Publications

Find at Harvard

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

must be more profound and open-ended, with an intent not only to discover how your customers engage with your products or services but also to understand some of the broader parameters of the constraints... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

January 2011
Supplement

Exit Strategy (C)

By: Clayton S. Rose and Justine Kelly Lelchuk

Supplements the (B) case. View Details

Keywords: Resignation and Termination; Service Industry

May 2024
Background Note

Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect

By: Elie Ofek

Channels of distribution are a critical component of a firm’s go-to-market strategy. A company may elect to sell its products directly to customers (DTC) without the assistance of any intermediaries or, alternatively, it may seek several channel partners to help it... View Details

Keywords: Price; Distribution Channels; Business Strategy; Markets

Web

Executive Education Courses - Institute For Strategy And Competitiveness

Executive Education Courses Executive Education Courses Strategy for Health Care Delivery (Fall) November 16 -18, 2022 Summary Innovative health care organizations worldwide are moving toward better value measurement models to improve... View Details

November 2023
Case

The Commons Project in Rwanda—Building Digital Infrastructure for the Global Public Good

By: Álvaro Rodríguez Arregui and Tom Quinn

In September 2022, The Commons Project Foundation (TCP) CEO Zhenya Lindgardt and her team met on a Zoom call to discuss building tools to help Rwandans manage their health data. They believed that helping Africa build digital infrastructure would improve much-needed... View Details

Keywords: Developing Countries and Economies; Capital; Cross-Cultural and Cross-Border Issues; Health Care and Treatment; Information Management; Adaptation; Information Infrastructure; Information Technology Industry; Rwanda; United States

2013
Dissertation

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

By: Clarence Lee, Vineet Kumar and Sunil Gupta

Abstract. Over the past decade "freemium" (free + premium) has become the dominant business model among internet start-ups for its ability to acquire and monetize a large install-base with limited marketing resources. Freemium is a hybrid strategy where a firm offers... View Details

Keywords: Discrete-Continuous Choice Dynamic Structural Models; Bayesian Estimation; Word-of-Mouth; Digital Services; Freemium; Entrepreneurship; Business Model; Motivation and Incentives; Marketing Strategy; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Business Startups

Web

Reconceiving Products & Markets - Institute For Strategy And Competitiveness

needs and new markets open up opportunities to differentiate , innovate , and grow . A new generation of social entrepreneurs is capturing these opportunities, and mainstream... View Details

February 2010
Case

Corporate Strategy at Berkshire Partners

By: Julie M. Wulf and Scott Waggoner

The managing directors of Berkshire Partners, a mid-sized private equity firm, address strategic and organizational challenges in response to turbulent market conditions, rapid firm growth, and the transition of leadership from its founding partners to the next... View Details

Keywords: Private Equity; Management Teams; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Competitive Advantage; Corporate Strategy; Financial Services Industry; Boston

November 2000
Case

SATELLIFE: Bridging the Digital Divide

By: V. Kasturi Rangan and Howard Reitz

Keywords: Information Technology; Strategy; Information Technology Industry

Find at Harvard

We study how platform firms use repositioning and cost-cutting in response to competition, elucidate external and internal factors that constrain or enable these responses, and examine how the firms’ responses affect their performance. Our empirical context is... View Details

May 2015
Case

Pricing in a Digital World (2015)

By: John Gourville

Dynamic pricing, especially as practiced by Uber and Lift, seems to be all the rage. In this case, we look at five interesting applications of dynamic price and price customization, each made possible by advances in digital technology. These range from the online... View Details

Keywords: Pricing; Marketing; Dynamic Pricing; Price Customization; Information Technology; Price; Entrepreneurship; Customization and Personalization; Product Marketing

During times of economic turbulence, consulting, law, and accounting firms often start offering services and taking on clients they really shouldn’t, just to keep the lights on. This path is perilous. If a firm’s practices have a diffuse mix of clients and unclear... View Details

18 Jul 2022
Research & Ideas

After the 'Crypto Crash,' What's Next for Digital Currencies?

has reinforced the perception of critics that markets for the digital currency—used primarily as an investment vehicle as it is not widely accepted as payment for goods and services—are little more than... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Financial Services; Financial Services

Web

Organize Care Around Medical Conditions - Institute For Strategy And Competitiveness

their ability to serve the complex and interrelated needs of each patient over the full cycle of care. The greatest improvements in health care outcomes and efficiency will come from sustained, team-based... View Details

Web

Digital Transformation - HBS Online

New Credential of Digital Innovation and Strategy Build the skill set and strategic acumen to compete in the View Details

2008
Working Paper

Economic Factors Underlying the Unbundling of Advertising Agency Services

By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk

This paper addresses a longstanding puzzle involving the unbundling of services that has occurredover more than two decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the... View Details

Keywords: Transformation; Framework; Service Operations; Decisions; Relationships; Price; Diversification; Geography; Cost; Advertising Industry; United States

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Apr 29 2016
Testimonial

Blazing Trails in the Digital World

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Economic Development in Inner Cities - Institute For Strategy And Competitiveness

Shared Value Almost all big companies have active charitable programs and give to social service organizations. But they rarely grasp that helping revitalize their local communities can enhance their... View Details

2009
Other Unpublished Work

Organizational Alignment in Professional Services

By: John J. Gabarro, Thomas J. DeLong and Robert Lees

Keywords: Service Operations; Alignment; Organizational Structure