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  • All HBS Web  (5,162)
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  • All HBS Web  (5,162)
    • People  (6)
    • News  (1,199)
    • Research  (3,439)
    • Events  (19)
    • Multimedia  (6)
  • Faculty Publications  (2,314)
← Page 20 of 5,162 Results →
  • April 2011
  • Module Note

How Customer Information Systems Drive Strategy: Customer Profitability

By: Francisco de Asis Martinez-Jerez
Keywords: Customers; Information Management; Marketing Strategy; Commercialization; Profit
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Martinez-Jerez, Francisco de Asis. "How Customer Information Systems Drive Strategy: Customer Profitability." Harvard Business School Module Note 111-098, April 2011.
  • 22 Apr 2015
  • Working Paper Summaries

Is No News (Perceived as) Bad News? An Experimental Investigation of Information Disclosure

Keywords: by Ginger Jin, Michael Luca & Daniel Martin
  • Web

Negotiation, Organizations & Markets Curriculum - Faculty & Research

Negotiation, Organizations & Markets Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Elective Curriculum (SECOND YEAR) Course Title Faculty Name Term Quarter Credits Advanced Negotiation: Great... View Details
  • Fast Answer

Government data and information sources for public entrepreneurship

Municipal, local and national level financial data, demographics and market information sources to inform and support public sector entrepreneurship  Where can I find... View Details
  • Web

National Markets - The Art of American Advertising

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details
  • Web

Buy Now, Pay Later: Credit and Information Technology

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
  • 2005
  • Book

Problems and Cases in Health Care Marketing

By: John T. Gourville, John A. Quelch and V. Kasturi Rangan
Keywords: Problems and Challenges; Cases; Health; Marketing
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Gourville, John T., John A. Quelch, and V. Kasturi Rangan. Problems and Cases in Health Care Marketing. New York: McGraw-Hill/Irwin, 2005.
  • 1993
  • Chapter

The Adjustment of Stock Prices to New Information

By: Eugene F. Fama, Lawrence Fisher, Michael C. Jensen and Richard J. Roll
Keywords: Stocks; Financial Markets; Information; Fluctuation; Financial Services Industry
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Fama, Eugene F., Lawrence Fisher, Michael C. Jensen, and Richard J. Roll. "The Adjustment of Stock Prices to New Information." In Strategic Issues in Finance, edited by Keith Wand. Butterworth-Heinemann, 1993. (Previously published in International Economic Review, Vol. 10 (Feb. 1969) and Investment Management: Some Readings, J. Lorie and R. Brealey, Eds (Praeger Publishers, 1972))
  • Fast Answer

Stock Pitching: company, industry and market research

What resources should I use to formulate a stock pitch?   Research Topics Suggested Resources Company Bloomberg Current and historical financial information on individual... View Details
  • 27 Feb 2017
  • Research & Ideas

Reputation is Vital to Survival in Turbulent Markets

informational cues it provides. We propose that it is this very stability that provides a springboard for firms to reorient resources in order to adapt to a changing environment. For example, when Mahindra had to lay off 500 people to... View Details
Keywords: by Sean Silverthorne
  • October 2011 (Revised September 2014)
  • Case

Paddle8: Painting a New Picture of the Art Market

By: Mukti Khaire
The Paddle8 case is a short case that presents the idea for a new business in the global art market and asks students to evaluate whether it will work, given the structure and unique workings of the art market. Paddle8 is a New York-based startup that partners with... View Details
Keywords: Arts; Business Plan; Business Startups; Corporate Entrepreneurship; Internet and the Web; Trade; Fine Arts Industry; New York (city, NY)
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Khaire, Mukti. "Paddle8: Painting a New Picture of the Art Market." Harvard Business School Case 812-047, October 2011. (Revised September 2014.)
  • 01 Dec 2010
  • News

