Filter Results:
(4,816)
Show Results For
- All HBS Web
(4,816)
- People (18)
- News (1,517)
- Research (2,427)
- Events (12)
- Multimedia (87)
- Faculty Publications (1,580)
Show Results For
- All HBS Web
(4,816)
- People (18)
- News (1,517)
- Research (2,427)
- Events (12)
- Multimedia (87)
- Faculty Publications (1,580)
- 04 Jun 2014
- What Do You Think?
Does Internet Technology Threaten Brand Loyalty?
Summing Up Is the Potential Negative Impact of New Information Technologies on Customer Loyalties Overstated? Customers will remain loyal to brands that meet their needs, regardless View Details
- 28 Jun 2011
- News
Retsinas Says Jobless, Foreclosures Weighing on Housing
- 17 Mar 2020
- Working Paper Summaries
From Sweetheart to Scapegoat: Brand Selfie-Taking Shapes Consumer Behavior
- 23 Apr 2024
- Cold Call Podcast
Amazon in Seattle: The Role of Business in Causing and Solving a Housing Crisis
- May 2019
- Case
Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)
By: John A. Quelch and Katherine B. Hartman
The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product... View Details
Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry
Quelch, John A., and Katherine B. Hartman. "Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)." Harvard Business School Brief Case 919-521, May 2019.
- 03 Feb 2015
- News
Jury out on how win might affect Patriots brand
- 20 Mar 2000
- Research & Ideas
No Place Like Home: America’s Housing Crisis and Its Impact on Business
In many parts of the country, housing costs and shortages have begun to show signs of adversely affecting corporations, workers, and local economies. Affordable View Details
- 2010
- Working Paper
Quality Provision, Expected Firm Altruism and Brand Extensions
By: Julio J. Rotemberg
This paper studies quality choice in a model where consumers expect firms to act altruistically. It is shown that, under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing firms (or... View Details
Keywords: Brands and Branding; Consumer Behavior; Product Development; Corporate Social Responsibility and Impact; Quality; Mathematical Methods
Rotemberg, Julio J. "Quality Provision, Expected Firm Altruism and Brand Extensions." NBER Working Paper Series, No. 15635, January 2010.
- 2002
- Working Paper
Brands Matter: An Empirical Investigation of Brand-Building Activities and the Creation of Shareholder Value
Madden, Thomas J., Frank Fehle, and Susan M. Fournier. "Brands Matter: An Empirical Investigation of Brand-Building Activities and the Creation of Shareholder Value." Harvard Business School Working Paper, No. 02-098, June 2002.
- January 2008 (Revised December 2011)
- Case
Inner Mongolia Yili Group: China's Pioneering Dairy Brand
By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan and Tracy Yuen Manty
Setting up the goal to become one of the top 20 enterprises in the world dairy industry by 2010, the Inner Mongolia Yili Group had ambitious plans. As one of China's biggest national dairy companies, its main challenge was competing as a local company against... View Details
Keywords: Global Strategy; Globalized Markets and Industries; Growth and Development Strategy; Brands and Branding; Competition; Agriculture and Agribusiness Industry; China
Abrami, Regina M., William C. Kirby, F. Warren McFarlan, and Tracy Yuen Manty. "Inner Mongolia Yili Group: China's Pioneering Dairy Brand." Harvard Business School Case 308-052, January 2008. (Revised December 2011.)
- 2007
- Book
Our Communities, Our Homes: Pathways to Housing and Homeownership in America's Cities and States
By: Henry G. Cisneros, Jack F. Kemp, Nicolas P. Retsinas and Kent W. Colton
In Our Communities, Our Homes: Pathways to Housing and Homeownership in America's Cities and States, Henry Cisneros, Jack Kemp, Kent Colton, and Nicolas Retsinas put political views aside to address the impediments to housing and homeownership at the state and local... View Details
Cisneros, Henry G., Jack F. Kemp, Nicolas P. Retsinas, and Kent W. Colton. Our Communities, Our Homes: Pathways to Housing and Homeownership in America's Cities and States. Harvard University, Joint Center for Housing Studies, 2007.
- 30 Oct 2014
- Working Paper Summaries
Housing Collateral, Credit Constraints, and Entrepreneurship-Evidence from a Mortgage Reform
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
Customers value some of the most powerful brands in the world primarily for their "cultural value": They provide imaginative resources that people use to build their identities. These are what... View Details
Keywords: by Martha Lagace
- Web
Doing Business with China: Early American Trading Houses - A Chronicle of the China Trade
Heard to form a new concern in 1840. Along with Russell & Co., Olyphant & Co., Perkins & Co., and W. S. Wetmore & Co., Augustine Heard & Co. became one of the largest American trading houses in China.... View Details
- Web
Creating Brand Value - Course Catalog
equity investors seeking to identify brand asset potential. Educational Objectives: In the consumer/retail space, brands are often companies’ most valuable assets and sources View Details
- Jul 2013
- Report
Testimony of Michael E. Porter before the U.S. House Committee on Small Business
The United States is facing a long-term competitiveness problem, not just a cyclical downturn. View Details
- February 2022 (Revised February 2024)
- Case
Sekisui House and the In-Home Early Detection Platform
By: John D. Macomber and Akiko Kanno
To address an aging population and sales declines, a major Japanese homebuilder considers pivoting to provide and support an in-home health detection platform, in competition with tech companies. This case considers the point of view of major builders regarding how... View Details
Keywords: Voice Assistants; Architecture; Smart Home; Aging Society; Digitalization; Real Estate; Home Automation; Sensors; Strategy; Digital Platforms; Health Care and Treatment; Housing; Age; Real Estate Industry; Construction Industry; Health Industry; Japan
Macomber, John D., and Akiko Kanno. "Sekisui House and the In-Home Early Detection Platform." Harvard Business School Case 222-070, February 2022. (Revised February 2024.)
- 22 Jun 2019
- News
President Kenyatta hosts Harvard professors at State House
- 15 Apr 2022
- News