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  • 17 Apr 2019
  • Research & Ideas

How Managers Stifle Creativity

The slate of companies going public this year— Pinterest, Slack Technologies, and Uber, to name a few—should silence anyone who doubts the power of a bold idea. After all, one seemingly crazy brainstorm can up end an entire industry, keeping innovation top of mind for... View Details
Keywords: by Danielle Kost
  • March 2010 (Revised April 2014)
  • Case

American Well: The Doctor Will E-See You Now

By: Elie Ofek and Ron Laufer
What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details
Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry
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Ofek, Elie, and Ron Laufer. "American Well: The Doctor Will E-See You Now." Harvard Business School Case 510-061, March 2010. (Revised April 2014.)
  • 2020
  • Book

Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time

By: Rosabeth Moss Kanter
Over a decade ago, renowned innovation expert Rosabeth Moss Kanter co-founded and then directed Harvard’s Advanced Leadership Initiative. Her breakthrough work with hundreds of successful professionals and executives, as well as aspiring young entrepreneurs, identifies... View Details
Keywords: Leaders; Advanced Leadership; Advanced Leadership Initiative; Community; Change Leadership; Innovation; Problem Solving; Cross-sector Collaboration; Institutional Change; Leadership; Change; Leading Change; Communication; Innovation Leadership; Collaborative Innovation and Invention; Organizational Change and Adaptation; Business and Community Relations; Civil Society or Community
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Kanter, Rosabeth Moss. Think Outside the Building: How Advanced Leaders Can Change the World One Smart Innovation at a Time. New York: PublicAffairs, 2020.
  • July 2014 (Revised August 2014)
  • Case

AmazonFresh: Rekindling the Online Grocery Market

By: Rory McDonald, Clayton Christensen, Robin Yang and Ty Hollingsworth
More than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle,... View Details
Keywords: Innovation; New Markets; Grocery; Operations Strategy; Innovation and Invention; Strategy; Emerging Markets; Learning; Service Operations; Internet and the Web; Business Model; Food and Beverage Industry; United States
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McDonald, Rory, Clayton Christensen, Robin Yang, and Ty Hollingsworth. "AmazonFresh: Rekindling the Online Grocery Market." Harvard Business School Case 615-013, July 2014. (Revised August 2014.)
  • 20 Nov 2019
  • Research & Ideas

It's No Joke: AI Beats Humans at Making You Laugh

We all enjoy sharing jokes with friends, hoping a witty one might elicit a smile—or maybe even a belly laugh. Here’s one for you: A lawyer opened the door of his BMW, when, suddenly, a car came along and hit the door, ripping it off completely. When the police arrived... View Details
Keywords: by Dina Gerdeman
  • 30 Nov 2007
  • What Do You Think?

What Is Management’s Role in Innovation?

Summing Up Can creativity and innovation be managed? Judging from responses to questions posed by practitioner panelists at a recent colloquium on "Creativity, Entrepreneurship, and Organizations of the Future" at Harvard Business School, many feel that... View Details
Keywords: by Jim Heskett
  • February 2015 (Revised May 2015)
  • Case

Boeing 787: Manufacturing a Dream

By: Rory McDonald and Suresh Kotha
This case traces the design and development of the Boeing 787 Dreamliner. Emphasis is on executive leadership and firm strategy in coordinating across a global network of partners in the production of a new aircraft. View Details
Keywords: Innovation; Operations Strategy; Project Management; Coordination; Product Development; Operations; Production; Collaborative Innovation and Invention; Aerospace Industry; United States
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McDonald, Rory, and Suresh Kotha. "Boeing 787: Manufacturing a Dream." Harvard Business School Case 615-048, February 2015. (Revised May 2015.)
  • March 2006 (Revised April 2007)
  • Case

Harley-Davidson: Preparing for the Next Century

By: Richard L. Nolan and Suresh Kotha
Harley-Davidson Co. exemplifies a remarkable management-led business transformation of a long standing manufacturing company. The company successfully met global competition and continues to innovate to maintain its market position. View Details
Keywords: Brands and Branding; Transformation; Change Management; Innovation and Invention; Competitive Strategy; Manufacturing Industry; Motorcycle Industry
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Nolan, Richard L., and Suresh Kotha. "Harley-Davidson: Preparing for the Next Century." Harvard Business School Case 906-410, March 2006. (Revised April 2007.)
  • December 2020 (Revised April 2021)
  • Case

IBM Watson at MD Anderson Cancer Center

By: Shane Greenstein, Mel Martin and Sarkis Agaian
After discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology... View Details
Keywords: Decision Making; Innovation Strategy; Knowledge Management; Knowledge Use and Leverage; Operations; Failure; Information Technology; Applications and Software; Health Care and Treatment; Product Development; Health Industry; Information Technology Industry; Technology Industry; United States; Houston; Texas
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Greenstein, Shane, Mel Martin, and Sarkis Agaian. "IBM Watson at MD Anderson Cancer Center." Harvard Business School Case 621-022, December 2020. (Revised April 2021.)
  • March 2023 (Revised May 2025)
  • Case

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger and Sascha Mader
Founded in 2010, in just one decade, the Swiss company On had established itself as a main player in global sports footwear and apparel. Based on an unconventional strategy which one of the founders labeled as “obsessively distinct,” On grew its sales with a compound... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Switzerland; Germany; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, and Sascha Mader. "On (A)." Harvard Business School Case 723-430, March 2023. (Revised May 2025.)
  • May 2020
  • Case

