Green Marketing - Publications - Faculty & Research

24 Jul 2018
Op-Ed

4 Ways Managers Can Exercise Their 'Agency' to Change the World

proven business tactic. For every newsworthy instance of a corporation putting profit ahead of social good, there are multiple unheralded examples of companies using social good-oriented initiatives to expand their markets or enhance... View Details

Keywords: by George Serafeim

Teaching Interest

Overview

Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an... View Details

01 Aug 1998
News

Spring Reunions: Milestones and Memories

which develops and markets pharmaceutical products. Starting at age 10, Bertarelli accompanied his father on business trips. By 17, he was helping to craft the company's annual budgets. He was 29 when he became CEO, just when Fabio... View Details

Keywords: Eileen K. McCluskey

August 2014 (Revised May 2016)
Case

Husk Power

By: Joseph B. Lassiter III and Sid Misra

In late 2013, Husk Power Systems found itself falling further and further behind plan. The founding CEO had decided to resign. His co-founder is faced with the decision of quitting his corporate job in the US to head to India and help form a new management team. Husk... View Details

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20 Dec 2016
First Look

December 20, 2016

securities to retail investors. We focus on a large market of investment products targeted exclusively at households: retail-structured products in Europe. We hypothesize that banks strategically use product complexity to cater to... View Details

Keywords: Carmen Nobel

01 May 2007
First Look

First Look: May 1, 2007

obtain bandwidth larger (smaller) than s/(s+f). The paper constitutes a first step towards a general analytical foundation for scarce resource allocation in peer-to-peer file sharing networks. PDF not available. Peer-to-Peer File Sharing and the View Details

Keywords: Sean Silverthorne

29 Feb 2024
Blog Post

IFC India: JSW Steel and Cement and the Quest to Capture Carbon in Hard to Abate Sectors

the whole production process, some technologies emerge as the main avenues for tackling this problem, such as green hydrogen, top gas recovery, scrap based EAF and Carbon Capture, Utilization and Storage (CCUS). Carbon Capture,... View Details

21 May 2024
Blog Post

IFC India: From Trash to Treasure: Inside a Waste Management Site in Mumbai

plastic crisis at scale. 2) A case for capitalism in advancing green efforts: Studying Mumbai’s waste management processes quickly uncovers the massive informal economy making this possible. Mumbai employs approximately 300,000 individual... View Details

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IFC India 2025: The Coal Dichotomy: Balancing Economic Growth and Decarbonization in India - Blog - Business & Environment

Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable Production 2024 IFC India 2024... View Details

01 Mar 2011
News

Making Their Way

could well be a case study about an American manufacturer’s adaptation to the forces of globalization. Back in the 1990s, when the U.S. economy was in a high-tech, dot-com frenzy and China’s experiment with export-driven market economics... View Details

Keywords: Garry Emmons; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Fabricated Metal Product Manufacturing; Manufacturing; Rail Transportation; Transportation

01 Jun 2013
News

Brick by Brick

fun. Godtfred championed slow, steady growth. Because of this, it could take years for a new product to go to market. Green bricks, for instance, appeared in play sets only after a decade-long decision-making process. The snail's pace... View Details

Keywords: toys; Miscellaneous Store Retailers; Retail Trade

01 Mar 2023
News

Clearing the Air

markets are going to bear. That’s the core challenge. Can we find solutions that can scale quickly enough to start allowing us to make some headway against CO2 emissions and do it at a cost point that’s going to work in the marketplace?... View Details

Keywords: April White and Dan Morrell; Illustrations by Richard Borge

22 Aug 2005
Research & Ideas

Balancing the Future Against Today’s Needs

navigate conflicts both external and internal. Today, more than ever, markets exert continual pressure on organizations to cut costs and return capital to the bottom line, but building value demands that much of that same capital be... View Details

Keywords: by Paul Michelman

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Climate Symposium 2024: Confronting Reality, Celebrating Innovation - Blog - Business & Environment

take time together to focus on the future we want and think through how we can work together toward a sustainable world. In “B2C Sustainability: Greening Consumer Products and Services”, panelists explained how to launch and View Details

February 2018 (Revised August 2018)
Case

Blue Haven Initiative: The PEGAfrica Investment

By: Vikram S. Gandhi, Caitlin Reimers Brumme and Amram Migdal

This case examines Blue Haven Initiative (BHI), an impact investing fund and family office, and one of its investments, PEGAfrica (PEG). BHI founder Liesel Pritzker Simmons’ motivations for using her family wealth to start a family office focused on impact investing,... View Details

Keywords: Impact Investing; Family Office; Development; International Development; International Development Investing; Development Fund; Sustainability; Solar Energy; Solar; Pay As You Go; PAYG; MFI; Social Venture; Business Ventures; Acquisition; Business Growth and Maturation; Business Startups; Economics; Development Economics; Energy; Energy Conservation; Energy Sources; Renewable Energy; Social Entrepreneurship; Finance; Assets; Asset Pricing; Capital; Capital Budgeting; Capital Structure; Venture Capital; Cash; Cash Flow; Currency; Currency Exchange Rate; Equity; Private Equity; Financial Instruments; Debt Securities; Stock Shares; Financing and Loans; Microfinance; International Finance; Investment; Investment Return; Investment Activism; Investment Funds; Investment Portfolio; Price; Geography; Geographic Location; Emerging Markets; Ownership; Ownership Stake; Private Ownership; Social Enterprise; Value; Valuation; Value Creation; Energy Industry; Financial Services Industry; Green Technology Industry; Africa; United States

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Past Issues - Alumni

Society Toy Story The educational toy market teaches serious lessons about competition Complete Table of Contents December 2003 Business Answers the Call Managerial Expertise Aids Education Reform Can Manufacturing Keep Its Edge? Roger... View Details

06 Dec 2021
News

What's the Word?

ability to act on ideas using zero-cost trading tools like Robinhood. On the positive side, Cohen notes, meme stocks signal levels of engagement with the stock market that haven’t been seen in decades. But the valuation of meme stocks is... View Details

Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information

01 Jan 2002
News

Marjorie M.T. Yang (MBA '76)

markets in developed nations. But by the mid-1980s, the Yangs decided the time had come to differentiate themselves. They would concentrate on quality and meeting the needs of the most discriminating designers and retailers in areas such... View Details

17 May 2018
Blog Post

HBS/HKS Alum Regan Turner on Empowering Veterans

and readjustment in some way. At the same time, the communities that these veterans are returning to after their service are struggling with issues like urban blight, school infrastructure, and access to quality parks and green spaces.... View Details

01 Mar 2008
News

Where Have All the Leaders Gone?

skill of microtargeting — identifying small, intense subgroups and communicating with them about their individual needs and wants — has never been more critical in marketing or in political campaigns. The one-size-fits-all approach to the... View Details

Keywords: Government

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