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  • All HBS Web  (530)
    • News  (47)
    • Research  (452)
    • Events  (1)
  • Faculty Publications  (325)

Show Results For

  • All HBS Web  (530)
    • News  (47)
    • Research  (452)
    • Events  (1)
  • Faculty Publications  (325)
← Page 20 of 530 Results →
  • 01 Mar 2008
  • News

Innovation, Inc.

remarks. “But if you mention a folding bicycle, most people conjure up an image of a small-wheeled, oddly shaped vehicle that they wouldn’t categorize as a ‘real’ bicycle. The challenge is to change the beliefs and behaviors of both consumers and the View Details
Keywords: Julia Hanna; Mary Tripsas; Colleges, Universities, and Professional Schools; Educational Services; Management
  • Web

Entrepreneurial Sales 101: Founder Selling - Course Catalog

While all true and all necessary, this course focuses mainly on selling to customers, whether that is through a direct sales force, a channel sales force, or building an OEM relationship. Sales is the one function that cannot hide behind... View Details
  • April 2005
  • Case

Handleman Company

By: Janice H. Hammond and Kevin Dolan
Describes the organization and operations of the Handleman Co., an intermediary in the music industry that buys recorded music and resells it to mass retailers such as Wal-Mart. The company provides distribution, inventory management, retail merchandising, and category... View Details
Keywords: Business Organization; Music Entertainment; Cost Management; Growth and Development; Business or Company Management; Distribution Channels; Problems and Challenges; Risk and Uncertainty; Online Technology; Value Creation; Music Industry
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Hammond, Janice H., and Kevin Dolan. "Handleman Company." Harvard Business School Case 605-024, April 2005.
  • Web

Expanding Perspectives Across Board Leadership - Alumni

Careers Expanding Perspectives Across Board Leadership Careers Expanding Perspectives Across Board Leadership The HBS Board Diversity Network connects HBS alumni from underrepresented groups with corporate board opportunities by: Creating View Details
  • 13 Oct 2003
  • Research & Ideas

How to Pick Managers for Disruptive Growth

stay away from the small business marketspace. The company inked distribution and implementation agreements with the same IT consulting firms that had served as such capable channel partners for SAP's... View Details
Keywords: by Michael Raynor
  • 16 Feb 2004
  • Research & Ideas

Marketing Wine to the World

wholesale clubs, and the like. For instance, Robert Mondavi now sells 10 percent of its wine in unit terms through Costco. These changes in the retail and distribution channels present substantial challenges... View Details
Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage
  • 01 Jun 2015
  • News

Case Study: Sneak Peak

to help launch the product once they created a commercially viable recipe. In January 2013, they debuted their chocolate milk shake in the natural grocery channel (including Whole Foods Market and Sprouts Farmers Market). Over the course... View Details
Keywords: Whole Foods; Beverage and Tobacco Product Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade
  • August 2000 (Revised February 2003)
  • Case

Borders Group, Inc.

By: Zeynep Ton and Ananth Raman
Describes Borders Group, a well-known retail chain, in late 1999 and its traditional strengths and rapid growth in the 1990s. By 1990, however, the company had fallen behind Amazon.com and Barnes & Noble in leveraging the Internet for book retailing, although it... View Details
Keywords: Supply Chain Management; Customer Value and Value Chain; Distribution Channels; Service Operations; Business Growth and Maturation; Economic Growth; Industry Growth; Growth and Development; Internet; Business Model; Order Taking and Fulfillment; Supply and Industry; Retail Industry; Publishing Industry
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Ton, Zeynep, and Ananth Raman. "Borders Group, Inc." Harvard Business School Case 601-037, August 2000. (Revised February 2003.)
  • 24 Mar 2002
  • Research & Ideas

Are Assets Only for America’s Wealthy?

customer services and to streamline distribution channels and innovate financial services, says Tufano, the cost of creating IDAs would decrease dramatically. View Details
Keywords: by Carla Tishler
  • 01 Mar 2023
  • News

Case Study: Power Nappy

82 percent of all consumer purchases still made in retail and a time-starved customer segment, I’d strongly encourage Saigal to consider expanding her distribution model. It is truly the brand’s job to be available, not the customer’s... View Details
Keywords: Jen McFarland Flint; Miscellaneous Manufacturing; Manufacturing
  • February 2000 (Revised April 2001)
  • Case

