Publications

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May 1997 (Revised March 1998)
Case

Teradyne: Managing Disruptive Change

By: Joseph L. Bower

Three cases deal with the introduction of a new product to Teradyne's line of semiconductor test equipment. Teradyne: Managing Strategic Change provides historic and administrative background for the other two cases. Teradyne: The Aurora Project deals with the problems... View Details

Keywords: Business Startups; Disruption; Management; Market Entry and Exit; Product; Product Development; Problems and Challenges; Competitive Strategy; Corporate Strategy; Technology

December 1992 (Revised June 1996)
Case

Siemens Corporation (A): Corporate Advertising for 1992

By: Stephen A. Greyser and Norman Klein

Describes the approach of the German-based multinational company, Siemens Corp., to establishing an identity in the United States. The specific goals for the 1991-92 corporate advertising campaign are described. Examples of print and television messages are included,... View Details

Keywords: Advertising Campaigns; Trade; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Germany; United States

May 1999 (Revised August 1999)
Case

Victory Supermarkets: Expansion Strategy?

By: David E. Bell and Ann Leamon

Jay DiGeronimo, president of a 16-store supermarket chain, is trying to decide the timing and method for expanding his chain. The family-owned company could continue in a maintenance mode, with each family member running one store. It could expand slowly using a new... View Details

Keywords: Budgets and Budgeting; Cost vs Benefits; Trade; Investment; Market Entry and Exit; Supply Chain Management; Private Ownership; Competition; Expansion; Retail Industry

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18 Nov 2010
Research & Ideas

GM’s IPO: Back to the Future

around long after they have bought its products, the new listing will show GM's renewed ability to access the capital markets. For the federal government, the reduction in its ownership below 50% will underscore its ability to execute without delay an View Details

Keywords: by Staff; Auto

22 Sep 2020
Research & Ideas

Recessions Push Some Entrepreneurs to Launch Too Soon

performance on average. Silverthorne: For entrepreneurs who decide to stay the course, what does the funding outlook look like? Roche: Funding opportunities may dry up as venture capitalists increasingly struggle to raise new funds or View Details

Keywords: by Sean Silverthorne

30 Jan 2017
Research & Ideas

Vanguard, Trian And The Problem With 'Passive' Index Funds

in index funds while $310 billion exited actively managed funds. But have they become too popular? Researchers and analysts are increasingly concerned that managers in companies with a large number of passive fund investors can too easily... View Details

Keywords: by Michael Blanding; Financial Services

April 2001 (Revised August 2001)
Case

Color Kinetics Incorporated (A)

By: Das Narayandas and Mary N. Caravella

Two-year-old start-up Color Kinetics has developed unique colored lighting technology using digitally controlled LEDs, and has developed that technology into a successful line of products for its first targeted market of "retailtainment." Now in November 1999, the... View Details

Keywords: Business Startups; Growth and Development; Management Teams; Marketing Strategy; Product Launch; Market Entry and Exit; Business Strategy; Corporate Strategy; Electronics Industry

April 1998
Teaching Note

Materials Technology Corporation TN

By: Clayton M. Christensen

Teaching Note for (9-694-075). View Details

Keywords: Business Startups; Market Entry and Exit; Technology; Research; Markets; Marketing Strategy; Product Development

August 1996 (Revised November 2000)
Case

Hewlett-Packard Co.'s Home Products Division in Europe (A)

By: Michael Y. Yoshino and Carin-Isabel Knoop

In 1995, Hewlett-Packard Home Products Division (HPD) has the assignment to make Hewlett-Packard the third major home PC player worldwide. With the U.S. launch imminent, the HPD team has to decide how to enter the European market. View Details

Keywords: Decisions; Globalization; Product Launch; Market Entry and Exit; Competition; Information Technology; Technology Industry; Europe; United States

July 2007 (Revised February 2010)
Case

Launching Telmore (A)

By: Ramon Casadesus-Masanell, Celso Fernandez and Moritz Jobke

When the Danish mobile phone service provider Telmore entered the market in October 2000, few people took notice. Its business model was not perceived as particularly aggressive or threatening to the industry. Less than three years later, Telmore's creative adaptation... View Details

Keywords: Business Model; Disruptive Innovation; Market Entry and Exit; Creativity; Adaptation; Competitive Advantage; Telecommunications Industry; Denmark

10 Mar 2015
First Look

First Look: March 10

finance. These subject areas were viewed as particularly valuable, not only for corporate/transactional lawyers, but also for litigators. Intriguingly, non-traditional courses and skills, such as business strategy and teamwork, are seen... View Details

Keywords: Carmen Nobel

July 2009 (Revised March 2010)
Case

Sotheby's & Christie's Inc.

