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  • June 2010
  • Supplement

Digital Link (B)

The Digital Link (A) and (B) cases present the struggles of a small public technology company to get and maintain analyst and investor attention during the "dot-com boom" of the 1990's. The case can be used in MBA or Executive Education classes. The (A) case takes... View Details
Keywords: Decisions; Privatization
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  • 06 Aug 2019
  • News

The Magic That Makes Customer Experiences Stick

  • 01 Mar 2012
  • News

Harvard Business School Opens New Classroom At Taj Lands End, Mumbai

    Derek C. M. van Bever

    Derek van Bever is a Senior Lecturer in the General Management Unit of Harvard Business School. He teaches courses in both years of the MBA program (“Leadership and Corporate Accountability” in the first-year required curriculum and “Building and Sustaining a... View Details

      Janice H. Hammond

      Janice H. Hammond is the Jesse Philips Professor of Manufacturing. She currently serves as coursehead for the new MBA required course, Data Science for Managers. She serves as program chair for the HBS Executive Education International Women’s Foundation and Women’s... View Details

      Keywords: apparel; distribution; e-commerce industry; manufacturing; retailing; textiles; transportation
      • 12 Oct 2012
      • News

      Harvard University and Harvard Business School Receive $40 Million Donation from a Dr. James S. C. Chao and Family Foundation

      • 08 Jun 2016
      • Video

      Ruth Mulan Chu Chao Center Dedication

        Monique Burns Thompson

        Monique Burns Thompson is an accomplished social entrepreneur who returns to HBS (class of 1993) and brings her twenty years of successful start-up and organizational leadership experience to her research and teaching at HBS.  She has led as a co-founder, President,... View Details

        • 30 Mar 2016
        • News

        Mastering a Facebook World

        • 21 May 2007
        • Research & Ideas

        Fixing the Marketing-CEO Disconnect

        In most companies, no one knows and understands your customers and their changing needs better than the marketing department. Certainly that knowledge should be routinely presented and understood by the chief executive and board of... View Details
        Keywords: by Sean Silverthorne

          Karim R. Lakhani

          Karim R. Lakhani is the Dorothy & Michael Hintze Professor of Business Administration at the Harvard Business School. He specializes in technology management, innovation, digital transformation and artificial... View Details

          Keywords: biotechnology; communications; computer; health care; high technology; information technology industry; internet; pharmaceuticals; software; video games
          • February 2007
          • Tutorial

          Measuring Marketing Performance

          By: John A. Quelch
          In many organizations, marketing exists far from the executive suite and the boardroom. This tutorial instructs students how to improve the link between high level corporate strategy and the marketing function. First, students are exposed to three companies in which... View Details
          Keywords: Marketing Strategy; Corporate Strategy; Performance Evaluation
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            Thomas R. Piper

            THOMAS R. PIPER, Baker Foundation Professor and Lawrence E. Fouraker Professor of Business Administration, Emeritus, is a faculty member in the Finance and Accounting Units at the Graduate School of Business Administration.  He has taught in the MBA Program, as well... View Details

              Ryan L. Raffaelli

              Ryan Raffaelli is the Marvin Bower Associate Professor of Business Administration at Harvard Business School. He created and teaches the MBA course "Leadership: Execution and Action Planning" (LEAP) and serves... View Details

              Keywords: publishing industry; advertising; consulting; information technology industry; grocery; nonprofit industry; retailing; consumer products; federal government

                Tsedal Neeley

                Tsedal Neeley is the Senior Associate Dean and Chair of the MBA program at Harvard Business School, where she is the Naylor Fitzhugh Professor of Business Administration, Faculty Chair of the... View Details

                • 25 Sep 2012
                • News

                Tata Hall Topping Off Ceremony

                • June 2013 (Revised June 2016)
                • Case

                Ensina!

                By: John J-H Kim, Alejandra Meraz Velasco and Christine An
                In 2011, a group of passionate social entrepreneurs in Rio de Janeiro, with the support and encouragement of several prominent philanthropists and members of government, launch Ensina!, seizing Brazil's unprecedented economic growth and national commitment to... View Details
                Keywords: Social Entrepreneurship; Teaching; Business and Government Relations; Education Industry; Brazil
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                  Willy C. Shih

                  Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

                  Keywords: aerospace; automotive; biotechnology; communications; computer; digital imaging; electrical equipment; electronics; entertainment; high technology; industrial goods; information technology industry; manufacturing; retailing; semiconductor
                  • December 2006 (Revised December 2008)
                  • Case

                  Wireless Generation

                  Reflecting on an innovative joint venture that his company executed with a public school district in 2004, the CEO of Wireless Generation, a five-year-old, privately held educational technology company, is contemplating the company's product development strategy in... View Details
                  Keywords: Joint Ventures; Education; Government Legislation; Growth and Development Strategy; Product Development; Business and Government Relations; Education Industry
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                    Andy Wu

                    Andy Wu is the Arjun and Minoo Melwani Family Associate Professor of Business Administration in the Strategy Unit at Harvard Business School, where he teaches in the MBA and Executive Education programs. He researches, teaches, and advises managers... View Details

                    Keywords: software; e-commerce industry; venture capital industry; biotechnology; video games