M-Lab: Enabling Innovation at Mitsubishi Corporation

By: Krishna Palepu and Allison M. Ciechanover
M-Lab’s founding goals were to infuse an innovation mindset into Mitsubishi Corporation; to catalyze new business opportunities; and to enable a dialogue between Japanese business and Silicon Valley. M-Lab housed representatives from each of Mitsubishi Corporation’s... View Details
Keywords: Business Ventures; Disruption; Transformation; Corporate Entrepreneurship; Multinational Firms and Management; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Japan; United States
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Palepu, Krishna, and Allison M. Ciechanover. "M-Lab: Enabling Innovation at Mitsubishi Corporation." Harvard Business School Case 120-061, May 2020.
  • April 2020 (Revised January 2022)
  • Case

Uber: Competing Globally

By: Alexander J. MacKay, Amram Migdal and John Masko
This case describes Uber’s global market entry strategy and responses by regulators and local competitors. It details Uber’s entry into New York City (New York), Bogotá (Colombia), Delhi (India), Shanghai (China), Accra (Ghana), and London (United Kingdom). In each... View Details
Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Globalization; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development Strategy; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation; Transportation Networks; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai Shi; Shanghai; India; New Delhi; Europe; United Kingdom; England; London; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia
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MacKay, Alexander J., Amram Migdal, and John Masko. "Uber: Competing Globally." Harvard Business School Case 720-404, April 2020. (Revised January 2022.)
  • 06 Sep 2004
  • Research & Ideas

The Innovator’s Battle Plan

When companies have the same capabilities and motivation, they care about the battle and have the necessary skills to fight it. Skills in execution make the difference here—and because other scholars have addressed these challenges quite capably, we do not focus on... View Details
Keywords: by Clayton M. Christensen, Scott D. Anthony & Erik A. Roth
  • August 1998 (Revised July 2002)
  • Case

Innovation at 3M Corporation (A)

By: Stefan H. Thomke and Ashok Nimgade
Describes how 3M Corp. introduces and learns a new and innovative methodology called Lead User research to understand future customer and market needs. A team from 3M's Medical-Surgical Markets Division applies the Lead User methodology to the field of surgical... View Details
Keywords: Innovation and Management; Innovation Strategy; Managerial Roles; Marketing Strategy; Demand and Consumers; Market Timing; Product Development; Problems and Challenges; Business Strategy; Medical Devices and Supplies Industry
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Thomke, Stefan H., and Ashok Nimgade. "Innovation at 3M Corporation (A)." Harvard Business School Case 699-012, August 1998. (Revised July 2002.)
  • 11 Apr 2011
  • Lessons from the Classroom

Teaching a ‘Lean Startup’ Strategy

A dozen years ago, it seemed like all it took to launch a successful technology company was a vague idea, a PowerPoint presentation, a trade-show booth with a sexy spokesmodel, and a URL. Then the dot-com bubble burst and investors got wiser and warier. Gone are the... View Details
Keywords: by Carmen Nobel; Technology; Computer
  • September 2006 (Revised August 2008)
  • Module Note

Assessing Your Organization's Capabilities: Resources, Processes and Priorities

By: Clayton M. Christensen and Stephen P. Kaufman
Summarizes a model that helps managers determine what sorts of initiatives an organization is capable and incapable of managing successfully. The factors that affect what an organizational unit can and cannot accomplish can be grouped as resources, processes, and the... View Details
Keywords: Business Model; Experience and Expertise; Innovation and Management; Business Processes; Organizational Design; Organizational Structure; Mathematical Methods
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Christensen, Clayton M., and Stephen P. Kaufman. "Assessing Your Organization's Capabilities: Resources, Processes and Priorities." Harvard Business School Module Note 607-014, September 2006. (Revised August 2008.)
  • March 2003 (Revised March 2004)
  • Case

P&G Japan: The SK-II Globalization Project

By: Christopher A. Bartlett
Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details
Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Consumer Products Industry; Hong Kong; Japan; Taiwan; Europe
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Bartlett, Christopher A. "P&G Japan: The SK-II Globalization Project." Harvard Business School Case 303-003, March 2003. (Revised March 2004.)
  • 07 Jan 2019
  • Research & Ideas

The Better Way to Forecast the Future

Center] Related Reading: The Entrepreneurs Who Invented Economic Forecasting Nowcasting the Local Economy: Using Yelp Data to Measure Economic Activity at Scale RESEARCH PAPER: Bias in Official Fiscal Forecasts: Can Private Forecasts... View Details
Keywords: by Roberta Holland; Air Transportation; Transportation
  • April 2014
  • Case

Merrimack Pharmaceuticals, Inc. (A)

By: Amy C. Edmondson, Bethany S. Gerstein and Melissa Valentine
In 2006, Merrimack Pharmaceuticals was a fast-growing biotechnology company. Its leadership team was divided over whether to keep R&D organized in functional departments or transition to interdisciplinary teams. As a small company, Merrimack's R&D organization had... View Details
Keywords: Teamwork; Interdisciplinary Collaboration; R&D; Biotechnology; Complexity; Innovation Management; Organizational Design; Groups and Teams; Collaborative Innovation and Invention; Research and Development; Biotechnology Industry; Pharmaceutical Industry
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Edmondson, Amy C., Bethany S. Gerstein, and Melissa Valentine. "Merrimack Pharmaceuticals, Inc. (A)." Harvard Business School Case 614-063, April 2014.
  • 31 Mar 2023
  • Research & Ideas

Can a ‘Basic Bundle’ of Health Insurance Cure Coverage Gaps and Spur Innovation?

By the early 1980s, several high-income countries—including Switzerland, the United Kingdom, Australia, Canada, and New Zealand—had universal health insurance covering 100 percent of the population. Meanwhile, 40 years later, the United States continues to lag behind,... View Details
Keywords: by Kasandra Brabaw; Insurance; Health
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