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  • February 2008 (Revised September 2008)
  • Case

Apple Inc., 2008

By: David B. Yoffie and Michael Slind
In January 2007, three decades after its incorporation, Apple Computer shed the second word in its name and became Apple Inc. With that move, the company signaled a fundamental shift away from its historic status as a vendor of the Macintosh personal computer (PC)... View Details
Keywords: Business Model; Leadership; Industry Growth; Corporate Strategy; Information Infrastructure; Internet and the Web; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
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Yoffie, David B., and Michael Slind. "Apple Inc., 2008." Harvard Business School Case 708-480, February 2008. (Revised September 2008.)
  • March 2002 (Revised May 2003)
  • Case

NeoPets, Inc.

By: Thomas R. Eisenmann and Elizabeth Kind
NeoPets, a rapidly growing Internet start-up, faces decisions about its international expansion strategy--whether to enter a joint venture with a conglomerate in Singapore to exploit Asian markets as well as which other regions to target. NeoPets allows its... View Details
Keywords: Expansion; Global Strategy; Network Effects; Joint Ventures; Business Conglomerates; Age; Internet and the Web; Product Positioning; Digital Marketing; Internet and the Web; Corporate Entrepreneurship; Information Technology Industry; Asia; Singapore
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Eisenmann, Thomas R., and Elizabeth Kind. "NeoPets, Inc." Harvard Business School Case 802-100, March 2002. (Revised May 2003.)
  • March 2002 (Revised June 2005)
  • Case

AOL Time Warner, Inc.

By: Stephen P. Bradley and Erin Sullivan
AOL Time Warner, which has been billed as the "first fully integrated media and communications company of the Internet Century," raises the fundamental question of how value will be created and captured by the merger of AOL and Time Warner. This case describes just how... View Details
Keywords: Mergers and Acquisitions; Internet and the Web; Value Creation; Organizational Culture; Consolidation; Change Management; Telecommunications Industry; Telecommunications Industry; United States
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Bradley, Stephen P., and Erin Sullivan. "AOL Time Warner, Inc." Harvard Business School Case 702-421, March 2002. (Revised June 2005.)
  • 30 Nov 2016
  • Op-Ed

Where Could More Regulation Help Small Businesses? Online Lending.

charter permitting preemption of state law. The Internet is not bound by any one state, and the market for loans online is no exception—regulation must reflect this new reality. However, regulators should not simply mandate all federal... View Details
Keywords: by Karen Mills and Brayden McCarthy; Financial Services
  • 2009
  • Working Paper

Running Out of Numbers: Scarcity of IP Addresses and What to Do About It

By: Benjamin Edelman
The Internet's current numbering system is nearing exhaustion: Existing protocols allow only a finite set of computer numbers ("IP addresses"), and central authorities will soon deplete their supply. I evaluate a series of possible responses to this shortage: Sharing... View Details
Keywords: Policy; Resource Allocation; Market Transactions; Internet; Technology Networks; Technology Industry; Technology Industry
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Edelman, Benjamin. "Running Out of Numbers: Scarcity of IP Addresses and What to Do About It." Harvard Business School Working Paper, No. 09-091, February 2009. (Revised March 2009.)
  • March 2010 (Revised November 2010)
  • Case

Pandora Radio: Fire Unprofitable Customers?

By: Willy C. Shih and Halle Alicia Tecco
Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details
Keywords: Business Model; Customer Satisfaction; Music Entertainment; Venture Capital; Profit; Growth and Development Strategy; Consumer Behavior; Internet; Media and Broadcasting Industry
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Shih, Willy C., and Halle Alicia Tecco. "Pandora Radio: Fire Unprofitable Customers?" Harvard Business School Case 610-077, March 2010. (Revised November 2010.)
  • May 2004
  • Background Note

56K Modem Battle

By: David B. Yoffie and Deborah Freier
Examines the battle to set the standard for the 56K modem. Set in 1996, this case looks at how computers accessed the Internet via a telephone line, or dial-up connection, and a hardware modem. In 1995, there were 18.6 million total modem unit shipments, with market... View Details
Keywords: Announcements; Revenue; Patents; Product Launch; Network Effects; Standards; Competition; Information Infrastructure; Internet and the Web; Technology Industry; Illinois
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Yoffie, David B., and Deborah Freier. "56K Modem Battle." Harvard Business School Background Note 704-501, May 2004.
  • 2014
  • Book

Retail Revolution: Will Your Brick & Mortar Store Survive?

