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      • July 2010 (Revised March 2016)
      • Case

      MacroMarkets LLC

      By: Robin Greenwood and Luis M. Viceira
      MacroMarkets co-founder and CEO Samuel Masucci III is meeting with a strategic partner for his firm. Co-founded with Yale University Professor Robert Shiller, MacroMarkets' main innovation is the "MacroShare," which allows investors to take long or short, levered or... View Details
      Keywords: Macroeconomics; Financial Instruments; Financial Markets; Investment Funds; Investment Portfolio; Innovation and Invention; Risk Management; Product Positioning; Demand and Consumers; Financial Services Industry
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      Greenwood, Robin, and Luis M. Viceira. "MacroMarkets LLC." Harvard Business School Case 211-006, July 2010. (Revised March 2016.)
      • July – August 2010
      • Article

      Are You Ignoring Trends That Could Shake Up Your Business?

      By: Elie Ofek and Luc Wathieu
      Virtually all managers in consumer businesses recognize major social, economic, and technological trends. But many do not consider the profound ways in which trends--especially those that seem unrelated to their core markets--influence consumers' aspirations,... View Details
      Keywords: Trends; Innovation and Invention; Knowledge Use and Leverage; Marketing Strategy; Consumer Behavior; Product Development
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      Ofek, Elie, and Luc Wathieu. "Are You Ignoring Trends That Could Shake Up Your Business?" Harvard Business Review 88, nos. 7-8 (July–August 2010).
      • June 2010 (Revised September 2013)
      • Case

      IDFC India: Infrastructure Investment Intermediaries

      By: John D. Macomber and Viraal Balsari
      Indian financial intermediary matching international capital to local infrastructure decides how to balance range of services, risk-adjusted return, margin pressure, and nation building. IDFC was chartered with partial ownership from the Indian government to help... View Details
      Keywords: Investment; Infrastructure; Corporate Social Responsibility and Impact; Mission and Purpose; State Ownership; Business and Government Relations; Business and Shareholder Relations; Partners and Partnerships; Financial Services Industry; India
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      Macomber, John D., and Viraal Balsari. "IDFC India: Infrastructure Investment Intermediaries." Harvard Business School Case 210-050, June 2010. (Revised September 2013.)
      • June 2010
      • Supplement

      Chet Huber on OnStar, video

      By: Willy C. Shih
      Chet Huber, general manager of GM's OnStar unit, givbes an update on how OnStar is doing, talks about the job OnStar does for consumers, and reflects on assembling the OnStar team. The video is organized into three chapters so that instructors may use then... View Details
      Keywords: Product Positioning; Product Development; Service Delivery; Performance Evaluation; Groups and Teams; Auto Industry; Telecommunications Industry
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      Shih, Willy C. "Chet Huber on OnStar, video." Harvard Business School Video Supplement 610-716, June 2010.
      • May 2010 (Revised November 2010)
      • Case

      Investment Technology Group

      By: Clayton S. Rose and David Lane
      Investment Technology Group (ITG) CEO Robert Gasser wondered if the financial crisis had permanently affected the firm's business model. A leader in trade analytics and execution for institutional equity investors, ITG had grown since its establishment in 1987 in step... View Details
      Keywords: Customer Relationship Management; Financial Crisis; Investment; Resignation and Termination; Crisis Management; Product Positioning; Organizational Change and Adaptation; Financial Services Industry; Financial Services Industry; New York (city, NY)
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      Rose, Clayton S., and David Lane. "Investment Technology Group." Harvard Business School Case 310-064, May 2010. (Revised November 2010.)
      • May 2010
      • Case

      Alpen Bank: Launching the Credit Card in Romania

      By: V. Kasturi Rangan and Sunru Yong
      In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing... View Details
      Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Credit Cards; Globalized Firms and Management; Product Positioning; Marketing Strategy; Service Delivery; Personal Finance; Product Launch; Banking Industry; European Union; Romania
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      Rangan, V. Kasturi, and Sunru Yong. "Alpen Bank: Launching the Credit Card in Romania." Harvard Business School Brief Case 104-559, May 2010.
      • May 2010
      • Teaching Note

      Alpen Bank: Launching the Credit Card in Romania (Brief Case)

