Publications

November 1998 (Revised November 1999)
Case

British Sugar in China

By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder

British Sugar, the first major diversification of Associated British Foods, is entering China as part of the global sweetener, starch, and ingredient strategy. View Details

Keywords: Trade; Food; Globalization; Marketing Strategy; Market Entry and Exit; Diversification; Consumer Products Industry; China; United Kingdom

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February 2008
Teaching Note

Chiaphua Group Vietnam (TN)

By: Nicolas P. Retsinas and Ben Creo

Teaching Note for [207090]. View Details

Keywords: Expansion; Diversification; Investment; Emerging Markets; Globalization; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Private Ownership; Real Estate Industry; Viet Nam; Hong Kong; Singapore; Malaysia; Indonesia

20 Oct 2014
Research & Ideas

Users Love Ello, But What’s the Business Model?

are two very different things. Q: How financially viable is a social network without advertising? How realistic is that proposition? SG: If I'm a young person, I want scale. You're not running these networks for them to make money, you're running them for an View Details

Keywords: Re: John A. Deighton & Sunil Gupta; Publishing; Financial Services

February 2003 (Revised August 2003)
Case

Disposable Diaper Industry in 2003, The

Updates the continuing developments in the disposable diaper industry from 1994 to 2003. Investigates new product innovation, global expansion, and emerging competitors in the highly competitive diaper industry, including the rise of training pants and ventures into... View Details

Keywords: Competition; Market Entry and Exit; Supply and Industry; Consumer Products Industry

June 1990 (Revised August 1994)
Case

Sorrell Ridge: Slotting Allowances

By: John A. Quelch

Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details

Keywords: Food; Distribution; Marketing Strategy; Market Entry and Exit; Retail Industry; Food and Beverage Industry; California

August 2019
Case

The United States and Russia: Gas Rivals in Europe?

By: Rawi Abdelal, Galit Goldstein and Paul Apostolicas

Though the shale revolution transformed the U.S. into the largest producer of petroleum products, it was unclear how much success American exporters would find selling liquefied natural gas on the European energy market. Gazprom, the state-controlled Russian energy... View Details

26 Nov 2012
Research & Ideas

New Winners and Losers in the Internet Economy

are smaller, more entrepreneurial companies and self-employed people," Deighton says. "It used to be that a little company hoped to have an exit strategy where it could be bought out by a larger... View Details

Keywords: by Dina Gerdeman; Publishing

15 Nov 2001
Research & Ideas

Five Questions for Paul Gompers and Josh Lerner

promising new technologies, a set of knowledgeable managers willing to take risks, helpful regulatory and tax conditions, and robust markets in order to exit investments. Despite these challenges, the past few years have seen a surge of... View Details

Keywords: by Carol Elsen; Financial Services

12 Apr 2016
First Look

April 12, 2016

challenges like reworking an outdated strategy or business model. The culture evolves as you do that important work. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50894 April 2016 Harvard Business Review Making View Details

Keywords: Sean Silverthorne

August 2007
Module Note

Managing Networked Businesses: Platform Evolution Module

By: Thomas R. Eisenmann

Offers an overview of conceptual content and pedagogical guidance for instructors using a six-session module, "Platform Evolution," from "Managing Networked Businesses" (MNB), a case-based MBA elective course on platform-mediated networks. The module explores the... View Details

Keywords: Business Ventures; Networks; Business or Company Management; Rights; Business Strategy; Problems and Challenges; Multi-Sided Platforms; Market Transactions; Innovation and Invention; Marketing; Competition; Market Entry and Exit

2024
Working Paper

Do Collusive Norms Maximize Profits? Evidence From a Vegetable Market Experiment in India

By: Abhijit Banerjee, Greg Fischer, Dean Karlan, Matt Lowe and Benjamin N. Roth

Social norms have been shown to facilitate anti-competitive behavior in decentralized markets. We demonstrate that these norms can also reduce aggregate profits. First, we present descriptive evidence of competition-suppressing norms in Kolkata vegetable markets.... View Details

Keywords: Collusion; Competition; Market Entry and Exit; Small Business; Microeconomics; Kolkata

SSRN

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January 1993 (Revised April 1995)
Case

Fog of Business, The

In the mid-1980s, the Holland Sweetener Co. (HSC) was facing the decision whether to enter the European and Canadian aspartame markets, following the ending of NutraSweet's patents there. A major question facing HSC was whether NutraSweet would respond to entry in an... View Details

Keywords: Risk and Uncertainty; Patents; Competition; Market Entry and Exit; Food and Beverage Industry; Canada; United States; Europe

October 1998 (Revised August 2001)
Teaching Note

Intel Corporation: 1968-1997 TN

By: Gary P. Pisano

Teaching Note for (9-797-137). View Details

Keywords: Strategy; Market Entry and Exit; Competitive Advantage; Forecasting and Prediction; Semiconductor Industry

20 Feb 2025
Blog Post

IFC India 2025: Building Resilience - Mumbai’s Journey to Sustainable Water Management

Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details

November 1997
Case

Microsoft Goes Online: MSN 1996

By: David B. Yoffie

Explores Microsoft's decision to enter the online services industry in the light of its competition and the growing importance of the Internet. Significant issues include the cost and availability of content, telecomm/Internet access costs, competition with the World... View Details

Keywords: Cost Management; Growth and Development; Market Entry and Exit; Strategy; Competitive Advantage; Web; Information Technology Industry

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04 Dec 2019
News

Skydeck Live: The Case for Funding Female Founders

there's still not a lot in the growth stage. What can we do to fix that? Dodi: Well, that's the million dollar question or billion dollar question. Because also across the board, the landscape has changed from even 10 years ago. We don’t have the number of IPOs that we... View Details

October 2023 (Revised April 2024)
Case

TetraScience: Unlocking the Power of Scientific Data

By: Satish Tadikonda and William Marks

After pivoting from a focus on hardware to a focus on scientific data, TetraScience, led by veteran SaaS executive, Patrick Grady and Founder Spin Wang, has embarked on a journey from nearly cash-out to a player in the scientific data management space. This case... View Details

Keywords: Business Model; Change Management; Entrepreneurship; Information Management; Business Strategy; Market Entry and Exit; Information Technology Industry

March 27, 2025
Article

How One Company Used AI to Broaden Its Customer Base

By: Sunil Gupta and Frank V. Cespedes

The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details

Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit

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