By: Rajiv Lal, Jose B. Alvarez and Dan Greenberg
In Retail Revolution, the authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this... View Details
Keywords: Business Ventures; Internet and the Web; Marketing Strategy; Distribution Channels; Retail Industry
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Lal, Rajiv, Jose B. Alvarez, and Dan Greenberg. Retail Revolution: Will Your Brick & Mortar Store Survive? Independently published, 2014.
  • April 2004 (Revised December 2004)
  • Case

Jazztel

By: Marc L. Bertoneche, Laurent Jacque, Kenneth Hynes and Jennifer Woolman
Jazztel--an upstart Spanish telecom--is considering an IPO on the NASDAQ (rather than the Madrid Bolsa) for funding its ambitious capital expenditure program estimated at $750 million over the next 10 years. The alternative would be another round of high-yield debt.... View Details
Keywords: History; Initial Public Offering; Valuation; Privatization; Financing and Loans; Financial Strategy; Telecommunications Industry; Spain
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Bertoneche, Marc L., Laurent Jacque, Kenneth Hynes, and Jennifer Woolman. "Jazztel." Harvard Business School Case 204-047, April 2004. (Revised December 2004.)
  • November 2000 (Revised December 2000)
  • Background Note

Online Content Providers

By: Thomas R. Eisenmann and Alastair Brown
Describes the business model for online content providers, companies that distribute copyright content via the Internet. Focuses on their revenue and cost drivers and on the ways that online content providers create value for consumers. Also investigates the benefits... View Details
Keywords: Internet and the Web; Customers; Value Creation; Business Model; Internet and the Web; Cash Flow; Risk and Uncertainty; Growth and Development Strategy; Problems and Challenges; Decision Making; Profit; Information Industry
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Eisenmann, Thomas R., and Alastair Brown. "Online Content Providers." Harvard Business School Background Note 801-261, November 2000. (Revised December 2000.)
  • April 2001 (Revised February 2003)
  • Case

Moore Medical Corporation

Moore Medical is a medium-sized distributor of medical supplies to practitioners, such as podiatrists and emergency medical technicians. At the time of the case, it has relied on traditional customer channels such as catalogs, phones, and faxes to communicate product... View Details
Keywords: Change Management; Internet and the Web; Marketing Communications; Information Technology; Order Taking and Fulfillment; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry
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McAfee, Andrew P., and Gregory Bounds. "Moore Medical Corporation." Harvard Business School Case 601-142, April 2001. (Revised February 2003.)
  • March 2017 (Revised March 2022)
  • Case

Flashion: Art vs. Science in Fashion Retailing

By: Kris Ferreira and Karim R. Lakhani
Kate Wilson, retail analytics manager at Flashion, a fashion flash-sale site, is tasked with developing analytics to optimize pricing for first-exposure products on the site. Many in the industry have relied on years of experience and intuition to determine pricing—can... View Details
Keywords: Analytics; Pricing; Data; Service Operations; Forecasting and Prediction; Internet and the Web; Technology Adoption; Mathematical Methods; Decision Making; E-commerce; Retail Industry; Retail Industry; United States
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Ferreira, Kris, and Karim R. Lakhani. "Flashion: Art vs. Science in Fashion Retailing." Harvard Business School Case 617-059, March 2017. (Revised March 2022.)
  • November 17, 2009
  • Article

The Dark Underbelly of Online Advertising

By: Benjamin Edelman
The Internet is sold to advertisers as a highly measurable medium that is the most efficient way to target exactly the right customers. But online advertising is also easily subverted—letting fraudsters claim advertising fees for work they did not actually do. The... View Details
Keywords: Safety; Misleading and Fraudulent Advertising; Online Advertising; Advertising Industry
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Edelman, Benjamin. "The Dark Underbelly of Online Advertising." HBR Now (November 17, 2009).
  • July 1998
  • Supplement

