Publications

July 1984 (Revised April 1997)
Case

British Airways

By: John A. Quelch

British Airways (BA) has recently introduced a global advertising campaign. The development of the campaign and its implementation are discussed. BA and advertising agency executives must renew the campaign and resolve issues pertaining to its future direction. View Details

Keywords: Air Transportation; Globalization; Advertising Campaigns; Air Transportation Industry; England

Profile

Catherine Neale

Catherine Neale comes from a family with a long tradition of public service. Her grandmother, for example, led a branch of the Red Cross in England for over a decade. It was no surprise to anyone when, in the aftermath of Hurricane... View Details

20 Jul 2017
News

Life Lab Nurtures Early Stage Startup Day Zero Diagnostics

successes since the company’s founding in 2016. In addition to being accepted into the Harvard Innovation Labs, DZD has won several new venture competitions, including the New England HBS Alumni New Venture Competition, and was recently... View Details

Keywords: Scientific Research and Development Services

Web

Boston Manufacturing Company Records | Baker Library

the Boston Associates. The company operated the first mill in the world to combine all aspects of the manufacture of cotton cloth under one roof. The company built its labor force by contracting with individual New England farm girls, who... View Details

Web

Living in Boston | MBA

Maine, the mountains of New Hampshire and Vermont, and many charming New England coastal towns are all within easy reach. From four-star bistros to neighborhood restaurants, American Repertory Theater to Fenway Park, Boston Pops to a... View Details

06 May 2014
News

Ratan Tata Awarded Knight Grand Cross of the Order of the British Empire

Profile

Kendall Brinker

made products that inspire as much passion as cars," Kendall notes. As an active member of the Automotive Club, she gets access to events many others would envy. "We got to test drive Lamborghinis at a local dealership," Kendall says. For the New View Details

October 2013
Article

Ferguson's Formula

By: Anita Elberse and Sir Alex Ferguson

When Alex Ferguson took over as manager of the English football team Manchester United, the club was in dire straits: It hadn't won a league title in nearly 20 years and faced a very real threat of being relegated to a lower division. In 26 seasons under Ferguson,... View Details

Keywords: Strategy; Business or Company Management; Management Style; Success; Sports; Sports Industry; England

Find at Harvard

August 1999 (Revised February 2000)
Case

Cisco Systems, Inc.: Acquisition Integration for Manufacturing (B)

By: Steven C. Wheelwright and Christian G. Kasper

Supplements the (A) case. View Details

Keywords: Manufacturing Industry; Technology Industry; England

August 1999 (Revised February 2000)
Case

Cisco Systems, Inc.: Acquisition Integration for Manufacturing (A)

By: Steven C. Wheelwright, Charles A. Holloway, Nicole Tempest and Christian G. Kasper

Describes the procedures and processes used by Cisco Systems in its acquisition of high-technology firms. Its goal is to retain key engineering talent and to leverage existing product development efforts, but to quickly merge acquired companies its own systems and... View Details

Keywords: Information Technology; Leveraged Buyouts; Acquisition; Integration; Mergers and Acquisitions; Production; Activity Based Costing and Management; Corporate Entrepreneurship; Innovation and Management; Technological Innovation; Talent and Talent Management; Human Resources; Manufacturing Industry; Technology Industry; England

01 Sep 2011
News

Whale Wars

Thoren Photo courtesy Beth Thoren Related Links View video of confrontations in the Southern Ocean Have you noticed that when you live in a big city long enough, your thoughts can struggle to travel further than the building in front of you? When I was in my 20s,... View Details

Keywords: Marybeth I. Thoren; Social Assistance; Health, Social Assistance; Management, Scientific, and Technical Consulting Services; Professional Services

19 Nov 2014
News

Building a better future for HBS students

Real estate developer Sid Yog (MBA 2004) is building communities and creating jobs on four continents while also supporting fellowships at HBS that enable the School to attract the most talented students from around the world. (Published November 2014) View Details

01 Sep 2007
News

In Brief

Q&A with Ali Allawi. After more than forty years in exile, Ali Allawi (MBA ’71) returned to Iraq in 2003 to serve in the new government. Disillusioned, he left for London in 2006 and wrote a critically acclaimed book about his experience. Riding It Out. Paal Gisholt... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

June 2012
Case

Reconfiguring Stroke Care in North Central London

By: Michael E. Porter, James Mountford, Kamalini Ramdas and Samuel Takvorian

In 2006, surgeon Ara Darzi identified several key areas, including acute stroke care, for improving health care across London. In response to his seminal call to action, stroke care was reorganized around eight hyper-acute stroke units covering London's five sectors,... View Details

Keywords: Health Care; Health Care and Treatment; Performance Improvement; Performance Efficiency; Integration; Health Industry; London