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18 Sep 2018
First Look

New Research and Ideas, September 18, 2018

data, is computationally light and allows for flexible substitution patterns. We apply the model to a data set containing browsing and purchase information from a retailer stocking over 500 products, recover the elasticity matrix, and solve for optimal View Details

Keywords: Dina Gerdeman

10 Mar 2009
First Look

First Look: March 10, 2009

boost earnings to meet earnings benchmarks. We estimate that marketing actions can be used to boost quarterly net income by up to 5% depending on the depth and duration of promotion. However, there is a price to pay, with the cost in the... View Details

Keywords: Martha Lagace