Publications

May 2009 (Revised January 2011)
Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod

This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web

July 2014 (Revised August 2015)
Case

Qihoo

By: Feng Zhu

Qihoo, one of the largest Internet companies in China today, was founded in 2005. The company started its business by offering a security software product, and quickly dominated the market in China after its unusual move of giving its product away for free in 2009.... View Details

Keywords: Platform Strategy; Business Model Innovation; Chinese Internet Market; Competitive Strategy; Information Technology; Digital Platforms; Internet and the Web; Information Technology Industry

25 Jan 2017
News

Everybody's in a Bubble, and That's a Problem

26 Apr 2023
Video

Harvard MS/MBA Information Session and Virtual Q&A

Profile

Lara Hodgson

It seemed patently inefficient; the small businesses with a high cost of capital essentially funding the big players with all the cash. While many entrepreneurs might have been sunk by the conundrum, Hodgson, an aerospace engineer by... View Details

19 Jan 2017
Cold Call Podcast

Can Wynton Marsalis and Lincoln Center Save Jazz Music?

Keywords: Re: Rohit Deshpande; Music

31 Oct 2019
Video

Anu Aga

Anu Aga, former head of Thermax, an engineering and energy company in India, describes the challenges of going back to work after taking time off in order to care for family.

View Details

August 2022 (Revised January 2023)
Case

Icario Health: AI to Drive Health Engagement

By: David C. Edelman

Icario Health has built a market-leading artificial intelligence (AI) engine to help health insurers drive better health behaviors for their members, enabling the insurers to improve their Medicare performance. View Details

Keywords: Marketing; Health Care and Treatment; AI and Machine Learning; Health Industry; United States

Sebastian Hillenbrand is an Assistant Professor in the Finance Unit at Harvard Business School. He teaches the Finance I course in the MBA required curriculum.

Sebastian’s research interests are in behavioral and... View Details

February 2023 (Revised March 2024)
Case

Saudi Arabia: A Vision in Progress

By: Kristin Fabbe, Adel Hamaizia and Tom Quinn

In 2016, when Saudi Arabian Crown Prince Mohammed bin Salman announced a long-range economic and social transformation plan called Vision 2030, he faced Western skepticism about how the oil-rich and religiously conservative country would accomplish its ambitious goals.... View Details

Keywords: Economic Growth; Cross-Cultural and Cross-Border Issues; Globalized Economies and Regions; Government Administration; International Relations; Leading Change; Privatization; Religion; Public Opinion; Saudi Arabia

17 Apr 2024
Video

Career Journeys | Bryant Warmate

December 1994 (Revised January 1995)
Case

Zoll Medical Corporation (A)

When is a product ready for the market? In this case, engineers present a prototype medical device product to the CEO for approval. The product, developed under a tight deadline, is essentially identical to the main competitor's product, but that competitor is... View Details

Keywords: Innovation and Management; Product Development; Medical Devices and Supplies Industry

September 2023 (Revised April 2024)
Case

Atomwise: Strategic Opportunities in AI for Pharma

By: Satish Tadikonda

Abraham Heifets and his co-founder, Izhar Wallach, had founded Atomwise to develop i) an AI engine to transform drug discovery by creating better medicines faster, and ii) a machine learning-based discovery engine that combined the power of convolutional neural... View Details

Keywords: Business Model; Business Startups; AI and Machine Learning; Science-Based Business; Technological Innovation; Biotechnology Industry; Pharmaceutical Industry

March 1998
Case

Value Creation: Abridged

By: George P. Baker III, Michael C. Jensen, Karen Wruck and Perry Fagan

Asks students to value a strategic plan while considering the capital investment required to complete the plan. Cummins Engine is used as an example. View Details

Keywords: Investment; Strategic Planning; Valuation; Value Creation