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  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • February 2014 (Revised March 2014)
  • Case

Red Star Furniture Group Co. Ltd.

By: Krishna G. Palepu and Pedro Nueno
Founded in 1986, Red Star had become the leading department store in China for furniture and home equipment products (bathroom, lamps, textiles complements, etc.). The business model of Red Star was to provide adequate space for vendors (that rented the space) in good... View Details
Keywords: Entrepreneurship In Emerging Markets; Growth Strategy And Execution; Growth and Development Strategy; Retail Industry; China
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    Best-selling and New Cases by Ben Esty

    Best-Selling (MOST POPULAR) Cases:  

      1) Eaton: Portfolio Transformation & Cost of... View Details

    • December 2022 (Revised August 2023)
    • Case

    Circles.Life at a Crossroads of Growth

    By: Juan Alcácer and Adina Wong
    In June 2022, the founders of Singapore mobile operator Circles.Life had a crucial decision to make. Circles.Life developed a new business model in mobile telecommunications—a digital telco—built around its proprietary operating system. After expanding its brand in... View Details
    Keywords: Business Model; Decisions; Technological Innovation; Applications and Software; Business Strategy; Telecommunications Industry; Singapore
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    • April 2009 (Revised April 2009)
    • Background Note

    Fighting Malnutrition and Hunger in the Developing World

    By: Ray A. Goldberg, Djordjija Petkoski and Kerry Herman
    The millennium objectives of reducing poverty and malnutrition are not being met. How do the private, public, and NGO sectors of society work together to achieve better results and include the recipients in the process? View Details
    Keywords: Food; Nutrition; Poverty; Partners and Partnerships; Non-Governmental Organizations; Strategy; Agriculture and Agribusiness Industry
    Related
    • March 2019 (Revised March 2023)
    • Case

    Accion's Fintech Strategy

    By: V. Kasturi Rangan, Michael Chu and Tricia Gregg
    Accion, an NGO, had been a pioneer in microfinance since its entry into that sector in the early 1970s. Its investments in Banco Compartamos paid off, when the microfinance bank went IPO in 2007, leaving an influx of $138 million for Accion. Under a new CEO, Michael... View Details
    Keywords: Fintech; Impact Investing; Financial Inclusion; Technological Innovation; Strategy; Strategic Planning; Performance Effectiveness; Non-Governmental Organizations; Microfinance; Financial Institutions; Business Growth and Maturation; Customer Focus and Relationships; Industry Growth
    Related
    • 1995
    • Article

    Technology Development and Integration: An Empirical Study of the Interaction between Applied Science and Product Development

    By: Marco Iansiti
    Keywords: Information Technology; Research and Development; Integration; Information; Science; Product
    Related
    • November–December 2013
    • Article

    The Dynamic Effects of Bundling as a Product Strategy

    By: Timothy Derdenger and Vineet Kumar
    Several key questions in bundling have not been empirically examined: Is mixed bundling more effective than pure bundling or pure components? Does correlation in consumer valuations make bundling more or less effective? Does bundling serve as a complement or substitute... View Details
    Keywords: Product Strategy; Bundling; Complementary Goods; Marketing; Strategy; Video Game Industry
    Related
    • Web

    Strategy and Technology - Course Catalog

    HBS Course Catalog Strategy and Technology Course Number 1286 Professor David Yoffie Fall; Q1Q2; 3.0 credits 28 Sessions Paper/Project Associate Professor Andy Wu Spring; Q3Q4; 3.0 credits 27 Sessions... View Details
    • 16 Nov 2021
    • News

    How to Develop a Sales Strategy That Actually Works with the Author and Harvard Business School Professor Frank Cespedes

    • Web

    Research Areas - Institute For Strategy And Competitiveness

    success & social progress. Social Progress Index Developing effective measurement tools for social progress. Philanthropy Strategies for effective philanthropy at foundations View Details
    • 9 AM – 9 AM EDT, 05 Sep 2018
    • HBS Online

    HBX Disruptive Strategy

    Make innovation a reality with strategies from two-time Worlds Most Innovative Business Thinker, Clayton Christensen. Program Dates: September 5, 2018 - October 17, 2018 View Details
    • May 2010
    • Case

    Flare Fragrances Company, Inc: Analyzing Growth Opportunities

    By: John A. Quelch and Lisa D. Donovan
    Flare Fragrances, a manufacturer of perfumes for women, faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two growth opportunities for her marketing staff to evaluate. One involves launching a new scent -- and possibly... View Details
    Keywords: Quantitative Analysis; Market Segmentation; Product Introduction; New Product Marketing; Product Lines; Product Positioning; Distribution; Product Launch; Segmentation; Growth and Development Strategy; Consumer Products Industry
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    • 2014
    • Book

    Aligning Strategy and Sales: The Choices, Systems, and Behaviors That Drive Effective Selling

    By: Frank V. Cespedes
    There are many books that provide strategy advice and selling methodologies. But there is a gap in the management literature when it comes to linking sales efforts with strategy. Part 1 of this book provides data indicating how and why sales remain (by far) the biggest... View Details
    Keywords: Strategy; Sales
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      Winning in Emerging Markets: A Roadmap for Strategy and Execution

      Most books thus far on emerging markets are either investing-oriented (Mobius, Pereiro), or country - or market-specific (Farrell, Lindahl), or descriptive (Friedman, van Agtmael). No book has definitively targeted the corporate strategists who need a practical... View Details

      • 2006
      • Other Unpublished Work

      Rural Clusters of Innovation: Berkshires Strategy Project: Driving A Long-Term Economic Strategy

      By: Michael E. Porter
      The Berkshires Strategy Project, a six-month strategy development effort involving dozens of private and public sector organizations in the Berkshires, has led to broad consensus behind an economic strategy for the County, and galvanized a leadership group in the form... View Details
      Keywords: Economics; Industry Clusters; Growth and Development; United States
      Related
      • Web

      Data - Institute For Strategy And Competitiveness

      HBS ISC Resources Resources Video Courses Data Events & Presentations Frameworks News Publications Data Data Resources U.S. Cluster Mapping The Cluster Mapping Project assembles a detailed picture of the location and performance of... View Details
      • Web

      Philanthropy - Institute For Strategy And Competitiveness

      must devise a strategy that commits to the goal of superior performance, develops a unique area of focus and approach, aligns operations to the strategy, View Details
      • Web

      ICIC - Institute For Strategy And Competitiveness

      to capital providers Guide financial institutions to new investment opportunities and some of the world's fastest-growing companies Identify critical factors for economic growth in urban environments View Details
      • Web

      Presentations - Institute For Strategy And Competitiveness

      bypass graft (CABG) surgery at two U.S. hospitals, Intermountain and Baylor Heart, and Narayana Health (NH), in India. All three hospitals use modern... January 2020 Value-Based Health Care Delivery: Systems... View Details