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Show Results For
- All HBS Web
(917)
- People (1)
- News (295)
- Research (397)
- Events (10)
- Multimedia (28)
- Faculty Publications (205)
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- 24 Mar 2008
- Research & Ideas
Reducing Risk with Online Advertising
market. They're more than 90 percent of Google's revenue. For Google, about half of pay-per-click traffic is placement on Google's own site, but the other half is placement that Google arranges on other companies' sites. To make an extra... View Details
- 17 Jan 2012
- First Look
First Look: January 17
CornellHarvard Business School Case 112-040 Yahoo! faces a number of governance and strategic challenges in late 2011 as it tries to compete with rivals such as Google and find ways to monetize its shareholding and business links with... View Details
Keywords: Sean Silverthorne
- 14 May 2013
- First Look
First Look: May 14
working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=44784 Cases & Course Materials Harvard Business School Case 413-068 OrganJet and GuardianWings No abstract available. Purchase this case: http://hbr.org/search/413068-PDF-ENG Harvard Business School Case 513-060... View Details
Keywords: Sean Silverthorne
- 18 Aug 2011
- Lessons from the Classroom
Business Plan Contest: 15 Years of Building Better Entrepreneurs
EyeView, winner of the 2008 contest. "The plan that we won with is different from what we're doing today, or even eighteen months ago," says Tal Riesenfeld (MBA '08), vice president of business development. Between his first and second years at HBS, Riesenfeld worked... View Details
- 19 May 2009
- First Look
First Look: May 19, 2009
http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309089 Keeping Google "Googley" (Abridged) Harvard Business School Case 409-099 No abstract is available at this time. Purchase this case:... View Details
Keywords: Martha Lagace
- 08 Jun 2010
- First Look
First Look: June 8
uniquely individual model? Purchase this case:http://cb.hbsp.harvard.edu/cb/product/810098-PDF-ENG Systems Infrastructure at Google (A) Linda A. Hill and Emily A. SteckerHarvard Business School Case 410-110 This case describes how a... View Details
Keywords: Martha Lagace
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
and shared value creation. Through its open innovation model, the company has catapulted to the cutting edge of electric mobility and distributed power generation, partnering with the likes of Google and Tesla. Under the leadership of Mr.... View Details
Keywords: by Sean Silverthorne
- 30 Jan 2018
- First Look
January 30, 2018
Abstract—The article discusses the notion of advertising as a profession in relation to the impact of digital analytics and data-driven marketing. Topics include the history of internet marketing, the investments of the content-driven internet firms Facebook Inc. and... View Details
Keywords: Sean Silverthorne
- 17 Jul 2012
- First Look
First Look: July 17
able to continue the iPhone's dominance of smartphones in the face of growing competition from companies such as Google and Samsung? Would Apple's newest creation, the iPad, continue to dominate the tablet market, or would new... View Details
Keywords: Sean Silverthorne
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