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June 2011 (Revised December 2013)
Case

FIJI Water: Carbon Negative?

By: Francesca Gino, Michael W. Toffel and Stephanie van Sice

Seeking to go beyond global best practices in reducing environmental impacts, FIJI Water, a premium artesian bottled water company in the United States, launched a Carbon Negative campaign that would offset more greenhouse gas emissions than were released by the... View Details

Keywords: Carbon Footprint; Carbon Offsetting; Corporate Social Responsibility and Impact; Environmental Sustainability; Brands and Branding; Negotiation Tactics; Business and Government Relations; Corporate Strategy; Food and Beverage Industry; United States; Fiji

November–December 2014
Article

Fairness and Efficiency in Multiportfolio Optimization

By: Dan A. Iancu and Nikolaos Trichakis

We deal with the problem faced by a portfolio manager in charge of multiple accounts. We argue that because of market impact costs, this setting differs in several subtle ways from the classical (single account) case, with the key distinction being that the performance... View Details

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July 2000 (Revised August 2000)
Case

AllHerb.com: Evolution of an E-tailer

By: Teresa M. Amabile and Christina L. Darwall

Serial entrepreneur Ken Hakuta, in the second year of his latest venture, reconsiders his original strategy of maintaining an independent, self-funded, self-led company. His Internet herbal remedy company, AllHerb.com, has already enjoyed considerable success with its... View Details

Keywords: Entrepreneurship; Corporate Entrepreneurship; Technological Innovation; Business or Company Management; Goals and Objectives; Strategic Planning; Strategy; Competitive Strategy; Medical Devices and Supplies Industry; Web Services Industry

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01 May 2012
First Look

First Look: May 1

perspective or philosophical approaches, and used a normative approach by focusing on the question of how people should act when resolving ethical dilemmas. In this paper, we briefly describe the traditional View Details

Keywords: Carmen Nobel

December 2008
Supplement

Procter & Gamble in the 21st Century (B): Welcoming Gillette (Abridged)

By: Rosabeth M. Kanter and Matthew Bird

A.G. Lafley and P&G leaders decided to approach the Gillette integration differently from previous mergers. Using P&G's purpose, values, and principles (PVP) it treated the acquisition as a merger which sought to take the "best of both" from each company. In the... View Details

Keywords: Mergers and Acquisitions; Integration; Mission and Purpose; Values and Beliefs; Change Management; Organizational Change and Adaptation

March 2025
Supplement

Intuition Robotics: An AI Companion for Older Adults (B)

By: Amit Goldenberg, Elie Ofek and Orna Dan

Two years after Intuition Robotics opted to pursue a business-to-government contract with the New York State Office of the Aging, and put direct-to-consumer efforts on the back burner, it was at a crossroads. The partnership had been successful, and the company had... View Details

Keywords: Business Model; AI and Machine Learning; Resource Allocation; Business and Government Relations; Partners and Partnerships; Business Strategy; Health Industry; Technology Industry; New York (state, US); United States

October 2008 (Revised September 2009)
Supplement

Procter & Gamble in the 21st Century (B): Welcoming Gillette

By: Rosabeth M. Kanter and Matthew Bird

A.G. Lafley and P&G leaders decided to approach the Gillette integration differently from previous mergers. Using P&G's purpose, values, and principles (PVP) it treated the acquisition as a merger that sought to take the "best of both" from each company. In the... View Details

Keywords: Mergers and Acquisitions; Change Management; Decision Choices and Conditions; Management Skills; Organizational Change and Adaptation; Integration

December 2007 (Revised July 2008)
Supplement

MINI USA: Finding a New Advertising Agency (B)

Selling an intangible like advertising services is a difficult task. The first step is to understand how brands buy these services. What are they looking for? What do they need to learn? How do they go about assessing things like creativity, trust, and loyalty? This... View Details

Keywords: Advertising; Acquisition; Service Operations; Sales; Strategy; Advertising Industry

February 2016 (Revised August 2020)
Case

InsightSquared: Developing the Sales and Marketing Plan

By: Mark Roberge, Tom Eisenmann and Frank Cespedes

Fred Shilmover and Sam Clemens prepared for their fourth quarter board meeting. They were excited to have scaled their software startup, InsightSquared, to $2 million in revenue and secured an $8 million round of venture capital. However, they disagreed on the path... View Details

Keywords: Sales Planning; Applications and Software; Marketing; Sales; Planning; Growth and Development Strategy

