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  • 09 Jul 2018
  • Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

“Nothing sells itself,” says Frank Cespedes, senior lecturer in the Entrepreneurial Management Unit at Harvard Business School. “When companies introduce new products, they are offering something that by definition is going to replace... View Details
Keywords: by Michael Blanding; Technology; Consumer Products; Electronics; Industrial Products; Information Technology; Manufacturing; Medical Devices & Supplies; Retail
  • 02 Mar 2012
  • HBS Seminar

Joe Lassiter/Gordon Jones, Harvard Business School/Harvard University

  • 08 Mar 2016
  • First Look

March 8, 2016

rhetoric and symbolic activities in the process of creating new markets. This study analyzes how entrepreneurial firms use these cultural strategies to position themselves in a nascent market category they... View Details
Keywords: Sean Silverthorne

    Myra M. Hart

    Myra Hart's research focus is high potential entrepreneurship.  She has taught MBA and executive programs, co-chaired the entrepreneurship unit, and led several HBS initiatives. As a founding memberView Details

    Keywords: consumer products; e-commerce industry; education industry; real estate; retailing
    • 10 Dec 2013
    • First Look

    First Look: December 10

    time and markets. Specifically, we build a model in which two firms that differ in their capabilities enter sequentially into two markets with different potentials for profit. The model is solved using game theory under three learning... View Details
    Keywords: Sean Silverthorne

      Christopher A. Bartlett

      Professor Christopher A. Bartlett received an economics degree from the University of Queensland, Australia (1964), and both the masters and doctorate degrees in business administration from Harvard University (1971 and 1979). 

      As a practicing manager prior... View Details

      Keywords: consulting; health care; management consulting; manufacturing; medical supplies; wine
      • 14 Jul 2008
      • Research & Ideas

      HBS Cases: Reforming New Orleans Schools After Katrina

      opportunity to start over, similar to our thought experiment. I wanted to follow their efforts, and specifically to see what entrepreneurial activity would spring up in the highly uncertain post-storm environment. I wrote a context case... View Details
      Keywords: by Sarah Jane Gilbert; Education

        William E. Fruhan

        Professor WILLIAM E. FRUHAN, JR. is George E. Bates Professor, Emeritus at the Harvard Business School. He received his BS degree from Yale University, and his MBA and DBA degrees from Harvard University.  He has served as Senior Associate Dean and Director of... View Details

        Keywords: aircraft; airline; chemical; electronics; grocery; medical supplies; oil ＆ gas; pharmaceuticals; retailing; steel
        • Web

        Initiatives & Projects - Faculty & Research

        interdisciplinary perspectives. Case Method Project The Case Method Project is bringing case method teaching to high schools and colleges in U.S. History, Government, and Civics & Democracy. Creating Emerging Markets The Creating Emerging... View Details
        • 02 Nov 2010
        • First Look

        First Look: November 2, 2010

        http://siteresources.worldbank.org/INTPREMNET/Resources/EP31.pdf   Working PapersWhen Open Architecture Beats Closed: The Entrepreneurial Use of Architectural Knowledge Authors:Carliss Y. Baldwin Abstract This paper describes how View Details
        Keywords: Sean Silverthorne
        • Web

        Finance Curriculum - Faculty & Research

        Private Equity Projects and Ecosystems (also listed under Entrepreneurial Management and General Management) John Dionne Spring 2026 Q3Q4 3.0 Field Course: Public Markets Investing Seminar Sara Fleiss Spring... View Details
        • 04 May 2020
        • Research & Ideas

        Predictions, Prophets, and Restarting Your Business

        media usage had declined among Americans less than 35 years old, and the only age group using Facebook more were people 55 or older, according to Edison Research.) As a marketing medium, online channels were cluttered and increasingly... View Details
        Keywords: by Frank V. Cespedes
        • TeachingInterests

        Strategy Execution

        By: Dennis Campbell

        This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:

        1.... View Details

        • Web

        Podcast - Business & Environment

        Conversation with CEO Fabian Barthel 23 APR 2025 | Climate Rising Fabian Barthel, Co-Founder of Vytal, a circular economy packaging-as-a-service startup, joins host Mike Toffel to explore the innovation, behavioral science, and regulations shaping the View Details
        • 14 Jun 2012
        • Working Paper Summaries

        “Power from Sunshine”: A Business History of Solar Energy

        Keywords: by Geoffrey Jones & Loubna Bouamane; Energy; Utilities
        • Web

        Harvard Business School Online Courses & Learning Platforms

        success. 8 weeks, 5–6 hrs/week Pay by August 14 $1,850 Certificate New Entrepreneurial Marketing Professor Christina Wallace Develop the entrepreneurial mindset and toolkit to... View Details
        • Research Summary

        Overview

        By: Reshmaan N. Hussam

        Engaged with field work in South Asia and East Africa, Professor Hussam places a focus on exploring questions with strong theoretical motivation in the economics literature as well as relevant downstream policy implications. Her research spans four broad interests.... View Details

        • 13 Jul 2009
        • Research & Ideas

        Diagnosing the Public Health Care Alternative

        authoritative report estimated that up to 118 million people would eventually move into Medicare and out of private-sector plans. Are we surprised? Public markets and their products are administered by legislators and... View Details
        Keywords: by Staff; Health
        • 07 Oct 2013
        • Research & Ideas

        The Case for Combating Climate Change with Nuclear Power and Fracking

        If you ask any given environmentalist to identify the biggest threat to the planet, you may expect to hear about man-made climate change, consumerism, or overpopulation. But if you ask Harvard Business School's Joseph B. Lassiter, he'll toss in another: single-issue... View Details
        Keywords: by Carmen Nobel; Energy; Utilities
        • 30 Mar 2010
        • First Look

        First Look: March 30

        Authors:Felix Oberholzer-Gee and Koleman Strumpf Publication:NBER Innovation Policy & the Economy (MIT Press) 10 (2010) An abstract is unavailable at this time. Book: http://www.nber.org/books/lern09-1   Working PapersInternational Financial Integration and View Details
        Keywords: Sean Silverthorne