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  • September 2019 (Revised June 2021)
  • Case

Dove and Real Beauty: Building a Brand with Purpose

By: Mark R. Kramer, Myriam Sidibe and Gunjan Veda
Unilever subsidiary Dove soap became a "brand with a purpose" and created shared value when the company decided to launch a Campaign for Real Beauty to combat the artificial media-driven stereotype of female beauty that causes appearance anxiety in women and girls... View Details
Keywords: Stereotype; Body Image; Female; Self-Esteem; Brands and Branding; Mission and Purpose; Advertising Campaigns; Gender; Resource Allocation
Related
  • September 2020 (Revised December 2020)
  • Case

Siba Mtongana: A Pioneering Chef in South Africa

By: Boris Groysberg, Susan Seligson, Katherine Connolly Baden and Robin Abrahams
For Siba Mtongana, South African celebrity chef, the year 2020 was fraught with challenges and unknowns. Her brand was strong and she was certain it would survive. But as she fine-tuned her growth and innovation strategy in a shaky, unpredictable economy in the midst... View Details
Keywords: Food; Crisis Management; Health Pandemics; Growth and Development Strategy; Food and Beverage Industry; South Africa
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  • 12 Sep 2013
  • News

Consulting on the Cusp of Disruption

  • 28 Aug 2017
  • News

Business in a Common Tongue

  • September 2019 (Revised July 2021)
  • Case

Gap, Inc., 2019

By: John R. Wells and Benjamin Weinstock
In 2000, The Gap, Inc. (Gap) was the world’s largest player in specialty fashion retailing, and companies such as Inditex of Spain, H&M of Sweden, and Fast Retailing of Japan were less than a quarter of Gap’s size. But after two decades of growth, Gap’s progress... View Details
Keywords: Strategic Change; Fashion; Multinational; Brands; Fast Fashion; Competition; Multinational Firms and Management; Performance Improvement; Management Teams; Brands and Branding; Change Management; Strategy; Retail Industry; Fashion Industry; Apparel and Accessories Industry; Sweden; Spain; United States
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  • 10 Nov 2003
  • Research & Ideas

Globalization: The Strategy of Differences

Ten years ago, globalization seemed unstoppable. Today, the picture looks very different. Even Coca-Cola, widely seen as a standard-bearer of global business, has had its... View Details
Keywords: by Pankaj Ghemawat
  • Career Coach

Okan Okutgen

Okan (Princeton BSE ‘11, HBS MBA ’15) has years of experience in the tech startup world as a go-to-market leader, general manager and strategic finance leader. He has served as Head of Global Sales... View Details

    Robert F. White

    Bob White is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School where he teaches courses in the MBA program (Required and Elective curricula) and the Executive Education program. Courses taught include Entrepreneurial... View Details

    • 07 Nov 2017
    • First Look

    New Research and Ideas: November 7, 2017

    justice and national liberation, a fateful step in light of the transformation of the world wrought by decolonization. As capitalism stumbles through yet another global crisis today, what parts of Lenin’s fevered vision remain relevant... View Details
    Keywords: Carmen Nobel

      Amy C. Edmondson

      Amy C. Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School, a chair established to support the study of human interactions that lead to the creation of successful enterprises that contribute to the betterment of... View Details

      Keywords: health care; nonprofit industry; professional services; consulting

        Gunnar Trumbull

        Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

        Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details

        Keywords: agribusiness; consumer products; credit card; financial services; food; food processing; grocery; microfinance; retail financial services; retailing

          Producing Prosperity: Why America Needs a Manufacturing Renaissance

          For years—even decades—in response to intensifying global competition, American companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in... View Details

          • April 2020 (Revised November 2020)
          • Case

          Ping An: Pioneering the New Model of ‘Technology-driven Finance’

          By: Feng Zhu, Anthony K. Woo and Nancy Hua Dai
          In mid-December 2018, Peter Ma, Chairman and CEO of Ping An Insurance (Group) Company of China, Ltd. was considering whether the company should grow a fifth ecosystem of Smart City Services. Established in 1988, Ping An was one of the top 10 global financial... View Details
          Keywords: Business Ecosystems; Fintech; Finance; Information Technology; Business Model; Expansion; Competitive Strategy; Financial Services Industry; Technology Industry
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            Mark N. Roberge

            Mark Roberge is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School.  He teaches Entrepreneurial Sales and Marketing in the second-year MBA program in the Fall term and The Entrepreneurial Manager and Startup Bootcamp in the... View Details

            • 08 Dec 2023
            • Video

            MENARC: Research & More

              Linda A. Hill

              Linda A. Hill is the Wallace Brett Donham Professor of Business Administration at the Harvard Business School and Faculty Chair of the Leadership Initiative. Hill is regarded as one of the top experts on leadership and innovation. Hill is... View Details

              • 08 Feb 2000
              • Research & Ideas

              Building Effective R&D Capabilities Abroad

              World View: Global Strategies for the New Economy is a collection of Harvard Business Review articles edited by Jeffery E. Garten, Dean of the Yale School of Management. At the dawn of the new century, says Garten, "globalization has... View Details
              Keywords: by Walter Kuemmerle
              • 2022
              • Chapter

              Crises and International Business

              By: Geoffrey Jones
              This chapter uses the intellectual journey of the author to suggest that crises have been the norm rather than the exception in the history of international business. Over the last 100 years world wars, regional conflicts, the Great Depression, and decolonization are... View Details
              Keywords: Crisis; Multinational Companies; International Business; Emerging Market; Business History; Multinational Firms and Management; System Shocks; War; Emerging Markets; Crisis Management
              Related
              • 14 Feb 2014
              • News

              The Future of Facebook

              • 05 May 2020
              • News

              What if You Don’t Want to Go Back to the Office?