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Show Results For
- All HBS Web
(1,014)
- People (2)
- News (235)
- Research (650)
- Events (3)
- Multimedia (3)
- Faculty Publications (156)
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- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
think, “How can we help each other?” You’d expect someone like this to be very transactional, with a very high sensitivity to perception of current events, with a very high sensitivity to perceived financial prices, if not the inner... View Details
Keywords: by Christina Pazzanese
- 02 Sep 2014
- First Look
First Look: September 2
https://www.hbs.edu/faculty/Pages/download.aspx?name=14-062.pdf September 2014 Managing Consumer Services: Factory or Theater Customer Experience and Service Design By: Karmarkar, Uday, and Uma R. Karmarkar Abstract—While services already... View Details
Keywords: Sean Silverthorne
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
strategic rationale of branding and its importance to competing effectively on the demand side of the economy. In a young market, he realized, consumers had to be able to identify a particular product's source, functional attributes, and... View Details
Keywords: by Nancy F. Koehn
- 27 Jun 2007
- Lessons from the Classroom
Learning to Make the Move to CEO
"In the case of McDonald's, for example, their primary customer is not the consumers who eat their food, but real estate developers. People haven't always thought hard about this issue. The implication is that you have to put the... View Details
- 11 Sep 2006
- Research & Ideas
Negotiating When the Rules Suddenly Change
the richest offer. Imagine that you're an NHL general manager. You have a month, at most, to fill your team's roster before training camp begins. What's your strategy? If you expect that your rivals will go on a spree and overspend for... View Details
- 17 Sep 2013
- First Look
First Look: September 17
In some cases, people can spare themselves the trouble of deliberation and instead "decide by mind wandering" yet experience no decrease in satisfaction. September 2013 Review of Financial Studies Expectations of Returns and... View Details
Keywords: Sean Silverthorne
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
all of the people waiting ahead of them in line. So Disney entertains its waiting guests, tells guests what to expect (almost always exceeding such expectation to create the... View Details
Keywords: by James Heskett
- 23 Feb 2009
- Research & Ideas
Creative Entrepreneurship in a Downturn
spent on them. When consumer budgets are tight, such products will have plenty of appeal. “If history is any guide, we can expect some significant industry shapers to emerge from the current crisis.” In... View Details
Keywords: by Martha Lagace
- 02 Apr 2012
- Research & Ideas
Do Online Dating Platforms Help Those Who Need Them Most?
men who view most profiles are least likely to message." Piskorski said. "These results show that people who expect rejection may simply refrain from writing, unless the site gives them an encouragement to do so." The... View Details
- 19 Jul 2004
- Research & Ideas
Your Customers: Use Them or Lose Them
rare, she said. People answering the phone are part of the product development team and they are expected to talk with the engineers about the calls they receive. These employees are paid more than their counterparts in other companies.... View Details
Keywords: by Martha Lagace
- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
personality? How should I think about brand dilution? Does Branding Work For Business-to-business Marketing? B2B Branding: Does it Work? Does it make sense for B2B companies to take a cue from consumer companies and invest in brand... View Details
- 20 Sep 2011
- First Look
First Look: September 20
Publication:Journal of Consumer Psychology (forthcoming) Abstract In four studies in which consumers assembled IKEA boxes, folded origami, and built sets of Legos, we demonstrate and investigate boundary... View Details
Keywords: Sean Silverthorne
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
they also risk having to switch provider networks, disrupting patient-physician relationships. "According to Kaiser, health insurance premiums for the average plan are expected to rise by 9 percent in 2017" These View Details
- 06 Nov 2012
- First Look
First Look: November 6
mark-plans backfire, consumer preferences shift, or tried-and-true practices fail to work in a new context. So is innovation just a low-odds crapshoot? In The Architecture of Innovation, Harvard Business School professor Josh Lerner-one... View Details
Keywords: Sean Silverthorne
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
three downloads is completed successfully. File sharing is fairly cumbersome for many consumers with poor Internet connections. If this is the reason for highly selective sampling, we can expect View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
entailed setting up a corporate page on Facebook, getting people to "Like" it, and then broadcasting messages to those fans with the expectation of receiving a response (in the form of either feedback or increased sales). Companies have... View Details
- 12 Apr 2016
- First Look
April 12, 2016
sellers treat consumers differently on the basis of how well informed consumers appear to be. We implement a large-scale field experiment in which callers request price quotes from automotive repair shops.... View Details
Keywords: Sean Silverthorne
- 04 Feb 2014
- First Look
First Look: February 4
advantageous for production of designs Download working paper: http://ssrn.com/abstract=2321691 Off the Hook? Mistaken Expectations of Leniency in the Punishment of Transgressions By: Moore, Celia, Lamar Pierce, and Francesca Gino... View Details
Keywords: Sean Silverthlorne
- 16 Sep 2014
- First Look
First Look: September 16
lower than expected revenues and earnings for the second quarter of 2012. In response to the announcement, its stock price fell 29% (its stock price had fallen from $77 to $11 in the past 18 months). The weakening financial performance... View Details
Keywords: Sean Silverthorne
- 19 Dec 2006
- First Look
First Look: December 19, 2006
arise when cross-price elasticities are estimated for a set of brands expected to be substitutes. These anomalies are the occurrence of: (a) negatively signed cross-elasticities; and (b) sign asymmetries in pairs of cross price... View Details
Keywords: Sean Silverthorne