By: Ramon Casadesus-Masanell and Catherine Jane Wise

The fine art auction business has remained a duopoly over its 250 year history. The industry is dominated by Sotheby's and Christie's Inc. Curiously, neither competitor has been able to overtake the other by a notable margin despite the clear network effects of this... View Details

Keywords: Arts; Business Model; Restructuring; Economics; Auctions; Market Entry and Exit; Duopoly and Oligopoly; Operations; Competition

August 2010 (Revised July 2012)
Case

Cork'd: Building a Social Network for Wine Lovers

Lindsay Ronga and Gary Vaynerchuk are launching Cork'd, an online social network for wine lovers. Despite Gary's status as a celebrity wine connoisseur, the team faces a significant challenge: several other wine social networks are well established and already have... View Details

Keywords: Entrepreneurship; Product Launch; Network Effects; Market Entry and Exit; Social and Collaborative Networks; Competitive Strategy; Food and Beverage Industry

July 2010
Case

Fidelity Retires in Canada

By: Robert C. Pozen and Edward Warren Scott

The head of Fidelity Canada was faced with a decision about what to do with its retirement business there. Although Fidelity as a fund manager has made some headway in Canada, the competition has been very tough for the administration of retirement plans—a separate... View Details

Keywords: Business Exit or Shutdown; Investment Funds; Globalized Firms and Management; Growth and Development Strategy; Retirement; Competition; Financial Services Industry; Canada; United States

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08 Apr 2014
First Look

First Look: April 8

examples such as TripAdvisor, Wikipedia, and the New York Times, the authors offer strategies for competing in markets with network effects. New entrants should focus on customer groups that they are uniquely positioned to serve or appeal... View Details

Keywords: Sean Silverthorne

23 Dec 2008
First Look

First Look: December 23, 2008

welfare. Yet, our understanding of this decision is limited. Using an instrumental variables strategy and dataset new to this literature, we provide the first precise, causal estimates of the effects of education on financial market... View Details

Keywords: Martha Lagace

02 Oct 2008
What Do You Think?

Workout vs. Bailout: Should Government Take Advantage of the Buffett Effect?

same financial-only interest that Buffett has. He is investing to make money, not save the economy." Sameer Kamat cited several reasons—lack of "credibility" as an investor, a "business model" that avoids hard-to-understand business, and "patience" (the pressure for... View Details

Keywords: by Jim Heskett

June 2023 (Revised January 2024)
Case

Chipmaking in the Desert: Taiwan Semiconductor Manufacturing Company's Global Expansion

By: William C. Kirby and Noah B. Truwit

On December 6, 2022, in Phoenix, Arizona, Taiwan Semiconductor Manufacturing Company (TSMC) Executive Chairman Mark Liu outlined the company’s ambitious plans to invest $40 billion to build semiconductor manufacturing plants in Phoenix. The event also celebrated the... View Details

Keywords: Geopolitical Units; Government and Politics; Government Legislation; Expansion; Market Entry and Exit; Semiconductor Industry; Taiwan; United States

October 2004 (Revised April 2005)
Case

Lexar Media: The Digital Photography Company?

Examines growth options for a start-up that has parlayed its core technology in flash memory controllers into a rapidly growing position in the emerging digital photography industry. The new CEO must decide whether LexarMedia should maintain its identity as a digital... View Details

Keywords: Technology; Mission and Purpose; Organizational Change and Adaptation; Growth Management; Market Entry and Exit; Business Startups; Business Strategy; Technology Industry