Publications

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Research Summary

Antecedents and Consequences of Trust in Intraorganizational Relations: An International Comparison

This project moves the level of analysis to the intraorganizational level. The empirical context consists of internal relationships between the Information Systems (IS) function and the user groups. Are better project management techniques, better software development... View Details

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather... View Details

Keywords: by Julia Hanna; Publishing; Advertising

January 2018 (Revised January 2021)
Background Note

Customer Lifetime Social Value (CLSV)

By: Elie Ofek, Barak Libai and Eitan Muller

One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of... View Details

Keywords: Customer Lifetime Value; Customer Management; Social Contagion; Word Of Mouth; Customer Engagement; Customer Value and Value Chain; Measurement and Metrics; Customer Relationship Management

2012
Article

When Does the Glue of Social Ties Dissolve? Syndication Ties and Performance Cues in Withdrawals from Venture Capital Syndicates, 1985-2009

By: Pavel Zhelyazkov

The present study integrates the economic and social perspectives on the stability of collaboration by exploring how performance cues interact with interorganizational embeddedness in affecting firms' withdrawals from venture capital coinvestment syndicates. It finds... View Details

Keywords: Social and Collaborative Networks; Venture Capital; Performance; Cooperation

January 1987 (Revised June 1989)
Case

Coca-Cola vs. Pepsi-Cola (A)

Focuses on the competitive interaction between Coca-Cola and Pepsi-Cola specifically and the effect their dominance has on the other industry participants. Coke and Pepsi's competitive strategies are examined in an in-depth analysis; each firm's behavior is used to... View Details

Keywords: Competitive Strategy; Duopoly and Oligopoly; Food and Beverage Industry; United States

October–December 2023
Article

A Practical Guide to Conversation Research: How to Study What People Say to Each Other

By: Michael Yeomans, Katelynn Boland, Hanne K. Collins, Nicole Abi-Esber and Alison Wood Brooks

Conversation—a verbal interaction between two or more people—is a complex, pervasive, and consequential human behavior. Conversations have been studied across many academic disciplines. However, advances in recording and analysis techniques over the last decade have... View Details

Keywords: Interpersonal Communication; Analytics and Data Science; Research

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May 2011
Article

The Wise Leader

By: Ikujiro Nonaka and Hirotaka Takeuchi

In an era of increasing discontinuity, wise leadership has nearly vanished. Many leaders find it difficult to reinvent their corporations rapidly enough to cope with new technologies, demographic shifts, and consumption trends. They can't develop truly global... View Details

Keywords: Communication Intention and Meaning; Interpersonal Communication; Experience and Expertise; Values and Beliefs; Knowledge Sharing; Knowledge Use and Leverage; Leadership; Leadership Development; Corporate Social Responsibility and Impact; Personal Characteristics; Power and Influence

2014
Article

Where Global and Virtual Meet: The Value of Examining the Intersection of These Elements in Twenty-First-Century Teams

By: Cristina B. Gibson, Laura Huang, Bradley L. Kirkman and Debra L. Shapiro

We review prior research that has examined virtuality in teams (e.g., pertaining to the use of electronic media) or the global nature of teams (e.g., national and cultural differences), demonstrating that very few scholars have examined both simultaneously. Given that... View Details

Keywords: Global Virtual Teams; Cultural Diversity; Electronic Communication; Computer-mediated Communication; Groups and Teams; Global Range; Cross-Cultural and Cross-Border Issues; Interactive Communication

16 Apr 2009
Working Paper Summaries

Phenomenological Assumptions and Knowledge Dissemination within Organizational Studies

Keywords: by Corinne Bendersky & Kathleen L. McGinn

Article

How to Shift from Selling Products to Selling Services

By: Doug J. Chung

Only a few years ago, most software companies sold seat licenses for their products, charging customers on the basis of head count. But today, software is typically provided using cloud-based software-as-a-service (SaaS) models that charge customers fees for... View Details

Keywords: SaaS Business Models; Sales; Management; Business Model; Salesforce Management; Applications and Software; Customer Relationship Management

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2019
Chapter

Markets as Networks: The Dynamics and Implications of Interorganizational Network Structures

By: Ranjay Gulati and Maxim Sytch

We discuss existing research that applies a relational, socio-structural lens to studying organizations and markets. Research in this field has described markets first and foremost as networks of enduring relationships and repeated interactions among organizations. We... View Details

Keywords: Interorganizatonal Relationships; Social Networks; Networks; Markets

06 May 2024
Research & Ideas

The Critical Minutes After a Virtual Meeting That Can Build Up or Tear Down Teams

mask, and what do you unveil?” In studying backstage interactions among employees working for a global company in the United States and China, Perlow found that team members in the two locations often interpreted what happened on the... View Details

Keywords: by Michael Blanding

Article

Are Crises Good for Long-term Growth? The Role of Political Institutions

By: Alberto Cavallo and Eduardo Cavallo

This paper provides empirical evidence for the importance of institutions in determining the outcome of crises on long-term growth. We show that once unobserved country-specific effects and other sources of endogeneity are accounted for, political institutions affect... View Details

Keywords: Growth; Democracy; Macroeconomics; Growth and Development; Financial Crisis; Economic Growth; Government and Politics

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September 2002
Case

Seattle Public Schools, 1995-2002 (B): The Performance Agenda

Describes the implementation in Seattle Public Schools, under the direction of Superintendent Joseph Olchefske, of a systemwide standards and accountability scheme, known as the Performance Agenda. The Performance Agenda set academic standards for students and defined... View Details

Keywords: Leadership; Management Practices and Processes; Social Entrepreneurship; Education; Education Industry; Seattle

September 2000 (Revised March 2001)
Case

Old Mutual

By: Tarun Khanna, Krishna G. Palepu and Kirsty O'Neil-Massaro

Designed to explore the demutualization and listing overseas of one of Africa's largest financial institutions, Old Mutual, and the effects that these actions have on South Africa's domestic capital markets. Explores the particular difficulties that arise as a result... View Details

Keywords: Financial Institutions; Growth and Development Strategy; Organizational Structure; Global Strategy; Corporate Strategy; Capital Markets; Corporate Social Responsibility and Impact; Business Education; Financial Strategy; Business or Company Management; Financial Services Industry; Banking Industry; South Africa

03 Jun 2015
Working Paper Summaries

Business Models--Nature and Benefits

Keywords: by Ramon Casadesus-Masanell & John Heilbron

August 2018 (Revised February 2019)
Case

Shindigz

By: Frank Cespedes

Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through third-party retail and wholesale channels, and external online marketplaces. The case focuses on pricing challenges facing a venture with an... View Details

Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Brands and Branding; Distribution Channels; E-commerce; Consumer Products Industry

Research Summary

People Are Experience Goods: Improving Online Dating with Virtual Dates

Because internet search mechanisms are designed for finding searchable items, we tend to conceptualize the things we seek online in terms of their objective characteristics. For some pursuits, however, this illuminates a mismatch between processes and goals. In online... View Details

June 2014
Teaching Note

Hindustan Petroleum Corporation Ltd.: Driving Change Through Internal Communication

By: Boris Groysberg, Sarah L. Abbott and Robin Abrahams

Hindustan Petroleum (HPCL), confronted in 2003 with an urgent need to change how it operated externally, adopted a highly innovative approach to communicating internally. This case, set in 2010, presents an overview of the new, more interactive model of employee... View Details

Keywords: Communication Strategy; Change Management; Communication; Change; Leadership; Management; Energy Industry; India