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    • All HBS Web  (3,117)
      • Faculty Publications  (634)

      International MarketingRemove International Marketing →

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      • January 2009 (Revised July 2009)
      • Case

      Alibaba's Taobao (A)

      By: Felix Oberholzer-Gee and Julie M. Wulf
      This case examines the decision of Alibaba Group to diversify from an international business-to-business (B2B) exchange (Alibaba.com) into a B2C and C2C exchange (Taobao.com) for Chinese retailers and consumers. In China, Taobao had managed to displace the once... View Details
      Keywords: Business Model; Demand and Consumers; Market Transactions; Service Operations; Diversification; Internet and the Web; China
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      Oberholzer-Gee, Felix, and Julie M. Wulf. "Alibaba's Taobao (A)." Harvard Business School Case 709-456, January 2009. (Revised July 2009.)
      • January 2009 (Revised June 2010)
      • Case

      Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System

      By: Ranjay Gulati
      In response to the 2001 market downturn, Cisco Systems implemented a major restructuring that transformed the company from a decentralized to centralized organization. While recognizing that a centralized, functional structure was necessary to avoid product and... View Details
      Keywords: Restructuring; Customer Focus and Relationships; Governing and Advisory Boards; Resource Allocation; Organizational Change and Adaptation; Organizational Structure; Corporate Strategy; Technology Industry
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      Gulati, Ranjay. "Cisco Business Councils (2007): Unifying a Functional Enterprise with an Internal Governance System." Harvard Business School Case 409-062, January 2009. (Revised June 2010.)
      • January 2009 (Revised October 2012)
      • Case

      Semiconductor Manufacturing International Corporation: 'Reverse BOT'

      By: Willy Shih
      Semiconductor Manufacturing International Corporation (SMIC) is executing a strategy that leverages the desires of municipalities in China to build clusters of high technology companies. By partnering with those cities to build new semiconductor fabs that SMIC would... View Details
      Keywords: Growth and Development Strategy; Industry Clusters; Infrastructure; State Ownership; Business and Community Relations; Semiconductor Industry; China
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      Shih, Willy. "Semiconductor Manufacturing International Corporation: 'Reverse BOT'." Harvard Business School Case 609-062, January 2009. (Revised October 2012.)
      • December 2008 (Revised February 2010)
      • Case

      ViniBrasil: New Latitude Wines

      By: David E. Bell, Marcos Flava Neves, Luciano Thome e Castro and Mary Louise Shelman
      ViniBrasil is a small wine venture in Brazil started by a top Portuguese wine company, Dao Sul. ViniBrasil grows its grapes in a novel environment (close to the equator) using innovative management practices such as controlled irrigation and year-round harvesting.... View Details
      Keywords: Agribusiness; Global Strategy; Innovation and Invention; Management Practices and Processes; Demand and Consumers; Competition; Agriculture and Agribusiness Industry; Food and Beverage Industry; Brazil
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      Bell, David E., Marcos Flava Neves, Luciano Thome e Castro, and Mary Louise Shelman. "ViniBrasil: New Latitude Wines." Harvard Business School Case 509-003, December 2008. (Revised February 2010.)
      • September 2008 (Revised June 2010)
      • Case

      Hearts On Fire - Brand Development Manager

      By: Frank V. Cespedes and Benson P. Shapiro
      Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details
      Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy
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      Cespedes, Frank V., and Benson P. Shapiro. "Hearts On Fire - Brand Development Manager." Harvard Business School Case 709-436, September 2008. (Revised June 2010.)
      • September 2008 (Revised May 2010)
      • Case

      Dogus Group: Weighing Partners for Garanti Bank

      By: Tarun Khanna, Krishna G. Palepu and Richard Bullock
      In August 2005, the leadership of Turkey's Dogus Group considered opportunities for its flagship enterprise, Garanti Bank, to partner with a foreign financial institution. The case describes the Turkish banking industry and Garanti Bank's position within it, and asks... View Details
      Keywords: International Finance; Emerging Markets; Partners and Partnerships; Value; Banking Industry; Turkey
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      Khanna, Tarun, Krishna G. Palepu, and Richard Bullock. "Dogus Group: Weighing Partners for Garanti Bank." Harvard Business School Case 709-401, September 2008. (Revised May 2010.)
      • September 2008 (Revised October 2008)
      • Case

      Marc Abrahams: Annals of an Improbable Entrepreneur

      By: Boris Groysberg and Michael Slind
      Marc Abrahams was a media entrepreneur who specialized in science humor. In 2008, he sought to boost the scale and monetization potential of his business. That business, called Improbable Research, encompassed a magazine (Annals of Improbable Research), a high-profile... View Details
      Keywords: Entrepreneurship; Selection and Staffing; Human Capital; Growth and Development Strategy; Brands and Branding; Personal Development and Career
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      Groysberg, Boris, and Michael Slind. "Marc Abrahams: Annals of an Improbable Entrepreneur." Harvard Business School Case 409-013, September 2008. (Revised October 2008.)
      • Article

