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    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology; high technology
    • June 2024
    • Case

    Building Innovation at VINCI

    By: Dennis Campbell, Aluna Wang and Carlota Moniz
    This case study explores how the VINCI Group, a French multinational operating in concessions, energy, and construction, bolstered awareness and adoption rates of new technologies within the organization. Through its separate innovation hub, Leonard, VINCI aimed to... View Details
    Keywords: Business Model; Business Organization; Decisions; Business Earnings; Business Strategy; Competition; Energy; Corporate Entrepreneurship; Values and Beliefs; Global Range; Global Strategy; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Corporate Accountability; Collaborative Innovation and Invention; Disruptive Innovation; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Sharing; Organizational Culture; Technology Adoption; Innovation Leadership; Organizational Structure; Technology Industry; Technology Industry; Technology Industry; France; Europe
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    • Web

    Podcast - Business & Environment

    private equity, venture capital, and catalytic credit strategies are helping scale recycling, reuse, and circular supply chains.Lauren also explores the critical role of policy—especially extended producer responsibility(EPR) laws—in driving investment and highlights... View Details
    • 31 Mar 2009
    • First Look

    First Look: March 31, 2009

      PublicationsInnovator's Prescription: A Disruptive Solution for Health Care Authors:Clayton M. Christensen, Jerome H. Grossman M.D., and Jason Hwang M.D. Publication:McGraw-Hill, 2009 Abstract A groundbreaking prescription for health... View Details
    Keywords: Martha Lagace
    • Web

    Organizational Behavior - Faculty & Research

    Organization Design ; Change Management ; Disruption ; Transformation ; Health Care and Treatment ; AI and Machine Learning ; Technological Innovation ; Technology Adoption ;... View Details
    • January 2021
    • Case

    Digital Transformation 2.0: CEO Elie Girard at Atos

    By: Tsedal Neeley and James Barnett
    Elie Girard has taken the helm as CEO of Atos—multinational IT giant—to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global in scope, he made a bold first step as... View Details
    Keywords: Restructuring; Change; Leadership; Technology Industry
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    • 22 Jan 2019
    • First Look

    New Research and Ideas, January 22, 2019

    2019 New York: PublicAffairs Creative Construction: The DNA of Sustained Innovation By: Pisano, Gary P. Abstract— Creative Construction tackles the myth that larger enterprises are inherently incapable of transformative innovation and are doomed to be View Details
    Keywords: Dina Gerdeman
    • July 2021
    • Teaching Note

    Digital Transformation 2.0: CEO Elie Girard at Atos

    By: Tsedal Neeley
    Teaching Note for HBS Case No. 421-024. Elie Girard has taken the helm as CEO of multinational IT giant Atos to lead the company into the next era of digital transformation. Noticing that customers’ digital needs were evolving to become even more specialized and global... View Details
    Keywords: Restructuring; Leading Change; Mergers and Acquisitions; Environmental Sustainability; Organizational Change and Adaptation; Digital Transformation; Information Technology Industry
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      Sara McKinley Torti

      Sara Torti is a senior product and operating executive who has focused extensively on creating and scaling technology-based businesses that require a combination of detailed execution, business insight and technical acumen. She has grown products... View Details

      • October 2023 (Revised February 2024)
      • Case

      Bizongo and e-B2B in India

      By: Álvaro Rodríguez Arregui and Radhika Kak
      Bizongo, an Indian e-B2B platform was co-founded by three college graduates in 2015 with the goal of creating the "Alibaba of India" when the B2B e-commerce landscape was practically non-existent. The founders saw a significant opportunity in connecting mid-sized... View Details
      Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Digital Platforms; E-commerce; Business Strategy; India
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      • 2011
      • Book

      Detour: My Unexpected, Amazing, Life Changing Journey With OnStar

      By: Chet Huber
      Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice... View Details
      Keywords: General Motors; OnStar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development and Career; Creativity; Success; Business History; Auto Industry
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      • 22 Aug 2006
      • First Look

      First Look: August 22, 2006

      technological development, corporate strategy, and organizational change. Viewing cartels only as a "conspiracy against the public" short-circuits many important questions and obscures the great variations in objectives, type,... View Details
      Keywords: Martha Lagace
      • Web

      Faculty & Research - Business & Environment

      environmental governance. The chapter explores two different historical paths in such private regulation and how they came about. The first path involved... April 2025 Teaching Material Blue Frontier: Disrupting Air Conditioning By:... View Details
      • 13 Jul 2010
      • First Look

      First Look: July 13

      diffusion of the commercial internet. Theory predicts that firms with greater market share will be more likely to adopt innovations that build on their existing strengths, while they will resist more radical technological advances. While... View Details
      Keywords: Martha Lagace
      • 22 Mar 2017
      • HBS Seminar

      Gerald C. Kane, Boston College

      • 04 May 2021
      • Book

      Best Buy: How Human Connection Saved a Failing Retailer

      purpose as “enriching people’s lives through technology by addressing key human needs.” Best Buy’s competitive advantage had always been the unique customer service provided by its sales associates, but that only mattered if they truly... View Details
      Keywords: by Michael Blanding; Retail
      • Web

      Strategy - Faculty & Research

      and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. Keywords: Business Model ; Business Strategy ; Competitive Advantage ; Competitive Strategy ; Disruptive... View Details
      • Web

      Entrepreneurship - Faculty & Research

      describes its co-founders' motivations and their strategy for disrupting an industry in the midst of dramatic structural change; and asks whether a16z's success to date has been due to its novel organization structure. a16z's 22... View Details
      • Research Summary

      Social Innovation

      My intellectual agenda addresses this question: How to innovate to solve the world’s toughest challenges? Out of the earth’s population, about 2 billion can afford good products whereas the remaining 5 billion are poor and therefore are nonconsumers.... View Details

      • Web

      Topics - HBS Working Knowledge

      (23) Commercial Banking (3) Commercialization (2) Communication Intention and Meaning (12) Communication Strategy (20) Communication Technology (9) Communication (105) Compensation and Benefits (61) Competency and Skills (73) Competition... View Details