Publications

Web

Expanding Perspectives Across Board Leadership - Alumni

Careers Expanding Perspectives Across Board Leadership Careers Expanding Perspectives Across Board Leadership The HBS Board Diversity Network connects HBS alumni from underrepresented groups with corporate board opportunities by: Creating View Details

13 Oct 2003
Research & Ideas

How to Pick Managers for Disruptive Growth

stay away from the small business marketspace. The company inked distribution and implementation agreements with the same IT consulting firms that had served as such capable channel partners for SAP's... View Details

Keywords: by Michael Raynor

16 Feb 2004
Research & Ideas

Marketing Wine to the World

wholesale clubs, and the like. For instance, Robert Mondavi now sells 10 percent of its wine in unit terms through Costco. These changes in the retail and distribution channels present substantial challenges... View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage

01 Jun 2015
News

Case Study: Sneak Peak

to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts Farmers Market). Over the course... View Details

Keywords: Whole Foods; Beverage and Tobacco Product Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade

August 2000 (Revised February 2003)
Case

Borders Group, Inc.

By: Zeynep Ton and Ananth Raman

Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it... View Details

Keywords: Supply Chain Management; Customer Value and Value Chain; Distribution Channels; Service Operations; Business Growth and Maturation; Economic Growth; Industry Growth; Growth and Development; Internet; Business Model; Order Taking and Fulfillment; Supply and Industry; Retail Industry; Publishing Industry

24 Mar 2002
Research & Ideas

Are Assets Only for America’s Wealthy?

customer services and to streamline distribution channels and innovate financial services, says Tufano, the cost of creating IDAs would decrease dramatically. View Details

Keywords: by Carla Tishler

01 Mar 2023
News

Case Study: Power Nappy

82 percent of all consumer purchases still made in retail and a time-starved customer segment, I’d strongly encourage Saigal to consider expanding her distribution model. It is truly the brand’s job to be available, not the customer’s... View Details

Keywords: Jen McFarland Flint; Miscellaneous Manufacturing; Manufacturing

February 2000 (Revised April 2001)
Case

CNET 2000

By: Thomas R. Eisenmann and Pauline M Fischer

CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,... View Details

Keywords: Entrepreneurship; Corporate Strategy; Budgets and Budgeting; Financial Strategy; Decisions; Growth and Development; Customer Focus and Relationships; Business Divisions; Marketing Strategy; Distribution Channels; Consumer Behavior; Online Technology; Information Technology Industry

Find at Harvard

21 Mar 2018
Blog Post

Telling Your Story: How to Create a Powerful Personal Digital Brand

blogs, videos, or podcasts), will need to set aside more time for content creation and distribution. Choose your channels – and leverage a "secret weapon"No one can cover every social media channel. For the business... View Details

August 2018
Case

MISHA: Modernizing the World of Shisha

By: William R. Kerr and Gamze Yucaoglu

The case opens in 2017 with two of the five co-founders of MISHA telling the company’s CEO Michal Portz that they believe it is time for the global venture to shut down its operations and cease investments. Portz and another co-founder believe MISHA can still... View Details

Keywords: Innovation And Management; Entrepreneurship; Private Sector; For-profit Firms; Business Strategy; Decision; Business Startups; Emerging Markets; Business Model; Marketing Strategy; Distribution Channels; Market Entry and Exit; Growth and Development Strategy; Competitive Advantage; Value Creation; Decision Choices and Conditions; Technology Industry; Qatar; United States

20 Feb 2007
First Look

First Look: February 20, 2007

development strategy in 2006. Highlights the strengths and limitations of developing products for public sector organizations in markets created by legislation, as well as the opportunities and challenges of developing a product for mass View Details

Keywords: Martha Lagace

24 Apr 2006
Research & Ideas

Managing Alignment as a Process

standard for workers in construction, farming, and other professions that require strenuous outdoor labor. SMI built a successful national sales base from its headquarters in Massachusetts by establishing channels with large department... View Details

Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail

06 Jul 2015
News

Lights! Camera... Market!

snack his company produces from the potatoes grown on the very farm featured in the movie. While not a single package of Terra Chips graced the screen, the company’s behind-the-scenes financial, marketing, and distribution support of the... View Details

Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information

March 2014
Teaching Note

Oral Rehydration Therapy

By: Nava Ashraf and Natalie Kindred

This Teaching Note accompanies the case "Oral Rehydration Therapy" (911-035). The case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy... View Details

Keywords: Health Care and Treatment; Innovation Strategy; Problems and Challenges; Developing Countries and Economies; Technological Innovation; Distribution Channels; Emerging Markets; Consumer Behavior; Performance Consistency; Performance Evaluation; Health Industry; Africa; Asia

October 2003 (Revised January 2005)
Case

Shared Decision Making

By: Richard M.J. Bohmer, Karen Sepucha and Laura Feldman

The Foundation for Informed Medical Decision-Making has created an interactive videodisc system that provides patients with customized support regarding medical treatment or screening decisions when they face a choice between two equally effective courses of action.... View Details

Keywords: Decision Choices and Conditions; Borrowing and Debt; Health Care and Treatment; Innovation Strategy; Technological Innovation; Product Marketing; Distribution Channels; Production; Partners and Partnerships; Research and Development; Information Technology