Publications

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May 2020
Teaching Note

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery

Teaching Note for HBS Case No. 519-076. On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had... View Details

Keywords: Marketing; Marketing Strategy; Brands and Branding; Consumer Products Industry; Food and Beverage Industry; United States

2015
Chapter

Managerial Responsibility and the Purpose of Business: Doing One's Job Well

By: Nien-he Hsieh

Business managers routinely make decisions that significantly affect the lives of others in both positive and negative ways. In the light of these wide-ranging effects, much scholarship has been devoted to specifying the responsibilities of managers of for-profit... View Details

Keywords: Business or Company Management; Goals and Objectives

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January 1999 (Revised March 2004)
Case

AMB Consolidation, The

By: William J. Poorvu and Daniel J. Rudd

Anne Shea, assistant vice president at the Curators' Fund (The Fund), is responsible for investing roughly $80 million in real-estate assets. Less than three years ago, Anne invested $40 million into a commingled fund run by AMB Institutional Realty Advisors, Inc., a... View Details

Keywords: Private Ownership; Conflict of Interests; Industry Structures; Property; Investment; Public Ownership; Real Estate Industry

03 Mar 2015
News

Is Social Media Actually Helping Your Company’s Bottom Line?

Krishna G. Palepu

KRISHNA G. PALEPU is the Ross Graham Walker Professor of Business Administration, and has served previously as Senior Advisor to the President of Harvard University, and Senior Associate Dean at the... View Details

Keywords: accounting industry; accounting industry; accounting industry; accounting industry; accounting industry; accounting industry

January 1985 (Revised June 1993)
Case

Turner Construction Co.

By: Frank V. Cespedes

In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account... View Details

Keywords: Organizational Structure; Projects; Market Entry and Exit; Integration; Contracts; Marketing Strategy; Sales; Business or Company Management; Business Offices; Geographic Location; Construction Industry

Based on a ten-year examination of control systems in over 50 U.S. businesses, this book broadens the definition of control and establishes a critical bridge between the disciplines of strategy and accounting and control. In addition to the more traditional diagnostic... View Details

October 2008
Case

Hrad Technika

Examines a struggling IT outsourcing project from the perspective of the IT services provider-Hrad Technika. When used in conjunction with "Tegan c.c.c." (9-609-038), it provides an opportunity to see both sides of the issue. When Hrad enters into a contract to create... View Details

Keywords: Experience and Expertise; Globalized Firms and Management; Job Cuts and Outsourcing; Service Delivery; Service Operations; Projects; Information Technology; Wales

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

often a disconnect between practitioners and academics,” he says. Source: CMO Council Neale-May illustrates a pervasive paradox in academia: Research conducted at business schools often offers no obvious value to people who actually work... View Details

Keywords: by Carmen Nobel; Education

18 Jul 2022
Research & Ideas

After the 'Crypto Crash,' What's Next for Digital Currencies?

Recent high-profile financial meltdowns at Bitcoin, Celsius, and Terraform Labs, which together wiped out hundreds of billions in market value, helped trigger a flight from the cryptocurrency market, driving its value from $2.9 trillion... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Financial Services; Technology

September 2022
Background Note

On CUE: The Quest for Optimal Customer Unit Economics

By: Elie Ofek, Barak Libai and Eitan Muller

Startups are often evaluated by how well they perform on unit economics, defined as the ratio of a customer’s lifetime value (LTV) to acquisition costs (CAC). A common target for unit economics, advocated by many VCs and analysts, is 3:1 (i.e., LTV/CAC=3). While there... View Details

Keywords: Unit Economics; Business Startups; Performance Evaluation; Customer Value and Value Chain; Customer Relationship Management; Analysis

July 2012
Case

New Century Financial Corporation (Abridged)

By: Krishna G. Palepu, Suraj Srinivasan and Ian Cornell

After years of rapid growth and stock price appreciation, New Century Financial Corporation, one of the largest subprime loan originators in the U.S., reported accounting problems in early 2007. The resulting liquidity crisis forced the company to file for Chapter 11... View Details

Keywords: Audit Committees; Financial Management; Control Systems; Securities; Loan Evaluation; Accounting; Value; Financial Services Industry; United States

2023
Working Paper

Feature Importance Disparities for Data Bias Investigations

By: Peter W. Chang, Leor Fishman and Seth Neel

It is widely held that one cause of downstream bias in classifiers is bias present in the training data. Rectifying such biases may involve context-dependent interventions such as training separate models on subgroups, removing features with bias in the collection... View Details

Keywords: AI and Machine Learning; Analytics and Data Science; Prejudice and Bias

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13 Nov 2007
Research & Ideas

Six Steps for Reinvigorating America

innovation and the opportunity to participate in the "white coat" economy and life sciences revolution of the 21st century. Writes a new social contract based on real family values, creating fair and flexible workplaces that are... View Details

Keywords: by Sean Silverthorne

18 Jun 2008
Working Paper Summaries

Evaluating the Impact of SA 8000 Certification

Keywords: by Michael J. Hiscox, Claire Schwartz & Michael W. Toffel

24 Nov 2009
First Look

First Look: Nov. 24

than predicted in equilibrium. Because talk is preference revealing, it may effectively frame bargaining around a logic of fairness or competition, moving parties on a path toward or away from equal-division agreements. These endogenous... View Details

Keywords: Martha Lagace

2011
Working Paper

The 'IKEA Effect': When Labor Leads to Love

By: Michael I. Norton, Daniel Mochon and Dan Ariely

In a series of studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate the boundary conditions for what we term the "IKEA effect&"—the increase in valuation of self-made products. Participants saw their... View Details

Keywords: Investment; Labor; Resource Allocation; Valuation

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28 Jan 2016
Blog Post

Why Get an MBA?

These days you don’t have to look far to find someone questioning the value of an MBA. It seems like every week brings another article on rising costs and evolving employers. Even if you don’t believe the naysayers, does anyone actually... View Details

October 2000 (Revised October 2000)
Case

Off-Balance Sheet Leases in the Restaurant Industry

By: Amy P. Hutton, Paul M. Healy and Jacob Cohen

Amid mounting concern by credit agencies about off-balance sheet liabilities, an analyst for one of the leading credit-rating agencies has been asked to make a presentation about off-balance sheet liabilities, the strategic analysis behind leasing versus purchasing... View Details

Keywords: Fair Value Accounting; Property; Leasing; Financial Statements; Capital Structure; Credit; Financial Services Industry