March 2020 (Revised March 2022)
Case

Wachtell Lipton: Focused Excellence

By: Ashish Nanda and Margaret Cross

For years, Wachtell, Lipton, Rosen & Katz—a small, New York City law firm—has consistently boasted the highest profits per partner and one of the highest “prestige” ratings among U.S.-based law firms. The firm has remained loyal to a distinctive strategy ever since its... View Details

Keywords: Strategy; Law; Mergers and Acquisitions; Legal Services Industry; New York (city, NY)

Research Summary

Channel Stewardship

By: V. Kasturi Rangan

Drawing on a dozen in-depth primary case studies, field research, and consulting applications, Rangan has developed a paradigm for continuously evolving a firm's Go-to-Market strategy in keeping up with the changes in its business environment. This evolutionary... View Details

July 2009 (Revised January 2014)
Case

Sustainability at Millipore

By: Michael W. Toffel and Katharine Lee

This case describes Millipore Corporation's approach to becoming a more environmentally sustainable company. As he prepared for his quarterly meeting with the CEO, the Director of Sustainability needed to develop positions on several issues. Tactically, he needed to... View Details

Keywords: Investment; Corporate Disclosure; Operations; Corporate Social Responsibility and Impact; Organizational Structure; Natural Environment; Environmental Sustainability; Pollutants

12 Sep 2023
Cold Call Podcast

Can Remote Surgeries Digitally Transform Operating Rooms?

Keywords: Health

05 Jul 2006
Working Paper Summaries

Improving Corporate Governance with the Balanced Scorecard

Keywords: by Robert S. Kaplan & Michael E. Nagel

2012
Book

Banks as Multinationals

This is a revised edition of a comparative, international study which looks at the history of multinational banks. Researchers from the United States, Japan, Europe, and Australia survey the evolution of multinational banks over time and suggest a conceptual framework... View Details

Keywords: Business History; Multinational Firms and Management; Banks and Banking; Business Strategy; Geographic Location; Trends; Theory

June 2013 (Revised January 2024)
Case

Governance and Sustainability at Nike (A)

By: Lynn S. Paine, Nien-hê Hsieh and Lara Adamsons

Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details

Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB＆I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland

November 2005
Case

Playgrounds and Performance: Results Management at KaBOOM! (A)

By: Herman B. Leonard, Marc J. Epstein and Laura Winig

KaBOOM!, a successful playground-building social enterprise funded through corporate partnerships, wants to develop a performance measurement system that will enable the organization to expand its impact substantially. The board of directors and management are trying... View Details

Keywords: Governing and Advisory Boards; Growth and Development Strategy; Social Enterprise; Performance Evaluation; Management Systems; Design; Construction Industry

February 1992 (Revised January 2002)
Case

BMW: The 7-Series Project (A)

By: Gary P. Pisano

Explores BMW's decision about how to manufacture prototype vehicles. Historically, BMW's prototypes were handcrafted by highly skilled artisans in the company's shop. A proposal has been made to alter the process so that prototypes are made in a way that can better... View Details

Keywords: Product Development; Research and Development; Design; Production; Strategy; Quality; Decision Making; Auto Industry; Manufacturing Industry; Germany

13 Feb 2012
Research & Ideas

The Case Against Racial Colorblindness

In trying to prevent discrimination and prejudice, many companies adopt a strategy of "colorblindness"—actively trying to ignore racial differences when enacting policies and... View Details

Keywords: by Carmen Nobel

November 2016 (Revised February 2017)
Case

BrightStar Care: The Evolution of a Leadership Team

By: Boris Groysberg, Colleen Ammerman and John D. Vaughan

BrightStar Care was a rapidly growing franchise of home health care agencies. Founded by husband and wife team JD and Shelly Sun as a single agency near Chicago in 2002, BrightStar had opened nearly 300 franchises across the United States by 2016, generating over $300... View Details

Keywords: Health Care Services; Entrepreneurs; Board Of Directors; Boards Of Directors; Health Care Industry; Growth Strategy; Organizational Change; Brand Positioning; Entrepreneurial Organizations; Entrepreneurial Management; Franchising; Family-owned Business; Home Health Care; Managing Growth; Management Styles; Organizational Development; Talent Management; Women Executives; Women And Leadership; Business Startups; Family Business; Small Business; Talent and Talent Management; Governing and Advisory Boards; Health Care and Treatment; Human Capital; Leadership Development; Leadership Style; Business or Company Management; Growth and Development Strategy; Management Analysis, Tools, and Techniques; Management Skills; Management Style; Management Succession; Management Systems; Management Teams; Brands and Branding; Marketing Strategy; Strategy

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