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  • 13 Jan 2003
  • Research & Ideas

The Subconscious Mind of the Consumer (And How To Reach It)

"tired" brand explored consumers' hidden thoughts and feelings and discovered a relevant, basic emotion that had been overlooked by all brands in the category. They were able to connect this View Details
Keywords: by Manda Mahoney

    The CEO Within

    With rising CEO turnover, companies are increasingly looking outside for qualified candidates. Sure, externally recruited CEOs bring fresh perspectives and connections. But they lack the in-depth knowledge of the company s culture and history that they need to succeed.... View Details
    • July 2019
    • Article

    'Forward Flow': A New Measure to Quantify Free Thought and Predict Creativity

    By: Kurt Gray, Stephen Anderson, Eric Evan Chen, John Michael Kelly, Michael S. Christian, John Patrick, Laura Huang, Yoed N. Kenett and Kevin Lewis
    When the human mind is free to roam, its subjective experience is characterized by a continuously evolving stream of thought. Although there is a technique that captures people’s streams of free thought—free association—its utility for scientific research is undermined... View Details
    Keywords: Cognition and Thinking; Creativity; Forecasting and Prediction
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    • September 2019 (Revised May 2021)
    • Case

    pymetrics: Early Days

    By: John R. Wells and Benjamin Weinstock
    In 2013, CEO Frida Polli was contemplating the next steps for her start-up business, pymetrics. After receiving her PhD in neuropsychology and MBA from HBS, she was determined to put her scientific and academic knowledge to work to build a business solving real world... View Details
    Keywords: BrainTech; Psychology; Hiring; Games; Entrepreneur; Start-up; Start-up Growth; Strategic Change; Strategy Formulation; Recruiting; Corporate Culture; Hiring Of Employees; Start-ups; Startup; Startups; Recruitment; Selection and Staffing; Business Startups; Strategy; Competition; Organizational Culture
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    • 03 Jun 2014
    • First Look

    First Look: June 3

    revolutionary, rather than evolutionary, innovation. This note outlines a process for studying extreme consumers-consumers who fall in both tails of a normal distribution of customers-with needs, behaviors, attitudes, and emotions... View Details
    Keywords: Sean Silverthorne
    • Program

    Leading Global Businesses

    of crisis. In parallel, the program will guide you in a profoundly personal exploration that builds your self-awareness and emotional intelligence, delving into the core of your experience to strengthen your capacities as a global... View Details

      Teresa M. Amabile

      Teresa Amabile is the Edsel Bryant Ford Professor, Emerita, at Harvard Business School. Originally educated and employed as a chemist, Teresa received her Ph.D. in psychology from Stanford University. Her current research investigates how people approach and... View Details

        Deepak Malhotra

        Deepak Malhotra's teaching, research and advisory work is focused on negotiation, deal-making and conflict resolution. In 2020, Deepak was named MBA Professor of the Year by Poets & Quants. He has won... View Details

        • May 2008
        • Article

        When Winning Is Everything

        By: Deepak Malhotra, Gillian Ku and J. Keith Murnighan
        In the heat of competition, executives can easily become obsessed with beating their rivals. This adrenaline-fueled emotional state, which the authors call competitive arousal, often leads to bad decisions. Managers can minimize the potential for competitive arousal... View Details
        Keywords: Decision Choices and Conditions; Auctions; Bids and Bidding; Behavior; Emotions; Personal Characteristics; Competitive Strategy; Competitive Advantage
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        • Web

        Negotiation, Organizations & Markets - Faculty & Research

        choose from and/or by adding pre-packaged muesli options). However, would making changes to mymuesli’s product strategy put the startup’s customization core competency at risk? 2025 Article Emotion Regulation Contagion Drives Reduction in... View Details
        • 26 Apr 2023
        • In Practice

        Is AI Coming for Your Job?

        Automating these tasks will enable knowledge workers to concentrate on value-adding activities where human expertise is indispensable, such as interpreting context and nuance, exercising emotional intelligence, addressing moral and... View Details
        Keywords: by Kristen Senz; Technology
        • 06 Feb 2018
        • First Look

        First Look at New Research and Ideas: February 6, 2018

        interview are positively correlated with certain emotions expressed by CEOs, such as surprise, fear, and anticipation, an indication that unanticipated firm performance heightens the emotional states of firm... View Details
        • Web

        Technology & Operations Management - Faculty & Research

        associated with enhanced physical and mental wellbeing, such as healthcare and food, and less on experiential categories traditionally associated with enhanced emotional wellbeing, such as travel and entertainment. These patterns converge... View Details
        • 18 Aug 2009
        • First Look

        First Look: August 18

          Working PapersFeeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior Authors:Lalin Anik, Lara B. Aknin, Michael I. Norton, and Elizabeth W. Dunn Abstract While lay intuitions and pop psychology suggest that helping others leads to... View Details
        Keywords: Martha Lagace
        • 10 Dec 2018
        • HBS Seminar

        Julianna Pillemer, Wharton, University of Pennsylvania

        • August 2020
        • Article

        Does Spending Money on Others Promote Happiness? A Registered Replication Report

        By: Lara B. Aknin, Elizabeth W. Dunn, Jason Proulx, Iris Lok and Michael I. Norton
        Research indicates that spending money on others—prosocial spending—leads to greater happiness than spending money on oneself (e.g., Dunn, Aknin, & Norton, 2008, 2014). These findings have received widespread attention because they offer insight into why people engage... View Details
        Keywords: Prosocial Spending; Generosity; Well-being; Replication; Happiness; Behavior; Spending
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          Joshua D. Margolis

          Joshua Margolis is James Dinan and Elizabeth Miller Professor of Business Administration and the Unit Head for the Organizational Behavior unit. He is also Faculty Chair of the Program for Leadership Development. His research and teaching revolve around leadership... View Details

          Keywords: furniture; health care; insurance industry; nonprofit industry; pharmaceuticals
          • Web

          Research - Global

          anniversary, reinforcing a... 2025 Article Nature Communications Emotion Regulation Contagion Drives Reduction in Negative Intergroup Emotions By: Michael Pinus, Yajun Cao , Eran Halperin, Alin Coman, James... View Details
          • 25 Jun 2024
          • Research & Ideas

          Rapport: The Hidden Advantage That Women Managers Bring to Teams

          course, the next question is: Can we train one type of manager to act like the other when it would be performance-enhancing to do so?” Why rapport makes a difference Scheduling workers is a logistical puzzle, but it’s also an emotional... View Details
          Keywords: by Kara Baskin; Food & Beverage
          • 08 Oct 2020
          • Research & Ideas

          Keep Your Weary Workers Engaged and Motivated

          motivated, to find meaning at work during this crisis. Research by Harvard Business School Dean Nitin Nohria and colleagues suggests that people are guided by four basic emotional needs, or drives, that are the product of our common... View Details
          Keywords: by Boris Groysberg and Robin Abrahams