      MIT Roundtable on Corporate Risk Management

      By: Robert C. Merton

      Against the backdrop of financial crisis, a distinguished group of academics and practitioners discusses the contribution of financial management and innovation to corporate growth and value, along with the pitfalls and unintended consequences of such innovation.... View Details

      Keywords: Financial Crisis; Market Participation; Finance; Innovation and Invention; Growth and Development Strategy; Value; Distribution; Capital Structure; Risk Management; Business Ventures; Business Model; Strategy
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      Merton, Robert C. "MIT Roundtable on Corporate Risk Management." Journal of Applied Corporate Finance 20, no. 4 (Fall 2008): 20–38.
      • August 2008 (Revised July 2009)
      • Case

      Gazprom (A): Energy and Strategy in Russian History

      By: Rawi E. Abdelal, Sogomon Tarontsi and Alexander Jorov
      Critics have accused Gazprom, the world's largest natural gas producer, of eschewing market principles in favor of the foreign policy priorities of the Russian government, ever since the energy giant cut off the supply to Ukraine in January of 2006. The purported... View Details
      Keywords: History; International Relations; Trade; Energy Industry; Russia; Soviet Union; Ukraine; Europe
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      Abdelal, Rawi E., Sogomon Tarontsi, and Alexander Jorov. "Gazprom (A): Energy and Strategy in Russian History." Harvard Business School Case 709-008, August 2008. (Revised July 2009.)
      • August 2008 (Revised July 2009)
      • Case

      Repositioning CARE USA

      By: V. Kasturi Rangan and Katharine Lee
      CARE USA, a large ($600 million) international nonprofit/NGO, had recently revamped its external branding and positioning in support of its international development work. The case lays out the challenges facing its new CEO, Helene Gayle, as she manages through the... View Details
      Keywords: Change Management; Management; Brands and Branding; Marketing Strategy; Product Positioning; Organizational Change and Adaptation; Non-Governmental Organizations; Adaptation; United States
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      Rangan, V. Kasturi, and Katharine Lee. "Repositioning CARE USA." Harvard Business School Case 509-005, August 2008. (Revised July 2009.)
      • 2008
      • Working Paper

      Extending Producer Responsibility: An Evaluation Framework for Product Take-Back Policies

      By: Michael W. Toffel, Antoinette Stein and Katharine Lee
      Manufacturers are increasingly being required to adhere to product take-back regulations that require them to manage their products at the end of life. Such regulations seek to internalize products' entire life cycle costs into market prices, with the ultimate... View Details
      Keywords: Product; Cost; Corporate Social Responsibility and Impact; Environmental Sustainability
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      Toffel, Michael W., Antoinette Stein, and Katharine Lee. "Extending Producer Responsibility: An Evaluation Framework for Product Take-Back Policies." Harvard Business School Working Paper, No. 09-026, July 2008. (September 2008.)
      • May 2008 (Revised August 2009)
      • Case

      Intel NBI: Handheld Graphics Organization

      By: Willy C. Shih and Thomas Thurston
      The Handheld Graphics Organization (HGO) was an internal start-up under Intel's New Business Incubator program. The unit designed a graphics co-processor for the handheld PDA market, to be sold with Intel's Xscale processor. Though NBI ventures were designed for a high... View Details
      Keywords: Business Startups; Corporate Entrepreneurship; Resource Allocation; Business Processes; Organizational Structure; Semiconductor Industry; United States
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      Shih, Willy C., and Thomas Thurston. "Intel NBI: Handheld Graphics Organization." Harvard Business School Case 608-098, May 2008. (Revised August 2009.)
      • May 2008
      • Article

      Regulation and Bonding: The Sarbanes-Oxley Act and the Flow of International Listings

      By: Suraj Srinivasan and Joseph Piotroski
      In this paper, we examine the economic impact of the Sarbanes-Oxley Act (SOX) by analyzing foreign listing behavior onto U.S. and U.K. stock exchanges before and after the enactment of the Act in 2002. Using a sample of all listing events onto U.S. and U.K. exchanges... View Details
      Keywords: Decision Choices and Conditions; Stocks; Government Legislation; Market Transactions; Motivation and Incentives; United Kingdom; United States
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      Srinivasan, Suraj, and Joseph Piotroski. "Regulation and Bonding: The Sarbanes-Oxley Act and the Flow of International Listings." Journal of Accounting Research 46, no. 2 (May 2008).
      • May 2008
      • Article

