Publications

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09 Jun 2003
Research & Ideas

The Benefits of “Not Invented Here”

internally focused manner. Innovation today must be managed as an open system, with a far greater external focus. Q: Which companies today are the best examples of open innovation, and why? A: IBM, Intel, and Procter & Gamble all... View Details

Keywords: by Sean Silverthorne

June 2011
Teaching Note

Curt Schilling's Next Pitch (TN)

By: Noam Wasserman

Teaching Note for 810053. View Details

Keywords: Entrepreneurship; Problems and Challenges; Selection and Staffing; Groups and Teams; Leadership Style; Business Startups; Internet and the Web; Financing and Loans; Games, Gaming, and Gambling

January 2005 (Revised August 2006)
Case

Lean Forward Media

By: Teresa M. Amabile and Victoria Winston

Jeff Norton and Michelle Crames, the co-founders of Lean Forward Media, face several options for producing the world's first interactive DVD film for children. Their vision is to build a company whose products simultaneously entertain children, engage them actively in... View Details

Keywords: Decision Choices and Conditions; Early Childhood Education; Games, Gaming, and Gambling; Entrepreneurship; Venture Capital; Management Practices and Processes; Risk Management; Partners and Partnerships; Opportunities; Creativity

Find at Harvard

January 2008 (Revised March 2008)
Case

Glass Egg Digital Media

Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry

01 Nov 2012
Research & Ideas

Book Excerpt: Judgment Calls

this kind of enterprise "is the worst business in the world. Period. The end." He was smart and ambitious enough as a young man to get himself into the Harvard Business School—though he also managed to lose his student loan on the first day of class by View Details

Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products

24 Sep 2001
Research & Ideas

Why the Internet Doesn’t Change Everything

where rebels like Bishop Gaillot reside. There are pornography sites accessible to straitlaced Singaporeans, Liberian gambling dens, and secluded banking services run from the tiny island of Anguilla. There are networks of Burmese... View Details

Keywords: by Debora L. Spar

June 2024
Case

Caesars Entertainment: Governance on the Road to Bankruptcy

By: Kristin Mugford

Caesars Entertainment was a large casino operator in the United States that had been purchased in a 2008 leveraged buyout by Apollo and TPG. In January 2015, Caesars Entertainment Operating Company (CEOC), its largest subsidiary, filed for Chapter 11. This set up a... View Details

Keywords: Gaming; Chapter 11; Fraudulent Conveyance; Apollo; TPG; Bankruptcy; Leveraged Buyouts; Restructuring; Capital Structure; Insolvency and Bankruptcy; Private Equity; Financial Management; Lawsuits and Litigation; Negotiation; Games, Gaming, and Gambling; Borrowing and Debt; Entertainment and Recreation Industry; Las Vegas

26 Aug 2014
First Look

First Look: August 26

influences risk-taking by enhancing one's sense of control. Across multiple inductions of guilt, we demonstrate that experimentally induced guilt enhances optimism about risks for the self (Study 1), preferences for gambles versus... View Details

Keywords: Sean Silverthorne

01 Dec 2003
Research & Ideas

Sometimes Success Begins at Failure

manage Internet services. Seek external licenses. Through external licensing, projects that aren't being used internally might unlock additional revenues on the outside. Procter & Gamble follows this path as part of its "Connect... View Details

Keywords: by Henry Chesbrough; Health; Pharmaceutical

01 Jun 2020
News

Unleashed

nothing going right fast enough. The company’s iconic founder and CEO, Fred Smith, had done everything he could think of to save the organization, including gambling the only capital he had left in a desperate trip to Las Vegas... View Details

Keywords: Jen McFarland Flint

October 2009
Case

Digital Chocolate

By: Linda A. Hill and Alison Berkley Wagonfeld

Trip Hawkins founded Digital Chocolate in Silicon Valley in 2003 to develop outstanding games for mobile devices. By 2008, the company had expanded its operations into four countries, and Digital Chocolate was one of the top developers of soloplayer games for standard... View Details

Keywords: Games, Gaming, and Gambling; Innovation and Management; Leading Change; Product Development; Groups and Teams; Creativity; Telecommunications Industry; Video Game Industry

01 Apr 1998
News

New Releases

including Hewlett-Packard, Ford Motor Company, Kirin Brewery Co., and Procter & Gamble - that have successfully implemented such systems. Cost & Effect describes systems that help frontline employees to improve their daily operations and... View Details

05 Feb 2009
Research & Ideas

In Praise of Marketing

defined consumer segments or, indeed, of individual consumers. Engaged Consumers The interactive nature of the Internet means that customers are now engaged more than ever in the co-creation of brand meaning and the development of marketplace offerings. Procter &... View Details

Keywords: by John Quelch; Advertising

July 2004 (Revised July 2005)
Case

Activision: The 'Kelly Slater's Pro Surfer' Project

By: Alan D. MacCormack, Enrico D"Angelo and Kerry Herman

Mike Ward, the producer in charge of developing the Kelly Slater's Pro Surfer game for Activision, must decide whether to launch the game in time for the 2002 Christmas season. Complicating his decision are the lukewarm response from consumers to TV test spots of the... View Details

Keywords: Games, Gaming, and Gambling; Product Development; Customer Satisfaction; Projects; Business or Company Management; Product Launch; Marketing Strategy; Decision Choices and Conditions; Industry Structures; Innovation Strategy; Entertainment and Recreation Industry; United States

17 Jun 2013
Research & Ideas

Advertising Symbiosis: The Key to Viral Videos

Old Spice's Twitter campaign. In 2010, Procter & Gamble launched a campaign where Facebook and Twitter users were encouraged to send messages to Isaiah Mustafa, the strapping spokesman for Old Spice who markets the idea that if men... View Details

Keywords: by Carmen Nobel; Advertising

January 2018
Case

Peak Games: Hiring Priorities in Times of Rapid Growth (A)

By: William R. Kerr and Gamze Yucaoglu

Sidar Şahin, founder and CEO of Peak Games, a Turkey-based global mobile gaming company, must decide on the final list of candidates for the critical global marketing director position the company has been trying to fill for over a year. Since its founding in 2010,... View Details

Keywords: Recruiting; Staffing; Emergent Countries; Entrepreneurial Management; Private Sector; Business Strategy; Decision; Growth Management; Games, Gaming, and Gambling; Selection and Staffing; Talent and Talent Management; Business Model; Growth and Development Strategy; Competitive Advantage; Value Creation; Organizational Culture; Decision Choices and Conditions; Technology Industry; Turkey

17 Apr 2017
HBS Case

This Turkish Debt Collector Is Customer-friendly

Turkasset began opening physical branches around the country to service customers who preferred to talk in person. Despite these additional outlays, the gamble paid off for the company by allowing it to collect a much higher percentage of... View Details

Keywords: by Michael Blanding; Financial Services

01 Dec 2011
News

Alumni Book Briefs

’01) (Harvard Business Review Press) Anthony draws on stories from his research and fieldwork with companies like Procter & Gamble to demystify innovation. He presents a simple definition of innovation, breaks down the essential... View Details

Keywords: Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Finance; Miscellaneous Manufacturing; Manufacturing

January 2018
Supplement

Peak Games: Hiring Priorities in Times of Rapid Growth (B)

By: William R. Kerr and Gamze Yucaoglu

On November 7, 2017, Sidar Şahin, founder and CEO of Peak Games, a Turkey-based global mobile gaming company, had just closed the sale of Peak Games’ card games studio. This sale included three of the company’s top grossing games and half of its team. Sahin was happy... View Details