Money and Markets Dominate New Course Offerings

the Financial Crisis is for those who plan to work in the financial services industry, since it is dominated by a variety of intermediaries that channel savings and investments. Globalization and Emerging Markets is for students... View Details
Keywords: curriculum
  • March 2010
  • Article

Information Content of Insider Trades before and after the Sarbanes-Oxley Act

By: Francois Brochet
This paper examines the information content of Form 4 filings under the more timely disclosure regime introduced by Section 403 of the Sarbanes-Oxley Act of 2002 (SOX). Abnormal returns and trading volumes around filings of insider stock purchases are significantly... View Details
Keywords: Stocks; Corporate Disclosure; Governing Rules, Regulations, and Reforms; Government Legislation; Lawsuits and Litigation; Market Transactions; Volume; Sales
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Brochet, Francois. "Information Content of Insider Trades before and after the Sarbanes-Oxley Act." Accounting Review 85, no. 2 (March 2010): 419–446.
  • June 2014
  • Case

Riverview Law: Applying Business Sense to the Legal Market

By: Heidi K. Gardner and Silvia Hodges Silverstein
Riverview Law, run like a business rather than a traditional law firm, wants to expand its unconventional concept from the UK to the US. The firm's approach includes performing all legal work for annual fixed-price contracts, using data and analytics to advise clients... View Details
Keywords: Strategy; Professional Services; Disruptive Innovation; Law Firms; Client Service; Culture; Recruiting; Management; Professional Services Firms; Business Model; Legal Services Industry; United Kingdom; United States
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Gardner, Heidi K., and Silvia Hodges Silverstein. "Riverview Law: Applying Business Sense to the Legal Market." Harvard Business School Case 414-079, June 2014.
  • February 1988
  • Case

IBM Marketing Organization (A): Changes in Structure

By: Frank V. Cespedes
Keywords: Marketing Strategy; Information Technology Industry
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Cespedes, Frank V. "IBM Marketing Organization (A): Changes in Structure." Harvard Business School Case 588-060, February 1988.
  • 26 Jul 2006
  • Research & Ideas

The Strategic Way to Go to Market

Business School marketing professor V. Kasturi "Kash" Rangan in his new book, Transforming Your Go-to-Market Strategy. The auto industry, he says, is a stark example of why go-to-market strategies need high-level attention and... View Details
Keywords: by Sean Silverthorne
  • 02 Aug 2018
  • News

Can Marketing Help Halt the Heroin Epidemic?

advertising and marketing filled with stark depictions of the harsh realities of drug use. On this episode of Skydeck, Langford speaks with associate editor Julia Hanna about how they’ll craft these messages, how effective they can be—and... View Details
  • Article

Media Companies Need to Become Marketing Companies

By: Andrew J. Heyward and Jeffrey F. Rayport
Keywords: Technology; Digital; Services; Strategy; Internet and the Web; Marketing
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Heyward, Andrew J., and Jeffrey F. Rayport. "Media Companies Need to Become Marketing Companies." Harvard Business Review Blogs (February 3, 2009).
  • spring 2000
  • Article

Pricing and Market Making on the Internet

By: R. Dolan and Y. Moon
Keywords: Price; Markets; Internet and the Web
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Dolan, R., and Y. Moon. "Pricing and Market Making on the Internet." Journal of Interactive Marketing 14, no. 2 (spring 2000): 56–73.
  • February 2018
  • Article

Auctions versus Posted Prices in Online Markets

By: Liran Einav, Chiara Farronato, Jonathan Levin and Neel Sundaresan
Auctions were very popular in the early days of internet commerce, but today online sellers mostly use posted prices. We model the choice between auctions and posted prices as a trade-off between competitive price discovery and convenience. Evidence from eBay fits the... View Details
Keywords: Internet and the Web; Auctions; Price
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Einav, Liran, Chiara Farronato, Jonathan Levin, and Neel Sundaresan. "Auctions versus Posted Prices in Online Markets." Journal of Political Economy 126, no. 1 (February 2018): 178–215.
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