Publications

October 1992 (Revised September 1993)
Case

Nopane Advertising Strategy

By: David E. Bell

Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results... View Details

Keywords: Competition; Intellectual Property; Advertising; Health Care and Treatment; Brands and Branding; Product Marketing; Pharmaceutical Industry; United States

February 1992 (Revised April 1995)
Case

Pfizer: Global Protection of Intellectual Property

By: Lynn S. Paine and Michael Santoro

Top officials at Pfizer are assessing their strategy for improving protection of Pfizer's patents around the world. The outcome of the Uruguay Round of the GATT negotiations is uncertain, and it is not clear whether an acceptable intellectual property protection... View Details

Keywords: Patents; Trade; Policy; Government and Politics; Business Strategy; Agreements and Arrangements; Alliances; Cross-Cultural and Cross-Border Issues; Pharmaceutical Industry; United States; Japan; Europe

1991
Working Paper

Manufacturing, Firm Boundaries, and the Protection of Intellectual Property

By: Gary P. Pisano and Paul Mang

September 1991 (Revised February 1993)
Case

Burroughs Wellcome and AZT (A)

By: Willis M. Emmons III

Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details

Keywords: Governing Rules, Regulations, and Reforms; Ethics; Business and Government Relations; Communication Strategy; Health Care and Treatment; Monopoly; Intellectual Property; Research and Development; Price; Pharmaceutical Industry; London

summer 1991
Article

Trade Secrets and the Justification of Intellectual Property: A Comment on Hettinger

By: L. S. Paine

Keywords: Intellectual Property

January 1991 (Revised January 1992)
Supplement

IBM-Fujitsu Settlement

By: Joseph L. Badaracco Jr.

Describes the decision by the arbitrators chosen to resolve the intellectual property dispute between IBM and Fujitsu. View Details

Keywords: Decisions; Intellectual Property; Business or Company Management; Conflict Management

Article

Novelty and Disclosure in Patent Law

By: Suzanne Scotchmer and Jerry R. Green

The stringency of the novelty requirement in patent law affects the pace of innovation because it affects the amount of technical information that is disclosed among firms. It also affects ex ante profitability of research. We compare weak and strong novelty... View Details

Keywords: Patents; Law

Read Now

March 1990 (Revised October 1994)
Case

IBM-Fujitsu Dispute

By: Joseph L. Badaracco Jr.

Describes a dispute between IBM and Fujitsu over allegations that Fujitsu stole proprietary IBM software for controlling mainframe computers. Also describes a novel arbitration agreement intended to resolve the dispute, an overview of intellectual property law in the... View Details

Keywords: Trade; Ethics; Intellectual Property; Law; Negotiation Process; Relationships; Software; Information Technology Industry

September 1989
Case

Intellectual Property Rights: The IBM-Fujitsu Case

By: Joseph L. Badaracco Jr.

Keywords: Intellectual Property; Law; Computer Industry; United States; Japan

1989
Other Unpublished Work

Intellectual Property and Developing Countries: Options for US Policy

By: Louis T Wells Jr

Keywords: Intellectual Property; Policy; United States

January 1988 (Revised May 1992)
Case

Howard Head and Prince Manufacturing, Inc.

By: Howard H. Stevenson

Deals with the issue of an entrepreneur in a very successful company deciding whether to stay through a period of great growth or to sell. What are the entrepreneur's responsibilities to the organization, to his employees, to the public? As subtopics, the issues of... View Details

Keywords: Business Growth and Maturation; Decisions; Entrepreneurship; Patents; Law; Markets; Production; Sales

May 1987
Background Note

Note on Intellectual Property

By: Louis T. Wells Jr.

December 1980 (Revised January 1992)
Case

Savannah West

By: William J. Poorvu and John H. Vogel Jr.

Allison Porter, a loan officer for Chemical Bank, must decide whether to make a construction loan on a 216-unit apartment building to be built in Savannah, Georgia. In teaching this case, one begins by looking at the economics, marketing data, etc., of the proposed... View Details

Keywords: Credit; Property; Financing and Loans; Banks and Banking; Housing; Risk Management; Valuation; Real Estate Industry; Banking Industry; Georgia (state, US)