Publications

08 Sep 2022
Book

Gen Xers and Millennials, It’s Time To Lead. Are You Ready?

online-security software firm OneTrust into an industry leader, so he changed how he lives. Now, he meditates daily and practices self-forgiveness. He says living a more grounded, balanced, View Details

Keywords: by Lane Lambert

16 Jun 2020
Research & Ideas

Your Customers Have Changed. Here's How to Engage Them Again.

to give them a better chance of surviving. In contrast, industries with increasing customer demand—grocery stores, online entertainment, teleconference providers, and their... View Details

Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim; Service; Service

December 2000 (Revised March 2001)
Case

DoubleTwist, Inc.

By: Joseph L. Bower and Christina L. Darwall

John Couch, CEO of DoubleTwist, has transformed a software products company into an Internet application service provider, racing to provide databases and tools for those working to explore the human genome. Crafting strategy and building organizational capability are... View Details

Keywords: Growth Management; Product Development; Organizational Change and Adaptation; Corporate Strategy; Customization and Personalization; Information Technology Industry

2011
Article

Group Size and Incentives to Contribute: A Natural Experiment at Chinese Wikipedia

By: Michael Zhang and Feng Zhu

In this paper, we examine the causal relationship between group size and incentives to contribute in the setting of Chinese Wikipedia, the Chinese language version of an online encyclopedia that relies entirely on voluntary contributions. The group at Chinese Wikipedia... View Details

Keywords: Rights; Motivation and Incentives; Internet and the Web; Valuation; Groups and Teams; Knowledge Sharing; Behavior; Satisfaction; Size; Government and Politics; Economics; Information Technology Industry; Hong Kong; Taiwan; Singapore

09 Apr 2019
First Look

New Research and Ideas, April 9, 2019

Swiss Watchmaking By: Raffaelli, Ryan, and Richard DeJordy Abstract—This study examines how influential institutional leaders in the Swiss watch industry responded to its precipitous decline after the... View Details

Keywords: Dina Gerdeman

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

concrete level, given that p2p file sharing networks are likely to improve in performance as Internet infrastructure develops, the content industry must make tough choices regarding their revenue models.... View Details

Keywords: by Sean Silverthorne; Music

14 Oct 2002
Research & Ideas

The Widening Rift Between Corporations and Society

adversarialism, relationships in place of transactions. They want to take their lives in their own hands and they are willing to pay for what we call the deep support that will enable them to do so. These new markets for deep support are... View Details

Keywords: by Martha Lagace

05 Feb 2019
First Look

New Research and Ideas, February 5, 2019

Harvard Business School Case 317-051 Connections Education: Shifting the Paradigm? The online virtual learning (K-12) industry in 2017 remains an industry moving fast with many... View Details

Keywords: Dina Gerdeman

November 2022
Case

The Battle Among Channels for Marketing Pharmaceuticals: UpScript, Pharmacy Benefit Managers, and Direct-to-Consumer Sales

By: Regina E. Herzlinger and Tiffany Farrell

Can an online, direct-to-consumer pharmacy both improve the quality and speed of care for patients who need branded drugs and stabilize profits for pharmaceutical manufacturers? UpScript, after years spent achieving legal and regulatory compliance and simultaneous... View Details

Keywords: DTC; Internet and the Web; Marketing Channels; Customer Value and Value Chain; Governing Rules, Regulations, and Reforms; Competitive Strategy; Service Delivery; Growth and Development Strategy; Pharmaceutical Industry; Pharmaceutical Industry; Pharmaceutical Industry

19 Feb 2019
First Look

New Research and Ideas, February 19, 2019

reduce the total dollar volume of contracts with accused firms; however, they substitute approximately 14% of the harder-to-monitor cost-plus contracts for fixed-price contracts. This effect is concentrated in the procurement of services... View Details

Keywords: Sean Silverthorne

October 2001 (Revised April 2002)
Case

America Online, Inc.: Disclosure Strategy

By: Amy P. Hutton and David Lane

Since going public, AOL had disclosed on a quarterly basis supplemental metrics meant to give analysts and investors a way of tracking growth in its subscriber base and the value created through its marketing efforts. These metrics gave management's conversations with... View Details

Keywords: Business Model; Internet and the Web; Change Management; Internet and the Web; Corporate Disclosure; Media; Digital Marketing; Information Technology Industry; Information Technology Industry

20 Mar 2000
Research & Ideas

Incubators: The New Venture Capitalists?

Move over, venture cap. There's a new kid on the block. It's the business incubator, and it has the potential to remake the way businesses are launched in the Internet economy. Incubators are not really new,... View Details

Keywords: by Kenneth Liss

22 Jan 2019
First Look

New Research and Ideas, January 22, 2019

institutions? The answer, the authors argue, is yes. The key lies in market-creating innovations: products and services that speak to unmet local needs, create local jobs, and... View Details

Keywords: Dina Gerdeman

February 2000 (Revised April 2003)
Case

InSite Marketing Technology (A)

By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo

Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details

Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Service Industry

September 2000
Case

Quokka Sports

By: Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason Ogborne and Julie C. Toscano

Quokka Sports is an example of one of the new broadband services focused in total immersion sports. Quokka faces two issues: 1) the broadband infrastructure is emerging slowly so the type of services offered needs to be decided on. 2) Quokka faces an explosion of... View Details

Keywords: Digital Marketing; Decisions; Information Publishing; Infrastructure; Competition; Advertising Industry; Advertising Industry

04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

to firms that are finding themselves outside the action as the clout of a handful of cities grows. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54944 forthcoming Marketing Science U-Shaped Conformity in Online Social... View Details

Keywords: Dina Gerdeman

January 2017
Case

Expanding Ecommerce at Technos

By: Thales Teixeira, Rohit Deshpandé, Ruth Costas and Priscilla Zogbi

Technos was the market leader in the Brazilian watch market. Its CEO had made a firm commitment to evolve the company’s marketing and commercial practices by focusing less on pushing product to retail clients and more on branding to end consumers to pull watches from... View Details