CNET 2000

By: Thomas R. Eisenmann and Pauline M Fischer
CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,... View Details
Keywords: Entrepreneurship; Corporate Strategy; Budgets and Budgeting; Financial Strategy; Decisions; Growth and Development; Customer Focus and Relationships; Business Divisions; Marketing Strategy; Distribution Channels; Consumer Behavior; Online Technology; Information Technology Industry
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Eisenmann, Thomas R., and Pauline M Fischer. "CNET 2000." Harvard Business School Case 800-284, February 2000. (Revised April 2001.)
  • 21 Mar 2018
  • Blog Post

Telling Your Story: How to Create a Powerful Personal Digital Brand

blogs, videos, or podcasts), will need to set aside more time for content creation and distribution. Choose your channels – and leverage a "secret weapon"No one can cover every social media channel. For the business... View Details
  • August 2018
  • Case

MISHA: Modernizing the World of Shisha

By: William R. Kerr and Gamze Yucaoglu
The case opens in 2017 with two of the five co-founders of MISHA telling the company’s CEO Michal Portz that they believe it is time for the global venture to shut down its operations and cease investments. Portz and another co-founder believe MISHA can still... View Details
Keywords: Innovation And Management; Entrepreneurship; Private Sector; For-profit Firms; Business Strategy; Decision; Business Startups; Emerging Markets; Business Model; Marketing Strategy; Distribution Channels; Market Entry and Exit; Growth and Development Strategy; Competitive Advantage; Value Creation; Decision Choices and Conditions; Technology Industry; Qatar; United States
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Kerr, William R., and Gamze Yucaoglu. "MISHA: Modernizing the World of Shisha." Harvard Business School Case 819-019, August 2018.
  • 20 Feb 2007
  • First Look

First Look: February 20, 2007

development strategy in 2006. Highlights the strengths and limitations of developing products for public sector organizations in markets created by legislation, as well as the opportunities and challenges of developing a product for mass View Details
Keywords: Martha Lagace
  • 24 Apr 2006
  • Research & Ideas

Managing Alignment as a Process

standard for workers in construction, farming, and other professions that require strenuous outdoor labor. SMI built a successful national sales base from its headquarters in Massachusetts by establishing channels with large department... View Details
Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail
  • 06 Jul 2015
  • News

Lights! Camera... Market!

snack his company produces from the potatoes grown on the very farm featured in the movie. While not a single package of Terra Chips graced the screen, the company’s behind-the-scenes financial, marketing, and distribution support of the... View Details
Keywords: Margie Kelley; Food Manufacturing; Manufacturing; Motion Picture and Sound Recording Industries; Information
  • March 2014
  • Teaching Note

Oral Rehydration Therapy

By: Nava Ashraf and Natalie Kindred
This Teaching Note accompanies the case "Oral Rehydration Therapy" (911-035). The case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy... View Details
Keywords: Health Care and Treatment; Innovation Strategy; Problems and Challenges; Developing Countries and Economies; Technological Innovation; Distribution Channels; Emerging Markets; Consumer Behavior; Performance Consistency; Performance Evaluation; Health Industry; Africa; Asia
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Ashraf, Nava, and Natalie Kindred. "Oral Rehydration Therapy." Harvard Business School Teaching Note 914-038, March 2014.
  • October 2003 (Revised January 2005)
  • Case

Shared Decision Making

By: Richard M.J. Bohmer, Karen Sepucha and Laura Feldman
The Foundation for Informed Medical Decision-Making has created an interactive videodisc system that provides patients with customized support regarding medical treatment or screening decisions when they face a choice between two equally effective courses of action.... View Details
Keywords: Decision Choices and Conditions; Borrowing and Debt; Health Care and Treatment; Innovation Strategy; Technological Innovation; Product Marketing; Distribution Channels; Production; Partners and Partnerships; Research and Development; Information Technology
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Bohmer, Richard M.J., Karen Sepucha, and Laura Feldman. "Shared Decision Making." Harvard Business School Case 604-001, October 2003. (Revised January 2005.)
  • 15 May 2012
  • First Look

First Look: May 15

Distributed Innovation Author:Carliss Y. Baldwin Abstract Systems of distributed innovation-so-called business ecosystems-have become increasingly prevalent in many industries. These entities generally... View Details
Keywords: Carmen Nobel
  • 10 Apr 2006
  • Research & Ideas

Lessons from the Browser Wars

diffused into the market. The debate was this: Did Microsoft win because its Internet Explorer was the technologically superior product to Netscape Navigator, or was Microsoft just more successful at the distribution end by convincing... View Details
Keywords: by Sara Grant; Computer; Consumer Products; Technology
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