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- All HBS Web
(600)
- People (1)
- News (143)
- Research (343)
- Events (1)
- Multimedia (6)
- Faculty Publications (202)
- 22 Jul 2024
- News
Viral Marketing’s Early Muse
sneezing pandas and ‘I Can Has Cheezburger?’ cats,” says Kornfeld, a consultant and digital media researcher. “We got in early on Carroll’s story because Leora is also Canadian—so she saw the chatter on social media before the story went... View Details
- 09 Oct 2012
- First Look
First Look: October 9
significant changes in teaming networks and behaviors in ways that improved operational performance. Implications of team scaffolds for theory and practice are discussed. Download the paper: http://ssrn.com/abstract=1987724 Cases & Course MaterialsWarby Parker:... View Details
Keywords: Sean Silverthorne
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
Harvard Business School 519-017 Tailor Brands: Artificial Intelligence-Driven Branding Using proprietary artificial intelligence technology, startup Tailor Brands set out to democratize View Details
Keywords: Dina Gerdeman
- Web
A Marketing Revolution - The Art of American Advertising
The Art of “Posting” Brand Name Management A Marketing Revolution “Between the end of the Civil War and the turn of the century, conditions in the American economy and in society merged to satisfy the necessary pre-conditions for... View Details
- Web
Scrapbooks & Collectibles- The Art of American Advertising
Collectibles The Art of “Posting” Brand Name Management A Marketing Revolution “The number of people who save handsome advertising cards when they get a chance to get them is larger now than ever. . . . The ultimate destination of all... View Details
- 16 Mar 2018
- News
Enabling The Pursuit of Entrepreneurial Dreams
she worked in real estate investment banking at Goldman Sachs and then pivoted to the Walt Disney Company and AwesomenessTV, a digital studio that produces original programming for the emerging Generation Z. Ng knew she wanted to pursue... View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
Thirteen years ago, Marcelo Claure, founder of wireless services company Brightstar, discussed with a reluctant Steve Jobs the idea of launching a trade-in and recycling program for iPhones. It was a business move that expanded the market and created a new profit... View Details
Keywords: Jennifer Meyers
- May 2022
- Supplement
Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-059, May 2022.
- April 2007
- Teaching Note
iPod vs. Cell Phone: A Mobile Music Revolution? (TN)
By: David B. Yoffie
Teaching note to 707419. View Details
- 01 Jun 2017
- News
In My Humble Opinion: Jen Wong (MBA 2004)
folks who have worked at pure-play digital companies. Both love the brand equally, but they have different ideas about what is possible for the brand.” The bleeding edge: “Is a place every company should... View Details
Keywords: April White
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
native brands. Founded in 2011 by ex-Googler Steven Yang, Anker sells digital accessories—batteries, cables, chargers, and so forth. These products are also offered by hundreds of other manufacturers or agents. In addition to renowned... View Details
- Blog
Tech Power at HBS: Faculty Boost Technology Ecosystem
Education, she is part of the teaching team for the Advanced Management Program and Leading as an LGBTQ+ Executive. Moon's research covers strategy, branding innovation, and culture, focusing on youth and the View Details
- 03 Aug 2010
- First Look
First Look: August 3
Determination Through Brand Biography Authors:Neeru Paharia, Anat Keinan, Jill Avery, and Juliet Schor Publication:Journal of Consumer Research (forthcoming) Abstract We introduce the concept of an underdog View Details
Keywords: Martha Lagace
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
spending in the United States in 2015, up from $26 billion in 2010. Advertisers are steering the biggest share of their digital ad dollars—about half of all online ad expenditures—toward paid search. "Smaller businesses have less of an... View Details
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
- 25 Aug 2022
- News
Vision: To Go-Go
“We’re promoting digital brands, and people need to trust those brands without knowing them,” Azuero says. “Getting that first client, that first user, is harder.” Still, he and Izquierdo are bullish on... View Details
- 10 Aug 2015
- News
Giving Kids Tech Tools to Make an Impact
digital media leaders and experts. “It’s about inspiring youth to see themselves as makers instead of as users, and to create with technology to make a positive impact,” she says. A serial entrepreneur who most recently founded ROKO Labs,... View Details
Michael Kaplan
Fullbeauty brands by Goldman Sachs and Oaktree; negotiations for a potential debt refinancing by a major US department store; partnership with a leading private equity firm to purchase a national specialty retailer and brand; investment... View Details
- 13 Jun 2018
- News
The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)
and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and realized this View Details
- 05 May 2011
- News
Blazing a Trail for Glenn Beck
August and reports about 3 million unique visitors a month. As president of The Blaze, Morgan will focus on establishing the site as a premier digital network serving the loyal audience Beck has built around his three-hour daily radio... View Details