Digitization - Publications - Faculty & Research

01 Dec 2020
News

The Digital Transformation Of Health Care

The digital revolution has dramatically improved health care delivery and discovery in recent years. Artificial intelligence is enhancing diagnostic machines and enabling wearable medical devices to collect critical data. Automation is... View Details

March 2020
Case

Thingtesting: Launching a Brand Discovery and Testing Digital Community

By: Ayelet Israeli and Jill Avery

Thingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder Jenny Gyllander... View Details

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March 2001 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (C)

By July 2000, Madison Avenue had experienced extraordinary growth in sales, employees, clients, and service offerings. From late 1999 to July 2000, the company had taken several initiatives to redesign its internal processes so that the firm could continue to grow,... View Details

Keywords: Service Operations; Digital Marketing; Product Development; Growth and Development Strategy; Advertising Industry

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June 2001 (Revised September 2005)
Case

Madison Avenue: Digital Media Services (B)

In late 1999, Madison Avenue was experiencing phenomenal growth in sales, clients, employees, and services provided. The stress and strain on the firm's employees was considerable and threatened to jeopardize the high-quality, active-ad management for which the firm... View Details

Keywords: Organizational Change and Adaptation; Growth Management; Service Operations; Digital Marketing; Business Processes; Advertising Industry

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Digital HBS Resources | Baker Library

Digital HBS Resources The HBS Archives collects school publications such as class yearbooks, alumni bulletins, and course catalogs, among many others. Select publications have been scanned and are available online. Student and Alumni... View Details

07 Nov 2018
News

Driving Digital Strategy: What Makes Amazon So Hard to Define?

07 Jan 2016
News

Real-World Learning for the Digital Generation

Marc Prensky (MBA 1980) is founder and executive director of the Global Future Education Foundation and Institute, which is promoting new educations goals for 21st-century learners. In this video, he explains the basis of his ideas for real-world, accomplishment-based... View Details

08 Dec 2020
Research & Ideas

Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles

Strategy Unit. “They’re not sending resumes in. They’re being recruited, often through online platforms like LinkedIn.” Indeed, the rise of digital platforms now enables firms and recruiters to source potential candidates anywhere in the... View Details

Keywords: by Michael Blanding; Employment

Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business

When Google bought Nest, a maker of digital thermostats, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are spreading across even the most traditional industrial segments and creating a staggering array... View Details

01 Sep 2020
Working Paper Summaries

Transaction Cost Economics in the Digital Economy: A Research Agenda

Keywords: by Frank Nagle, Robert Seamans, and Steve Tadelis

26 Jan 2021
News

Leadership’s Digital Transformation: Leading Purposefully in an Era of Context Collapse

Article

Capabilities, Cognition and Inertia: Evidence from Digital Imaging

By: M. Tripsas and G. Gavetti

There is empirical evidence that established firms often have difficulty adapting to radical technological change. Although prior work in the evolutionary tradition emphasizes the inertial forces associated with the local nature of learning processes, little... View Details

Keywords: Business Offices; Organizations; Management Analysis, Tools, and Techniques

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October 2021 (Revised December 2021)
Case

PhonePe: Democratizing Payments in India

By: Michael Chu and Rachna Tahilyani

The co-founders of PhonePe, India’s leading digital payment platform are considering pursuing various growth opportunities in a huge country just entering the digital age. In a highly competitive industry, the founders are keenly aware that making the right choices is... View Details

Keywords: Digital Platform; Digital Banking; Business Strategy; Growth and Development Strategy; Decision Choices and Conditions; Corporate Entrepreneurship; Digital Platforms; Financial Services Industry; Asia; India

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In recent years, a new wave of digital disruption has been taking over the Internet. It is characterised by business models focusing on the separation of consumption activities that traditionally went together such as content and advertising, or browsing and purchasing... View Details