks—a contributor to chronic diseases like diabetes. However, they may be less effective than more evocative, graphic warning... View Details

Keywords: Sean Silverthorne

June 2015
Case

Ethiopia: An Emerging Market Opportunity?

By: John A. Quelch and Sunru Yong

This case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo,... View Details

Keywords: Multinational Firms and Management; Emerging Markets; Foreign Direct Investment; Ethiopia

Web

Finance Awards & Honors - Faculty & Research

William Gornall, Steven N. Kaplan, and Ilya A. Strebulaev. John D. Macomber : Healthy Buildings: How Indoor Spaces Drive Performance and Productivity (Harvard University Press, 2020) with Joseph G. Allen is... View Details

10 Aug 2010
First Look

First Look: August 10

Financial. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/310137-PDF-ENG Google in China (C) John A. QuelchHarvard Business School Supplement 511-024 An abstract is not available at this time.... View Details

Keywords: Martha Lagace

Web

Human Behavior & Decision-Making - Faculty & Research

multiple identities in organizations and spark novel research questions in the organizational literature. March 2014 Article Cheating More for Less: Upward Social Comparisons Motivate the Poorly Compensated to Cheat By: Leslie K. John ,... View Details

June 2018
Case

Forta Furniture: International Expansion

By: John A. Quelch and Karthik Easwar

The Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings.... View Details

Keywords: Market Entry and Exit; Global Range; Decision Making; Analysis; Cross-Cultural and Cross-Border Issues; Growth and Development Strategy; Brands and Branding; Expansion