      By: V. Kasturi Rangan and Sunru Yong
      Teaching Note for 4559. View Details
      Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; International Finance; Product Positioning; Marketing Strategy; Service Operations; Product Launch; Credit
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      Rangan, V. Kasturi, and Sunru Yong. "Alpen Bank: Launching the Credit Card in Romania (Brief Case)." Harvard Business School Teaching Note 104-563, May 2010.
      • May 2010
      • Supplement

      Alpen Bank: Launching the Credit Card in Romania, Spreadsheet Supplement for Instructors (Brief Case)

      By: V. Kasturi Rangan and Sunru Yong
      Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Product Positioning; Credit Cards; Marketing Strategy; Service Operations; Product Launch; Globalized Markets and Industries; Financial Services Industry; Romania
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      Rangan, V. Kasturi, and Sunru Yong. "Alpen Bank: Launching the Credit Card in Romania, Spreadsheet Supplement for Instructors (Brief Case)." Harvard Business School Spreadsheet Supplement 104-560, May 2010.
      • May 2010
      • Supplement

      Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement (Brief Case)

      By: V. Kasturi Rangan and Sunru Yong
      Keywords: Consumer Credit; International Business; International Marketing; Product Introduction; Service Management; Product Positioning; Credit Cards; Marketing Strategy; Service Operations; Product Launch; Globalized Markets and Industries; Financial Services Industry; Romania
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      Rangan, V. Kasturi, and Sunru Yong. "Alpen Bank: Launching the Credit Card in Romania, Student Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 104-561, May 2010.
      • April 2010
      • Case

      Globalization at Komatsu

      By: Michael Y. Yoshino
      The case captures the challenges Komatsu, the second largest manufacturer of the earth moving equipment faced during the past five decades as it sought to globalize its operations. By 2007, it had become the second largest manufacturer of the earth moving equipment... View Details
      Keywords: Multinational Firms and Management; Distribution Channels; Production; Organizational Culture; Networks; Partners and Partnerships; Manufacturing Industry; Japan
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      Yoshino, Michael Y. "Globalization at Komatsu." Harvard Business School Case 910-415, April 2010.
      • March 2010 (Revised April 2014)
      • Case

      American Well: The Doctor Will E-See You Now

      By: Elie Ofek and Ron Laufer
      What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians... View Details
      Keywords: Entrepreneurship; Health Care and Treatment; Technological Innovation; Growth and Development Strategy; Market Entry and Exit; Service Delivery; Online Technology; Health Industry
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      Ofek, Elie, and Ron Laufer. "American Well: The Doctor Will E-See You Now." Harvard Business School Case 510-061, March 2010. (Revised April 2014.)
      • March 2010 (Revised May 2012)
      • Case

      Bank of America: Mobile Banking

      By: Sunil Gupta and Kerry Herman
      In January 2010, Jen McDonald, head of Bank of America Corporation's (BAC) Digital Marketing group, was discussing the bank's mobile strategy with Douglas Brown, senior vice president, Mobile Product Development. BAC launched mobile banking in 2007 and within three... View Details
      Keywords: Marketing; Digital Marketing; Financial Services; Mobile Banking; Channels; Strategy; Banks and Banking; Marketing Strategy; Service Delivery; Mobile and Wireless Technology; Banking Industry; United States
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      Gupta, Sunil, and Kerry Herman. "Bank of America: Mobile Banking." Harvard Business School Case 510-063, May 2012. (Revised from original March 2010 version.)
      • February 2010
      • Case

      Go Mobile: The Phirbol Franchise

      By: Rajiv Lal and Natalie Kindred
      To grow Phirbol, a telecom retail franchise chain in Delhi, India's underdeveloped markets, its founders were exploring ways to offer more value to the franchisees. In mid-2009, the Phirbol franchise was comprised of some 150 franchisees that had converted their small... View Details
      Keywords: Business Model; Business Startups; Innovation and Management; Brands and Branding; Service Operations; Franchise Ownership; Value Creation; Telecommunications Industry; Delhi
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      Lal, Rajiv, and Natalie Kindred. "Go Mobile: The Phirbol Franchise." Harvard Business School Case 510-020, February 2010.
      • February 2010
      • Background Note

