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  • All HBS Web  (3,654)
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  • March 2011 (Revised July 2011)
  • Case

Vestas' World of Wind

By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
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Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
  • 05 Apr 2010
  • Research & Ideas

HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing

Two days ago, the first buyers of Apple's iPad began putting it through its paces, playing games, navigating the Internet, and downloading electronic books. That groan you heard was from dozens of book... View Details
Keywords: by Julia Hanna; Information; Publishing; Entertainment & Recreation
  • 25 Mar 2015
  • News

The Greening of Houston

amenities to Buffalo Bayou. Houston’s businesses are very heavily involved in everything related to quality of life in the city—from the arts to green spaces to education. Though, Gilbane points out that all... View Details
Keywords: Constantine von Hoffman; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development
  • April 2008 (Revised May 2010)
  • Case

Visions of Web 3.0

By: Thomas R. Eisenmann and David Andrew Vivero
Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website... View Details
Keywords: Business Startups; Entrepreneurship; Strategy; Technology Adoption; Digital Platforms; Internet and the Web
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Eisenmann, Thomas R., and David Andrew Vivero. "Visions of Web 3.0." Harvard Business School Case 808-147, April 2008. (Revised May 2010.)
  • 25 Jan 2010
  • Research & Ideas

A Macroeconomic View of the Current Economy

result, we separate macro and micro. Someday, if we ever figured everything out, these things would come together. That's true in many areas of study. Q: What will executives and other business readers learn... View Details
Keywords: by Sean Silverthorne
  • 30 Jan 2019
  • Blog Post

The Life and Role of a CEO

competition vs. collaborative culture). Becoming a CEO requires increasing flexibility when facing situations one may not know how to handle with constant context switching (e.g., subject matter; the level of detail; kinds View Details
  • 06 Dec 2017
  • News

Uber Really Wants You to Use Its Credit Card

  • 01 Dec 2005
  • News

A Matter of Opinion

come to us through our Web site,” he says. “In the way that paperbacks turned out to be an extension of the market for hardcover books, I think the Internet is an extension of... View Details
Keywords: Publishing Industries (except Internet); Information
  • May 2014
  • Article

Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model

By: Vineet Kumar
The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics... View Details
Keywords: Freemium; Startups; Product Design; Business Model; Marketing; Business Startups
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Kumar, Vineet. "Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model." Harvard Business Review 92, no. 5 (May 2014): 27–29.
  • September 2023 (Revised July 2024)
  • Case

Going Mobile-First? The Digital Transformation of Davivienda Bank in Colombia

By: Jorge Tamayo and Jenyfeer Martinez Buitrago
Set in 2017, this case describes the digital transformation strategy of Davivienda—a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate. The case also describes the pioneer role... View Details
Keywords: Change Management; Transformation; Decision Choices and Conditions; Information Technology; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Banking Industry; Latin America; Central America; South America; Colombia
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Tamayo, Jorge, and Jenyfeer Martinez Buitrago. "Going Mobile-First? The Digital Transformation of Davivienda Bank in Colombia." Harvard Business School Case 724-389, September 2023. (Revised July 2024.)
  • December 2017 (Revised March 2019)
  • Case

Armarium: Luxury Fashion Brands for Rent

By: Jill Avery, David Fubini, Natasha Dossa and Devon Stewart
Armarium, a two-sided online platform that offered consumers the opportunity to rent the most coveted, current season high fashion clothing and accessories from the top global luxury brands, had emerged from its first sales season with two distinct customer segments:... View Details
Keywords: Brand Management; Retailing; Sharing Economy; Luxury Brand; Ecommerce; Startup; Fashion; Brand Positioning; Customer Acquisition; Internet Marketing; Marketing; Marketing Channels; Marketing Strategy; Brands and Branding; Business Startups; Luxury; Consumer Behavior; Growth and Development Strategy; Social Media; E-commerce; Fashion Industry; Retail Industry; Apparel and Accessories Industry; United States; North America
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Avery, Jill, David Fubini, Natasha Dossa, and Devon Stewart. "Armarium: Luxury Fashion Brands for Rent." Harvard Business School Case 518-047, December 2017. (Revised March 2019.)
  • February 2001
  • Case

PlanetFeedback: The Voice of One ... The Power of Many (A)

By: James L. Heskett
The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of... View Details
Keywords: Mergers and Acquisitions; Decisions; Information Management; Analytics and Data Science; Business Strategy; Internet and the Web; Information Technology Industry
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Heskett, James L. "PlanetFeedback: The Voice of One ... The Power of Many (A)." Harvard Business School Case 901-051, February 2001.
  • 01 Mar 2009
  • News

The Myth of Laissez-Faire

fellow at the New School’s Schwartz Center for Economic Policy Analysis, means big. He wants an American federal government that raises taxes on almost everyone and everything to fund up to $500 billion annually in projects and programs... View Details
Keywords: Sean Silverthorne; Publishing Industries (except Internet); Information
  • 01 Feb 1999
  • News

Too Much of a Good Thing?

everything else in business, grown more complex in the age of the global economy. In fact, according to some observers, the implied balance between its two component parts may be tilting increasingly askew,... View Details
Keywords: Garry Emmons
  • 01 Mar 2010
  • News

The Meaning of Ramadi

leader to shoulder blame rather than search for excuses. Everything that happens is ultimately the leader’s responsibility anyway, and promptly taking ownership of a difficult situation means that you can... View Details
Keywords: Donovan Campbell; National Security and International Affairs; Government
  • 07 Sep 2021
  • News

One Degree of Difference

important to everyone and everything we do,” Wallace says. For a small company competing in a tight market, Ovia is counting on it being a winning strategy, and it has to start with getting the right people in the door. “The whole point... View Details
Keywords: Jen McFarland Flint; Ambulatory Health Care Services; Health, Social Assistance
  • 14 Mar 2019
  • News

The Merchant of Osaka

included everything from X-rays to endoscopy, and a pharmacy where a person could fill a prescription before heading home—with a printed copy of their electronic medical record in hand. Back in the early... View Details
Keywords: Health, Social Assistance
  • Research Summary

Do Leaders Lead in Business Process Innovation? The Case(s) of E-Business Adoption

This paper investigates how market position influences firm propensity to adopt new process innovations. Using detailed data from the U.S. Census of Manufactures, I study the adoption of frontier e-business practices during the early diffusion of the commercial... View Details

  • 17 Jul 2023
  • Research & Ideas

Money Isn’t Everything: The Dos and Don’ts of Motivating Employees

In a post-pandemic business world of hybrid work and quiet quitting, companies must rethink how they motivate employees. Good incentive plans and reward structures require a careful analysis of a company’s... View Details
Keywords: by Avery Forman
  • 11 Jun 2021
  • News

The Power of Resilience

do this without you.” And my immediate response was, “You're not going to have to.” Like I was just convinced that everything was going to be fine, and it's quite possible that I was delusional at that time because I didn't necessarily... View Details
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