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- Faculty Publications (79)
Show Results For
- All HBS Web (560)
- Faculty Publications (79)
- May–June 2011
- Article
The Uninvited Brand
By: Susan Fournier and Jill Avery
Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
- September 2022 (Revised November 2022)
- Teaching Note
PittaRosso: Artificial Intelligence-Driven Pricing and Promotion
By: Ayelet Israeli
Teaching Note for HBS Case No. 522-046. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
- 01 Dec 2002
- News
HBS Alumni Association Board of Directors: President's Report
It's been a busy autumn at HBS. In September, the School successfully launched its first-ever capital campaign (see coverage). A few weeks later, the fall reunions were very well attended. The Alumni Board then held a productive meeting... View Details
- 15 Jun 2021
- News
Action Plan: Come as You Are
Museum in Salem, Massachusetts. And from 1998 to 2004, he was executive director at Harvard’s Museum of Natural History. At the ROM, Basseches is leading a campaign to make art accessible to all. He emphasizes art’s problem-solving... View Details
- November 2021 (Revised December 2021)
- Supplement
PittaRosso (B): Human and Machine Learning
By: Ayelet Israeli
This case supplements the "PittaRosso: Artificial Intelligence-Driven Pricing and Promotion" case, and provides major highlights on what happened at the company since the first case. View Details
Keywords: Artificial Intelligence; Pricing; Pricing Algorithm; Pricing Decisions; Pricing Strategy; Pricing Structure; Promotion; Promotions; Online Marketing; Data-driven Decision-making; Data-driven Management; Retail; Retail Analytics; Price; Advertising Campaigns; Analytics and Data Science; Analysis; Digital Marketing; Budgets and Budgeting; Marketing Strategy; Marketing; Transformation; Decision Making; AI and Machine Learning; Retail Industry; Italy
Israeli, Ayelet. "PittaRosso (B): Human and Machine Learning." Harvard Business School Supplement 522-047, November 2021. (Revised December 2021.)
- 01 Mar 2017
- News
Case Study: Moment in the Sun
health benefits—it helps the body store less fat, helps build the immune system, and reduces stress.” Hoskins cofounded the company in 2014, launching a Kickstarter campaign in November 2015 that netted Ario more than $200,000 in 30 days.... View Details
Keywords: Dan Morrell
- 17 Nov 2015
- Lessons from the Classroom
How Activist Investors Became Respectable
no company is off limits. Activists have recently pressed for action at Apple, GE, and DuPont. Campaigns against companies with market capitalizations of more than $25 billion nearly tripled last year. The activist’s transformation to... View Details
- 07 Jul 2023
- Blog Post
Looking to Leave a Mark? Memorable Leaders Don't Just Spout Statistics, They Tell Stories
Harvard Business School. People are more likely to recall information over a longer period when it’s wrapped in an anecdote as opposed to statistics, according to the study, "Stories, Statistics and Memory.” Graeber’s research validates... View Details
- 01 Jun 2002
- News
Profile: The Invisible Hand - Robert Massie and God's Green Earth
“helps businesses provide this increasingly important information in a more rationalized way.” Massie's energy and output is even more remarkable given the fact that some twenty years ago, he acquired HIV in the course of his many... View Details
- 25 Jul 2018
- News
HBS Alumni Leader, Benefactor Dies at 86
Reunion gift committee and chaired the Capital Campaign the School held from 2002 to 2005, an effort that raised some $600 million. From 1998 to 2004, he was a member of Harvard’s Board of Overseers and served as the Board’s president... View Details
- 26 Sep 2019
- Research & Ideas
What Can the World’s Largest Refugee Camp Teach Us About the Meaning of Work?
Two years have passed since more than 700,000 Rohingya people fled a bloody ethnic cleansing campaign in Myanmar and created the world’s largest refugee camp in Bangladesh. But not much has changed since then. At the Kutupalong camp,... View Details
Keywords: by Danielle Kost
- 01 Apr 1999
- News
A Random Sampling of HBS Graduates in the News
Lawrence S. Kramer (MBA '74), who spent twenty years as a newspaper reporter and editor for publications such as the Washington Post and the San Francisco Examiner, was himself in the news last January. Kramer's financial information... View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
business, and the difficulties writing about such a moving target. Julia Hanna: What is the subject of your book in progress? Stephen P. Bradley: We are looking at industries that are being transformed by broadband such as the news and View Details
- 22 Aug 2012
- Research & Ideas
Advertising: It’s Not ‘Mad Men’ Anymore
Fans of the television show Mad Men are well acquainted with the mystique of the advertising business, circa 1960s, where relationships were consummated over martinis and campaigns fashioned through the wizardry of creative director Don... View Details
- 01 Oct 2002
- News
Dean Clark on Leadership, Educational Priorities, and Funding the Future
This fall marks the launch of the first capital campaign in Harvard Business School's 94-year history, with a goal of raising $500 million by the end of 2005. In the following interview, Dean Kim B. Clark talks about the current state of... View Details
- 16 Aug 2024
- In Practice
Election 2024: What's at Stake for Business and the Workplace?
volunteer as poll workers. Facilitate political engagement. Look to online platforms that have simplified small contributions to political campaigns and increased the diversity of donors, as well as efforts to encourage employees and... View Details
Keywords: by Rachel Layne
- 15 Apr 2021
- News
Bringing Light to the Fight
outcomes. Public interest in the illness could also drive funding toward breast cancer research. Breast Cancer Foundation NZ launched a media campaign to spotlight the disease, and Smyth’s mother gave her daughter permission to talk about... View Details
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
In the 2012 US presidential election, the Obama campaign deftly used a Facebook app to register voters and have friends message them to get out the vote. But it was 2016 presidential campaign that really... View Details
Keywords: by George Riedel
- 01 Sep 2016
- News
Offshore Learning
back to the mainland. “Our classroom is a 204-acre island with two salt marshes, a fresh water marsh, an inner tidal zone, meadows, and forests.” Since 2005, Pearson has spearheaded an $8.3 million capital campaign to fund infrastructure... View Details