Encouragement Design - Publications - Faculty & Research

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Frequently Asked Questions | HBS Online

Strategy Design Thinking and Innovation Disruptive Strategy Negotiation Mastery Organizational Leadership Sustainable Business Strategy Sustainable Investing All our courses can be offered as a private cohort to View Details

23 Sep 2014
First Look

First Look: September 23

design principles and properties for a non-technical audience; reviews its past, present, and future uses; and points out risks and regulatory issues as Bitcoin interacts with the conventional financial system and the real economy.... View Details

Keywords: Sean Silverthorne

25 Jan 2017
HBS Case

How Should Advertisers Respond to Consumer Demand for Whiter Skin?

director Nandita Das became its unofficial brand ambassador, speaking out against skin color discrimination (or “colorism”) and refusing to be air brushed or lightened for her film roles. The campaign was designed to get attention, and... View Details

Keywords: by Dina Gerdeman; Beauty & Cosmetics

01 Aug 1998
News

High Honors

Norfolk Ledger-Dispatch and the Virginian-Pilot. Despite his youth, Batten gained the respect and admiration of his colleagues. He made ethical, careful reporting a top priority, strongly supported school desegregation, and encouraged... View Details

27 Oct 2002
Research & Ideas

Want a Happy Customer? Coordinate Sales and Marketing

integrated Customer Relationship Management (CRM) systems depending upon design and implementation. And, increasingly the integrated systems can be supplemented with powerful point solutions such as those View Details

Keywords: by Benson Shapiro

16 Jul 2013
First Look

First Look: July 16

investors and entrepreneurs need, optimize both technological sophistication and financial sophistication-approaches designed to attract capital by offering different levels of risk and return, different cash-flow priorities, and... View Details

Keywords: Anna Secino

11 May 2016
Research & Ideas

Fix This! Why is it so Painful to Buy a New Car?

Buell believes that the wall (or in some cases bright yellow line) keeping patrons out of the service garage needs to come down, at least metaphorically. How about a guided tour in which the service manager walks you through the technical View Details

Keywords: by Sean Silverthorne; Auto

05 Jul 2006
Research & Ideas

The Accidental Innovator

new. Q: Is there a way innovators can encourage good accidents? In other words, is there anything we can control to foster this process? A: Great question. Artists think they develop a talent for causing good accidents. Equally or perhaps... View Details

Keywords: by Sarah Jane Gilbert

01 Mar 2024
News

Come Sail Away

decaying fabric or high-priced designer numbers. Sard addressed that gap by cofounding the brand Tombolo with childhood best friend Chris Galasso, creating unisex “escapewear” described by Forbes as “something your dad’s coolest cousin... View Details

Keywords: Julia Hanna; entrepreneurship; manufacturing; career path; Apparel Manufacturing; Manufacturing

15 Jun 2021
News

Zone Defense

design a high-tech armored suit for a person when artificial intelligence could do the job with significantly less risk. “Why wouldn’t they just put in a computer to control the suit?” he wondered. “‘Good mission, but it sounds like a... View Details

Keywords: April White; drone technology; military; security; entrepreneurship; leadership; Air Transportation; Transportation

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

Administration. “Part of that is affecting what people in other countries perceive your country to be.” What does it take to create Denmark’s reputation for modern design or Bali’s Eat Pray Love-style picture of tropical centeredness?... View Details

Keywords: by Danielle Kost; Tourism

16 Dec 2014
First Look

First Look: December 16

rungs to catch up with dirty technology and because this gap discourages research effort directed towards clean technologies. Carbon taxes and research subsidies may nonetheless encourage production and innovation in clean technologies,... View Details

Keywords: Sean Silverthorne

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Creating Value in Your Business Ecosystem

robustness by consistently incorporating technological innovations and by providing a reliable point of reference that helps participants respond to new and uncertain conditions. And they can encourage ecosystem niche creation by offering... View Details

Keywords: by Marco Iansiti & Roy Levien

06 Dec 2017
What Do You Think?

Is It Time To Break Up Amazon, Apple, Facebook, or Google?

to break up illustrious companies like Standard Oil and AT&T to reduce their market power and thereby encourage competition. While not successful in similar efforts to prosecute IBM and Microsoft, the Government’s action may well have... View Details

Keywords: by James Heskett; Technology; Web Services

28 Apr 2015
Blog Post

3 Reasons Engineers Thrive at Business School

engineer (Guy Kamguia MBA 2015), a biomedical engineer (Miranda Shaw MBA 2015), and a design engineer (Carol Rego MBA 2016) to get their thoughts on engineers pursuing an MBA. So, why do engineers thrive at business school? They’re number... View Details

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Value Measurement for Health Care - Institute For Strategy And Competitiveness

participate in an Executive Education program on the HBS campus , you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own,... View Details

03 Dec 2014
What Do You Think?

Can the Brilliant Jerk Be Managed Effectively?

for the phenomenon. Munyaradzi Mushato suggested that, "my experience in industry tells me that most jerks are created by the very systems that are designed to improve performance that is, about 70% of the jerks are bred! Most... View Details

Keywords: by James Heskett

23 Mar 2023
Blog Post

Arla Foods: How Sustainable Can A Dairy Company Be?

them the credibility and the know-how to encourage similar shifts among their suppliers. At the end of their value chain, Arla also considered how their operational sustainability initiatives earned them the credibility and trust with... View Details

24 Jan 2018
Research & Ideas

How to Get People Addicted to a Good Habit

underinvestment in behaviors like handwashing with soap that we see. If they are rational, it can affect the design of interventions and incentives that policymakers can offer to encourage positive habit... View Details

Keywords: by Carmen Nobel

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