      Millipore Background Note

      By: Elie Ofek and Natalie Kindred
      This note provides background on Millipore Corporation, a global provider of products and services used primarily in the discovery, development and production of therapeutic drugs. With a track record of quickly adapting to the evolving needs of its customers,... View Details
      Keywords: Organizational Change and Adaptation; Customer Focus and Relationships; Biotechnology Industry; Pharmaceutical Industry
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      Ofek, Elie, and Natalie Kindred. "Millipore Background Note." Harvard Business School Background Note 510-059, February 2010.
      • February 2010
      • Teaching Note

      Sealed Air China (TN)

      By: Regina M. Abrami, William C. Kirby and F. Warren McFarlan
      Teaching Note for [308051]. View Details
      Keywords: Globalization; Investment; Growth and Development Strategy; Experience and Expertise; Market Entry and Exit; Production; Performance Efficiency; Factories, Labs, and Plants; Service Industry; China; Shanghai
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      Abrami, Regina M., William C. Kirby, and F. Warren McFarlan. "Sealed Air China (TN)." Harvard Business School Teaching Note 310-088, February 2010.
      • December 2009 (Revised February 2010)
      • Case

      The Investment Fund for Foundations (TIFF) in 2009

      By: Luis M. Viceira and Brendon Christopher Parry
      In late June 2009, management at The Investment Fund for Foundations (TIFF) was considering expanding the footprint of the TIFF Diversified Fund (TDF), the first truly comprehensive endowment management vehicle offered under the TIFF banner. The recent large capital... View Details
      Keywords: Financial Crisis; Asset Management; Financial Strategy; Investment Funds; Risk Management; Product Marketing; Financial Services Industry; United States
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      Viceira, Luis M., and Brendon Christopher Parry. "The Investment Fund for Foundations (TIFF) in 2009." Harvard Business School Case 210-008, December 2009. (Revised February 2010.)
      • November 2009
      • Supplement

      Managing a Global Team: Greg James at Sun Microsystems, Inc. (B)

      By: Tsedal Neeley
      This case updates students on the steps Greg James took to solve the problems that instigated the crisis documented in “Managing a Global Team: Greg James at Sun Microsystems, Inc. (A).” We find out how James solves the process problems involved in his team's breakdown... View Details
      Keywords: Customer Satisfaction; Globalized Firms and Management; Crisis Management; Service Delivery; Business Processes; Performance Productivity; Groups and Teams; Technology Industry
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      Neeley, Tsedal. "Managing a Global Team: Greg James at Sun Microsystems, Inc. (B)." Harvard Business School Supplement 410-020, November 2009.
      • October 2009
      • Teaching Note

      GE Money Bank: The M-Budget Card Initiative (TN)

      By: Michael L. Tushman, Sebastian Raisch and Christian Welling
      Teaching Note for [410052]. View Details
      Keywords: Time Management; Change Management; Problems and Challenges; Projects; Banks and Banking; Innovation and Invention; Product Launch; Knowledge; Experience and Expertise; Value; Competition; Operations; Financial Services Industry; Financial Services Industry
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      Tushman, Michael L., Sebastian Raisch, and Christian Welling. "GE Money Bank: The M-Budget Card Initiative (TN)." Harvard Business School Teaching Note 410-053, October 2009.
      • October 2009
      • Article

      Making Time Off Predictable—and Required

      By: Leslie Perlow and Jessica L. Porter
      People in professional services believe a 24/7 work ethic is essential for getting ahead—and so they work 60-plus hours a week and stay tethered to their BlackBerrys. This perpetuates a vicious cycle: Responsiveness breeds the need for more responsiveness. When people... View Details
      Keywords: Management Practices and Processes; Performance Expectations; Performance Productivity; Work-Life Balance; Service Industry
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      Perlow, Leslie, and Jessica L. Porter. "Making Time Off Predictable—and Required." Harvard Business Review 87, no. 10 (October 2009).
      • August 2009
      • Case

      Intuit

      By: Frank V. Cespedes
      This case study provides an overview of Intuit's growth and, in particular, the sales and service initiatives that historically fueled the company's growth from start-up to a corporation. It also outlines certain processes and cultural values, as well as specific... View Details
      Keywords: Entrepreneurship; Product; Service Delivery; Business Processes; Organizational Culture; Sales; Business Strategy
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      Cespedes, Frank V. "Intuit." Harvard Business School Case 810-018, August 2009.
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