      Why Doesn't Capital Flow from Rich to Poor Countries? An Empirical Investigation

      By: Laura Alfaro, Sebnem Kalemli-Ozcan and Vadym Volosovych
      We examine the empirical role of different explanations for the lack of capital flows from rich to poor countries—the "Lucas Paradox." The theoretical explanations include cross country differences in fundamentals affecting productivity and capital market... View Details
      Keywords: International Finance; Wealth and Poverty; Development Economics; Income; Capital Markets; Cross-Cultural and Cross-Border Issues; Australia; Peru
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      Alfaro, Laura, Sebnem Kalemli-Ozcan, and Vadym Volosovych. "Why Doesn't Capital Flow from Rich to Poor Countries? An Empirical Investigation." Review of Economics and Statistics 90, no. 2 (May 2008): 347–368.
      • Article

      Czech Mate: Expropriation and Investor Protection in a Converging World

      By: Mihir A. Desai and Alberto Moel
      This paper examines the expropriation of a foreign investor by a local partner and the subsequent resolution of that case through international arbitration in favor of the investor. Despite the investor's 99% interest in joint venture, the local partner managed to... View Details
      Keywords: Joint Ventures; Capital Markets; Foreign Direct Investment; Geographic Location; Multinational Firms and Management; Governance Controls; Courts and Trials; Rights; Czech Republic; United States
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      Desai, Mihir A., and Alberto Moel. "Czech Mate: Expropriation and Investor Protection in a Converging World." Review of Finance 12, no. 1 (2008): 221–251. (This paper is a revised version of ECGI Working Paper No. 62/2004.)
      • 2008
      • Casebook

      The Rules of Globalization: Case Book

      By: Rawi Abdelal
      This is a book about the politics of the global economy — about how firms prosper by understanding those politics, or fail by misunderstanding them. Understanding the politics of globalization may once have been a luxury; it is now, for most high-level managers, simply... View Details
      Keywords: Trade; International Finance; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Policy; Government and Politics; Business and Government Relations
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      Abdelal, Rawi, ed. The Rules of Globalization: Case Book. Singapore: World Scientific Publishing, 2008.
      • 2008
      • Working Paper

      Consumer Demand for Prize-Linked Savings: A Preliminary Analysis

      By: P. Tufano, Nick Maynard and Jan-Emmanuel De Neve
      This paper reports on a small-scale survey of the potential American demand for prize-linked savings accounts, an account that awards prizes as part of the saving product's return. In October 2006, Centra Credit Union launched a prize-linked savings pilot. As part of... View Details
      Keywords: Saving; Income; Consumer Behavior; Personal Finance; Investment Return; Banks and Banking; Clarksville
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      Tufano, P., Nick Maynard, and Jan-Emmanuel De Neve. "Consumer Demand for Prize-Linked Savings: A Preliminary Analysis." Harvard Business School Working Paper, No. 08-061, February 2008.
      • January 2008 (Revised July 2009)
      • Case

      Forecasting the Great Depression

      By: Walter A. Friedman
      What is proper role of professional economic forecasting in financial decision making? The case presents excerpts from three leading economic forecasters on the eve of, and just after, the stock market crash of October 1929. The first set of excerpts is from Roger... View Details
      Keywords: History; Mathematical Methods; Personal Development and Career; Forecasting and Prediction; Financial Crisis
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      Friedman, Walter A. "Forecasting the Great Depression." Harvard Business School Case 708-046, January 2008. (Revised July 2009.)
      • January 2008 (Revised May 2008)
      • Supplement

      China Netcom: Corporate Governance in China (B)

      By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty
      Supplements the A case [308027]. With its dual listings on the Hong Kong stock market and New York stock Exchange, state-owned enterprise, China Netcom was mandated to meet the listing requirements of these exchanges. From this initial step, China Netcom's Chairman,... View Details
      Keywords: Management Teams; Corporate Governance; State Ownership; Standards; Globalized Markets and Industries; Telecommunications Industry; China
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      Abrami, Regina M., William C. Kirby, F. Warren McFarlan, and Tracy Yuen Manty. "China Netcom: Corporate Governance in China (B)." Harvard Business School Supplement 308-091, January 2008. (Revised May 2008.)
      • January 2008 (Revised February 2010)
      • Case

      Chocolates El Rey

      By: Rohit Deshpandé, Gustavo Herrero and Regina Garcia-Cuellar
      In late November 2006, Jorge Redmond, CEO of Chocolates El Rey, called a meeting with senior management to discuss the company's growth strategy. A relatively small firm with sales of around $14 million, El Rey produced top quality chocolate made with single origin... View Details
      Keywords: Family Business; Globalized Markets and Industries; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Segmentation; Agriculture and Agribusiness Industry; Food and Beverage Industry; Venezuela
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      Deshpandé, Rohit, Gustavo Herrero, and Regina Garcia-Cuellar. "Chocolates El Rey." Harvard Business School Case 508-052, January 2008. (Revised February 2010.)
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