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Show Results For
- All HBS Web
(1,809)
- News (351)
- Research (1,279)
- Events (3)
- Multimedia (18)
- Faculty Publications (1,028)
- 18 Apr 2018
- First Look
First Look at New Research and Ideas, April 18, 2018
and Leslie John Abstract—Governments have proposed text warning labels to decrease consumption of sugary drinks—a contributor to chronic diseases like diabetes. However, they may be less effective than more evocative, graphic warning... View Details
Keywords: Sean Silverthorne
- July 2013
- Case
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?
By: John A. Quelch and Diane Badame
Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is... View Details
Keywords: Competition; Food; Consumer Behavior; Nutrition; Product Launch; Product Development; Food and Beverage Industry; Switzerland; United States
Quelch, John A., and Diane Badame. "Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?" Harvard Business School Brief Case 914-501, July 2013.
- Web
People - Behavioral Finance & Financial Stability
articles. Shleifer is an Editor of the Quarterly Journal of Economics, and a fellow of the Econometric Society, the American Academy of Arts and Sciences, and the American Finance Association. In 1999, Shleifer won the John Bates Clark... View Details
- March 2004 (Revised January 2008)
- Case
Samsung Electronics Company: Global Marketing Operations
By: John A. Quelch
Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand. View Details
Quelch, John A., and Anna Harrington. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Case 504-051, March 2004. (Revised January 2008.)
- Web
Partners - Case Method Project
Modesto, CA CA 18 of 65 Isaac Farhadian John H. Pitman High School Turlock, CA Subjects: AP U.S. Government and Politics, College Prep U.S. Government, College Prep Economics CA 19 of 65 Miguel Flores St. Pius X-St. Matthias Academy... View Details
- July 2010
- Case
Metabical: Positioning and Communications Strategy for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara... View Details
Keywords: Product Positioning; Marketing Communications; Product Launch; Consumer Behavior; Pharmaceutical Industry; United States
Quelch, John A., and Heather Beckham. "Metabical: Positioning and Communications Strategy for a New Weight Loss Drug." Harvard Business School Brief Case 104-240, July 2010.
- Web
AASU50 - Alumni
Henderson, Jr., MBA 1991 LaDetra J. White, MBA 1992 Kenneth H. Fearn, Jr., MBA 1993 Valerie S. Grant, MBA 1994 Kimberly Corbin, MBA 1995 Jill Pemberton, MBA 1996 Beverly J. Anderson, MBA 1997 Lisa Skeete Tatum, MBA 1998 Brickson E. Diamond, MBA 1999 View Details
- June 2015
- Case
Ethiopia: An Emerging Market Opportunity?
By: John A. Quelch and Sunru Yong
This case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo,... View Details
Quelch, John A., and Sunru Yong. "Ethiopia: An Emerging Market Opportunity?" Harvard Business School Brief Case 915-501, June 2015.
- Web
Partners & Fellows | Social Enterprise | Harvard Business School
Environmental Defense Fund, James A. Attwood, Jr. (MBA 1984) Fellowship Fund William Dong, Hebrew SeniorLife, Carl and Lily Pforzheimer Foundation Fellowship Fund Eric Horne, Megafire Action, John C.... View Details
- Web
Student Research - Doctoral
high-passion teams may not be as uniformly advantageous as previously assumed. We... 2025 Book Chapter Employer-Based Short-Term Savings Accounts By: Sarah Holmes Berk, John Beshears , Jay Garg , James J. Choi and David Laibson We study... View Details
- Web
Human Behavior & Decision-Making - Faculty & Research
multiple identities in organizations and spark novel research questions in the organizational literature. March 2014 Article Cheating More for Less: Upward Social Comparisons Motivate the Poorly Compensated to Cheat By: Leslie K. John ,... View Details
- 08 Nov 2016
- First Look
November 8, 2016
Tanzania. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/217022-PDF-ENG Harvard Business School Case 417-031 CEO Succession at Cisco (A): From John Chambers to Chuck Robbins A smooth transition from former CEO View Details
Keywords: Sean Silverthorne
- April 1993 (Revised April 2006)
- Case
Colgate-Palmolive Co.: The Precision Toothbrush
By: John A. Quelch
Colgate-Palmolive Co. is considering how to position its new technological toothbrush, Precision. The case explores issues concerned with new product launches and requires students to do profitability analyses of different positioning alternatives. View Details
Keywords: Technological Innovation; Product Positioning; Product Launch; Consumer Products Industry; Health Industry; United States
Quelch, John A. "Colgate-Palmolive Co.: The Precision Toothbrush." Harvard Business School Case 593-064, April 1993. (Revised April 2006.)
- 14 Mar 2023
- In Practice
What Does the Failure of Silicon Valley Bank Say About the State of Finance?
other banks who have been experiencing a slow withdrawal of customer deposit balances. This is quickly being investigated by investors and regulators. Erik Stafford is the John A. Paulson Professor of... View Details
- 16 Aug 2011
- First Look
First Look: August 16
adapt to the behavioral biases of employees to "sort in" ("sort away") attractive (unattractive) employees; such schemes may also reduce a firm's wage bill. Consequence-Cause Matching: Looking to the Consequences of Events to Infer Their Causes... View Details
Keywords: Sean Silverthorne
- Web
Teacher Profiles - Case Method Project
History, Honors US Government AL Julie Albrecht St. Paul's Episcopal School Mobile, AL IA John Alden Williamsburg Jr-Sr High School Williamsburg, IA VT Aimee Alexander North Country Union High School Newport, VT NJ Andy Allard Union... View Details
- 04 Aug 2023
- Blog Post
Aaron Sabin (MS/MBA 2023): Engineering a Climate Change Solution by Cutting the Cost of Carbon Capture
MS/MBA program of the Harvard John A. Paulson School of Engineering and Applied Sciences, Harvard Business School and Harvard Griffin Graduate School of Arts and Sciences, Sabin is developing direct air... View Details
- 01 Oct 2013
- First Look
First Look: October 1
http://www.people.hbs.edu/liyer/BCCI_JEBO_Final_Sept2013.pdf August 2013 Contemporary Accounting Research The Role of Performance Measures in the Intertemporal Decisions of Business Unit Managers By: Bouwens, Jan, Margaret A. Abernethy,... View Details
Keywords: Sean Silverthorne
- June 2018
- Case
Forta Furniture: International Expansion
By: John A. Quelch and Karthik Easwar
The Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings.... View Details
Keywords: Market Entry and Exit; Global Range; Decision Making; Analysis; Cross-Cultural and Cross-Border Issues; Growth and Development Strategy; Brands and Branding; Expansion
Quelch, John A., and Karthik Easwar. "Forta Furniture: International Expansion." Harvard Business School Brief Case 918-547, June 2018.
- November 2018
- Case
Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by... View Details
Keywords: Growth and Development Strategy; Marketing Strategy; Marketing Communications; Product Positioning
Quelch, John A., and Katherine B. Hartman. "Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)." Harvard Business School Brief Case 919-513, November 2018.