Google - Publications - Faculty & Research

March 2011 (Revised December 2012)
Case

Demand Media

By: John Deighton and Leora Kornfeld

Google search had helped Demand Media grow to be a $1.9 billion online publisher. Then, social media and smartphone apps began to change the way people navigated the Internet. How should Demand Media respond? The business ran on a radically new model in which a stable... View Details

Keywords: Business Model; Information Publishing; Consumer Behavior; Customization and Personalization; Internet and the Web; Publishing Industry

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08 Dec 2015
First Look

December 8, 2015

new urban data sources and illustrate how they can be used to improve the study and function of cities. We first show how Google Street View images can be used to predict income in New York City, suggesting that similar image data can be... View Details

Keywords: Sean Silverthorne

10 Jul 2018
First Look

New Research and Ideas, July 10, 2018

718-519 Voice War: Hey Google vs. Alexa vs. Siri By early 2018, voice-controlled intelligent assistants had become a major new front in the battle between the giants of the technology sector. "Voice War" focuses on Alphabet’s... View Details

Keywords: Dina Gerdeman

02 Apr 2019
First Look

New Research and Ideas, April 2, 2019

strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases, affected developers reduce innovation and raise the prices for the affected apps. Once Google... View Details

Keywords: Dina Gerdeman

02–03 Dec 2022
HBS Alumni Events

D^3 Catalyst: No Code Machine Learning and Artificial Intelligence

Do you want to delve into Machine Learning and Artificial Intelligence, but you feel overwhelmed and intimidated? Do you want to leverage the power of Machine Learning and Artificial Intelligence without writing any code? Do you want to leverage Machine Learning and... View Details

28 Jun 2016
First Look

June 28, 2016

forthcoming Management Science The First Deal: The Division of Founder Equity in New Ventures By: Hellmann, Thomas F., and Noam Wasserman Abstract—We examine the trade-off between efficiency and equality within the context of entrepreneurial founding teams. Using a... View Details

Keywords: Sean Silverthorne

April 2019 (Revised June 2019)
Case

From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves' (A)

By: Tsedal Neeley, JT Keller and James Barnett

Thierry Breton, chairman and CEO of IT company Atos, faced a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he was ready to take the next crucial step. Breton was convinced that rapid digital... View Details

Keywords: Dual Digital Transformation; Transformation; Disruption; Employees; Competency and Skills; Training; Decision Making; Digital Transformation

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19 Sep 2023
HBS Case

How Will the Tech Titans Behind ChatGPT, Bard, and LLaMA Make Money?

basic economics of a generative AI are being overlooked. There are significant unanswered questions in terms of how people will actually make money with this technology. Google and OpenAI and others can't lose money in perpetuity. But... View Details

Keywords: by Ben Rand; Technology; Information Technology

08 Aug 2023
Research & Ideas

Black Employees Not Only Earn Less, But Deal with Bad Bosses and Poor Conditions

different factors. First, there could be a spillover from broader societal inequalities. For example, Black and Hispanic workers are overrepresented in blue collar and service positions. “Companies such as Google and Facebook have pretty... View Details

Keywords: by Michael Blanding

2017
Working Paper

BATNAs in Negotiation: Common Errors and Three Kinds of 'No'

By: James K. Sebenius

The best alternative to a negotiated agreement (“BATNA”) concept in negotiation has proven to be immensely useful. In tandem with its value in practice, BATNA has become a wildly successful acronym (with more than 14 million Google results). But the initial... View Details

Keywords: Negotiation; BATNA; Bargaining; Zone Of Possible Agreement; Reservation Price; Reservation Value; Agreements and Arrangements; Negotiation Tactics

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Strategy - Faculty & Research

Strategy Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students June 2025 Case AI Wars in 2025 By: Andy Wu and Anna Yang In June 2025, Google leaders in Mountain View, CA convened after its parent company... View Details

May 2021
Teaching Note

From Globalization to Dual Digital Transformation: CEO Thierry Breton Leading Atos Into 'Digital Shockwaves'

By: Tsedal Neeley

Teaching Note for HBS Case Nos. 419-027 and 419-046. Thierry Breton, chairman and CEO of IT company Atos, faces a pivotal juncture. After spending eight intense years scaling the company globally to over 100,000 employees in 70 countries, he sees digital shockwaves... View Details

Keywords: Multinational Firms and Management; Transformation; Strategy; Disruption; Employees; Competency and Skills; Training; Organizational Culture; Digital Transformation; Information Technology Industry

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March 2022 (Revised April 2023)
Case

Pittsburgh: A Successful City?

By: Karen Mills, Caroline Elkins, Vikram Gandhi, Gabriella Elanbeck and Zeke Gillman

Pittsburgh, PA, was once the crown jewel of American heavy industry. During the 19th and 20th centuries, the city was an undisputed leader in steel production, boasting some of the largest companies and wealthiest individuals in the world. Its abundance of... View Details

Keywords: Economic And Social Disparities; Economic Development; Local Economic Development; Contextual Intelligence; Contextual Knowledge; Context; City Growth; City Innovation; City Leadership; Pittsburgh; Local Government; Local Stakeholders; Business And Community; Business And Community Relations; Community Engagement; Community Relations; Cross-sector Collaboration; Innovation; Innovation Economy; Innovation Clusters; Innovation Ecosystems; Shared Prosperity; Equality Of Opportunity; Equity; Inclusion; Business And Government; Business ＆ Government Relations; Business And Government Relations; Business And Society; Neighborhoods; Race And Ethnicity; Innovation ＆ Entrepreneurship; Diversity; Ethnicity; Race; Household; Income; Economic Growth; Economic Sectors; Economics; Local Range; Urban Development; Urban Scope; City; Cross-Cultural and Cross-Border Issues; Government and Politics; Government Administration; Growth and Development; History; Leadership; Goals and Objectives; Philanthropy and Charitable Giving; Society; Civil Society or Community; Culture; Human Needs; Public Opinion; Public Sector; Social Issues; Poverty; Equality and Inequality; Manufacturing Industry; Steel Industry; Education Industry; Medical Devices and Supplies Industry; Technology Industry; United States; Pittsburgh; Pennsylvania

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Entrepreneurs who dream of building the next Amazon, Facebook or Google have the opportunity to take advantage of one of the most powerful economic engines the world has ever known: venture capital. To do so, you need to woo, impress, and persuade venture... View Details

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Help - Alumni

who live or work close to you, filtered by their address as well as their industry or job title or their program and class year. It’s just one more way we’re helping alumni make connections and expand their networks. How does it work? Using View Details

02 May 2023
What Do You Think?

How Should Artificial Intelligence Be Regulated—if at All?

outside on what is acceptable. After interviewing Google CEO Sundar Pichai for 60 Minutes last month, CBS correspondent Scott Pelley said Pichai “told us society must quickly adapt with regulations for AI in the economy, laws to punish... View Details

Keywords: by James Heskett; Information Technology; Technology

28 Mar 2018
HBS Seminar

Tim O’Reilly, O’Reilly Media

30 Nov 2010
Working Paper Summaries

Do Friends Influence Purchases in a Social Network?

Keywords: by Raghuram Iyengar, Sangman Han & Sunil Gupta; Technology

March 2012 (Revised September 2012)
Case

INRIX

By: Lynda M. Applegate and Ryan Johnson

Since its founding in 2004, INRIX, a leading global provider of traffic information and driver services, had received four rounds of financing from leading venture capital (VC) firms and by 2012 had been cash flow positive for the past six quarters. Its founder, Bryan... View Details