Bell Atlantic in Union City

By: Rosabeth M. Kanter
In this pioneering project to wire a school for the Internet and put computers in students' homes, Bell Atlantic combined its need for a beta site for a technology trial with the school reform efforts of the Union City, New Jersey public schools, under the leadership... View Details
Keywords: Business Model; Social Enterprise; Internet and the Web; Education; Business and Community Relations; Education Industry; New Jersey
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Kanter, Rosabeth M. "Bell Atlantic in Union City." Harvard Business School Video Supplement 399-501, July 1998.
  • June 2012 (Revised March 2014)
  • Case

I Paid a Bribe (Dot) Com

By: Karthik Ramanna and Rachna Tahilyani
Anti-corruption web platform "ipaidabribe.com" leverages the transparency and anonymity of the Internet to encourage private citizens in India who have been the victims of corruption to self-report details of bribes paid, including the bribe amount, the name of the... View Details
Keywords: Crime and Corruption; Internet and the Web; Ethics; Service Industry; India
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Ramanna, Karthik, and Rachna Tahilyani. "I Paid a Bribe (Dot) Com ." Harvard Business School Case 112-078, June 2012. (Revised March 2014.)
  • 07 Aug 2000
  • Research & Ideas

The Business of Biotech

Lately, competition in the biotech industry has become more heated than ever, as a steadily increasing number of companies enter a market that, despite its risky nature, has the potential for enormous rewards in the future. "It may... View Details
Keywords: by Julia Hanna; Biotechnology; Health; Technology
  • 2023
  • Chapter

The Platform Organization

By: Annabelle Gawer, Michael A. Cusumano and David B. Yoffie
The industry platform is a distinct organizational form that has grown into importance over the past 20 years. We focus on the digital platform, which, along with its associated ecosystem, is uniquely positioned to create and capture value in the digital economy. View Details
Keywords: Platform; Organization; Organizations; Internet and the Web; Value Creation; Digital Platforms
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Gawer, Annabelle, Michael A. Cusumano, and David B. Yoffie. "The Platform Organization." Chap. 5 in Designing Adaptive Organizations, edited by Charles Snow and Øystein D. Fjeldstad, 86–103. Cambridge Companions to Management. Cambridge University Press, 2023.
  • January 1999 (Revised March 2001)
  • Case

MindSpring

By: Jeffrey F. Rayport
In a business environment where Internet Service Providers (ISP) has become increasingly commodity-like, Charles Brewer, founder and CEO of MindSpring, the nation's sixth largest ISP and the recognized leader in customer satisfaction, ponders a proposed merger with... View Details
Keywords: Internet and the Web; Entrepreneurship; Mergers and Acquisitions; Customer Satisfaction; Growth and Development Strategy; Web Services Industry; United States
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Rayport, Jeffrey F., Joseph Keough, and Cathy Olofson. "MindSpring." Harvard Business School Case 899-178, January 1999. (Revised March 2001.)
  • 2008
  • Book

On Competition

By: M. E. Porter
Competition is one of society's most powerful forces for making things better in many fields of human endeavor. The study of competition and the creation of value, in their full richness, have preoccupied me for several decades. Competition is pervasive, whether it... View Details
Keywords: Leadership; Practice; Competitive Strategy; Theory; Value Creation
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Porter, M. E. On Competition. Updated and Expanded Ed. Boston: Harvard Business School Publishing, 2008.
  • October 2003 (Revised January 2004)
  • Case

ITC eChoupal Initiative, The

Soybean farmers in India have traditionally sold their product through ineffective and frequently dishonest physical marketplaces (mandi). Farmers are generally poor and often illiterate and are forced to be "price-takers" after an arduous journey to the mandi. They... View Details
Keywords: Plant-Based Agribusiness; Fairness; Internet and the Web; Supply Chain Management; Emerging Markets; Agriculture and Agribusiness Industry; India
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Upton, David M., and Virginia Fuller. "ITC eChoupal Initiative, The." Harvard Business School Case 604-016, October 2003. (Revised January 2004.)
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